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Assessing the Value of Creative Input in Business

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Many people assume that starting up a business is all about making lots of money and indulging in luxurious profits. However, seasoned businessmen will say otherwise.

For a business to thrive, it is important to add a touch of creative input to really make an impact in the industry and allow customers to be captivated by your work. Creativity in business is an approach that inspires and challenges you to find innovative solutions and create unique opportunities to deal with problems.

That is also one of the major reasons why many prospering companies never fail to amaze us with their new and amazing business services or products – while on the other hand other companies just stick to their old and boring ideas.

In fact, according to the World Economic Forum, it was stated that creative thinking is one of the top three skills that are required to run a successful business. And to further prove our point, we will talk about one of the most highly accomplished innovative thinkers of our time, Kyle Noonan.

Kyle Noonan is a revered American restaurateur, entrepreneur, speaker and a T.V personality. He is also the owner of the prestigious FreeRange Concepts – a restaurant development firm based in Dallas specializing in creating innovative restaurant concepts.

His company initially started with just two employees but eventually made it to over a thousand employees in just four years. Plus, FreeRange Concepts is expected to grow even more than $100mm in annual revenue in 2021.

So what exactly made his company so famous? Here are a couple of his many establishments that have earned him his esteemed reputation.

Bowl & Barrel

In 2012, Noonan started his very first business venture through FreeRange Concepts called Bowl & Barrel. The restaurant had a bowling alley with a complete service modern American tavern including house-made specialties made by Chef Sharon Hage. Dallas was the first place the restaurant launched and eventually made it to San Antonio and Houston by 2016.

Mutts Canine Cantina

After getting a great response from his first venture, he decided to start another restaurant the following year called Mutts Canine Cantina.

Dog lovers especially loved this one as this place was a restaurant AND an off-leash dog park. This way, people were able to either have a relaxing time in the beer garden or play in the off-leash park.

The first location of the restaurant was in Dallas and eventually in Fort Worth in 2018. It also has eleven more units that are under process in various cities such as Arizona, Texas, etc.

The Rustic

This restaurant was launched in 2013 and was one of Noonan’s most famous business ventures. The restaurant was made in partnership with Grammy-nominated country music artist Pat Green.

The Rustic is a full-service restaurant with live music that started in Dallas, and eventually, its growing popularity led to its further establishments in Houston Downtown, Houston Galleria and San Antonio.

These restaurants are prime examples that show how unique ideas can make a significant difference in the business world and lead businessmen like Noonan to their success.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

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When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.

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