Business
Assessing the Value of Creative Input in Business

Many people assume that starting up a business is all about making lots of money and indulging in luxurious profits. However, seasoned businessmen will say otherwise.
For a business to thrive, it is important to add a touch of creative input to really make an impact in the industry and allow customers to be captivated by your work. Creativity in business is an approach that inspires and challenges you to find innovative solutions and create unique opportunities to deal with problems.
That is also one of the major reasons why many prospering companies never fail to amaze us with their new and amazing business services or products – while on the other hand other companies just stick to their old and boring ideas.
In fact, according to the World Economic Forum, it was stated that creative thinking is one of the top three skills that are required to run a successful business. And to further prove our point, we will talk about one of the most highly accomplished innovative thinkers of our time, Kyle Noonan.
Kyle Noonan is a revered American restaurateur, entrepreneur, speaker and a T.V personality. He is also the owner of the prestigious FreeRange Concepts – a restaurant development firm based in Dallas specializing in creating innovative restaurant concepts.
His company initially started with just two employees but eventually made it to over a thousand employees in just four years. Plus, FreeRange Concepts is expected to grow even more than $100mm in annual revenue in 2021.
So what exactly made his company so famous? Here are a couple of his many establishments that have earned him his esteemed reputation.
Bowl & Barrel
In 2012, Noonan started his very first business venture through FreeRange Concepts called Bowl & Barrel. The restaurant had a bowling alley with a complete service modern American tavern including house-made specialties made by Chef Sharon Hage. Dallas was the first place the restaurant launched and eventually made it to San Antonio and Houston by 2016.
Mutts Canine Cantina
After getting a great response from his first venture, he decided to start another restaurant the following year called Mutts Canine Cantina.
Dog lovers especially loved this one as this place was a restaurant AND an off-leash dog park. This way, people were able to either have a relaxing time in the beer garden or play in the off-leash park.
The first location of the restaurant was in Dallas and eventually in Fort Worth in 2018. It also has eleven more units that are under process in various cities such as Arizona, Texas, etc.
The Rustic
This restaurant was launched in 2013 and was one of Noonan’s most famous business ventures. The restaurant was made in partnership with Grammy-nominated country music artist Pat Green.
The Rustic is a full-service restaurant with live music that started in Dallas, and eventually, its growing popularity led to its further establishments in Houston Downtown, Houston Galleria and San Antonio.
These restaurants are prime examples that show how unique ideas can make a significant difference in the business world and lead businessmen like Noonan to their success.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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