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Award-Winning Creative Director Joins Interactive Agency Wildebeest to Transform Brands

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Kuba Bogaczyński is well-traveled, but you will almost always find him at the intersection of creative ideation, interaction design, and visual communication. He’s on a never-ending mission to create engaging narratives, intuitive experiences, and bespoke visual systems, and his latest endeavors have him leading the team at interactive agency Wildebeest across the grasslands to drink from the digital marketing stream.

An industrial shift in marketing now requires a holistic expertise that connects creative, technology, and business. Los Angeles-based Wildebeest has a team of cross-functional industry veterans that spans multiple continents and serves businesses all over the world. Still, the agency manages to be hands-on, its leadership team often personally taking the reigns in being a full-service digital partner for brands ready to win through design thinking and agile product development. Its clients seek a competitive advantage that only a creative alignment of design and technology can provide.

For many years, Bogaczyński worked with the Wildebeest team as a freelance Designer and Art Director. He was recently brought on full-time to lead the Wildebeest creative team expansion as the boutique agency increases its global footprint.

Working with global brands is something with which the award-winning creative director is very familiar, as he has worked with innovative brands and creative leaders across four continents. His experience goes beyond the traditional digital marketing skill set, that many in his position have. After 15 years at agencies like Jam3, DDB, Unit9, Resn, and Publicis, Bogaczyński spent two years designing complex interactive narratives for global digital entertainment companies like Sony Interactive Entertainment’s PlayStation®. He also left his mark at Adobe, Google, HBO, IKEA, Marvel, Spotify, Starbucks, and more.

His vast experience offers a fresh perspective on harmonizing interactive design and technology to help Wildebeest lead brands into a new era of digital clarity.

Over the last seven years, the agency helped Microsoft impress at E3, gave Google a real-time competitive advantage in March Madness, helped Kelley Blue Book use augmented reality (AR) to standardize vehicle appraisals, and brought artificial intelligence (AI) into the driver’s seat at General Motors. Most recently Wildebeest helped Cheetos win the Super Bowl and a Grand Prix at Cannes (“Can’t Touch This” Cheetos Popcorn) with its AR Cheetle Detector, and also helped the company give back to Hispanic communities with Bad Bunny in phase two of the project.

Bogaczyński’s work has been featured in Adweek, The Guardian, Fast Company, and Wired, and was recognized by Cannes Lions Festival of Creativity, The One Show, and Webby Awards among others. His projects have earned over 20 FWAs and were nominated for Awwwards Site of the Year 3 times in a row. He currently serves as an FWA Juror.

Learn more about Wildebeest on their website and keep up with their groundbreaking work on LinkedIn.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Wanda Knight on Blending Culture, Style, and Leadership Through Travel

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The best lessons in leadership do not always come from a classroom or a boardroom. Sometimes they come from a crowded market in a foreign city, a train ride through unfamiliar landscapes, or a quiet conversation with someone whose life looks very different from your own.

Wanda Knight has built her career in enterprise sales and leadership for more than three decades, working with some of the world’s largest companies and guiding teams through constant change. But ask her what shaped her most, and she will point not just to her professional milestones but to the way travel has expanded her perspective. With 38 countries visited and more on the horizon, her worldview has been formed as much by her passport as by her resume.

Travel entered her life early. Her parents valued exploration, and before she began college, she had already lived in Italy. That experience, stepping into a different culture at such a young age, left a lasting impression. It showed her that the world was much bigger than the environment she grew up in and that adaptability was not just useful, it was necessary. Those early lessons of curiosity and openness would later shape the way she led in business.

Sales, at its core, is about connection. Numbers matter, but relationships determine long-term success. Wanda’s time abroad taught her how to connect across differences. Navigating unfamiliar places and adjusting to environments that operated on different expectations gave her the patience and awareness to understand people first, and business second. That approach carried over into leadership, where she built a reputation for giving her teams the space to take ownership while standing firmly behind them when it mattered most.

The link between travel and leadership becomes even clearer in moments of challenge. Unfamiliar settings require flexibility, quick decision-making, and the ability to stay calm under pressure. The same skills are critical in enterprise sales, where strategies shift quickly and no deal is ever guaranteed. Knight learned that success comes from being willing to step into the unknown, whether that means exploring a new country or taking on a leadership role she had not originally planned to pursue.

Her travels have also influenced her eye for style and her creative pursuits. Fashion, for Wanda, is more than clothing; it is a reflection of culture, history, and identity. Experiencing how different communities express themselves, from the craftsmanship of Italian textiles to the energy of street style in cities around the world, has deepened her appreciation for aesthetics as a form of storytelling. Rather than keeping her professional and personal worlds separate, she has learned to blend them, carrying the discipline and strategy of her sales career into her creative interests and vice versa.

None of this has been about starting over. It has been about adding layers, expanding her perspective without erasing the experiences that came before. Wanda’s story is not one of leaving a career behind but of integrating all the parts of who she is: a leader shaped by high-stakes business, a traveler shaped by global culture, and a creative voice learning to merge both worlds.

What stands out most is how she continues to approach both leadership and life with the same curiosity that first took her beyond her comfort zone. Each new country is an opportunity to learn, just as each new role has been a chance to grow. For those looking at her path, the lesson is clear: leadership is not about staying in one lane; it is about collecting experiences that teach you how to see, how to adapt, and how to connect.

As she looks to the future, Wanda Knight’s compass still points outward. She will keep adding stamps to her passport, finding inspiration in new cultures, and carrying those insights back into the rooms where strategy is shaped and decisions are made. Her legacy will not be measured only by deals closed or positions held but by the perspective she brought, and the way she showed that leading with a global view can change the story for everyone around you.

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