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Award-Winning Creative Director Joins Interactive Agency Wildebeest to Transform Brands

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Kuba Bogaczyński is well-traveled, but you will almost always find him at the intersection of creative ideation, interaction design, and visual communication. He’s on a never-ending mission to create engaging narratives, intuitive experiences, and bespoke visual systems, and his latest endeavors have him leading the team at interactive agency Wildebeest across the grasslands to drink from the digital marketing stream.

An industrial shift in marketing now requires a holistic expertise that connects creative, technology, and business. Los Angeles-based Wildebeest has a team of cross-functional industry veterans that spans multiple continents and serves businesses all over the world. Still, the agency manages to be hands-on, its leadership team often personally taking the reigns in being a full-service digital partner for brands ready to win through design thinking and agile product development. Its clients seek a competitive advantage that only a creative alignment of design and technology can provide.

For many years, Bogaczyński worked with the Wildebeest team as a freelance Designer and Art Director. He was recently brought on full-time to lead the Wildebeest creative team expansion as the boutique agency increases its global footprint.

Working with global brands is something with which the award-winning creative director is very familiar, as he has worked with innovative brands and creative leaders across four continents. His experience goes beyond the traditional digital marketing skill set, that many in his position have. After 15 years at agencies like Jam3, DDB, Unit9, Resn, and Publicis, Bogaczyński spent two years designing complex interactive narratives for global digital entertainment companies like Sony Interactive Entertainment’s PlayStation®. He also left his mark at Adobe, Google, HBO, IKEA, Marvel, Spotify, Starbucks, and more.

His vast experience offers a fresh perspective on harmonizing interactive design and technology to help Wildebeest lead brands into a new era of digital clarity.

Over the last seven years, the agency helped Microsoft impress at E3, gave Google a real-time competitive advantage in March Madness, helped Kelley Blue Book use augmented reality (AR) to standardize vehicle appraisals, and brought artificial intelligence (AI) into the driver’s seat at General Motors. Most recently Wildebeest helped Cheetos win the Super Bowl and a Grand Prix at Cannes (“Can’t Touch This” Cheetos Popcorn) with its AR Cheetle Detector, and also helped the company give back to Hispanic communities with Bad Bunny in phase two of the project.

Bogaczyński’s work has been featured in Adweek, The Guardian, Fast Company, and Wired, and was recognized by Cannes Lions Festival of Creativity, The One Show, and Webby Awards among others. His projects have earned over 20 FWAs and were nominated for Awwwards Site of the Year 3 times in a row. He currently serves as an FWA Juror.

Learn more about Wildebeest on their website and keep up with their groundbreaking work on LinkedIn.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

How Critical-Thinking Skills Will Enable Your Kids to Battle Misinformation

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Photo: Tuttle Twins

Michael Currier of Massachusetts is an unvaccinated gastroenterologist and entrepreneur, and he’s seen misinformation firsthand. He’s long been teaching his kids how to spot misinformation, but they were naturally skeptical when they didn’t hear it from anyone but him. However, the right books taught his kids how to combat misinformation, and they will teach your kids too! If you’re wondering how to raise independent thinkers who can spot misinformation, the Tuttle Twins books are essential tools for your toolbelt.

How Critical Thinking Combats Misinformation

When kids can think critically, they become able to evaluate the credibility of sources and look for evidence, also identifying their own and others’ biases. Critical thinkers don’t just passively absorb information; they take it apart piece by piece to see what makes it “tick.”

Critical thinkers question the credentials of an author or source, alongside their motivations and whether they provide supporting evidence that goes beyond just statements that require trust. Kids who can think critically also spot confirmation bias, which is the tendency to believe something that fits in well with the thinker’s current belief system or worldview. This reduces demand for fake news that simply elicits an emotional reaction.

When your kids can think critically and independently, they will also be able to spot logical fallacies, like drawing causal conclusions from data that’s simply correlational. Critical thinkers can also tell the difference between scientific evidence and someone’s opinion.

Independent, critical thinkers don’t just read a page. They look up information from other trusted sources to verify that the original source is accurate. Critical thinking also encourages a healthy skepticism that causes independent thinkers to pause and assess emotionally charged content before they spread it around, realizing that misinformation frequently exploits outrage or fear.

Critical thinkers can also recognize propaganda tactics such as loaded language, false dilemmas, and “alternative facts.”

Photo: Tuttle Twins

Seeking Out Books that Teach Critical Thinking

At this point, parents wondering how to raise independent thinkers will want to look for books that teach critical thinking, like the Tuttle Twins series. The Tuttle Twins books explain things like misinformation, freedom of speech, and even the World Economic Forum while explaining that certain people get to decide what is and isn’t misinformation.

Books that teach critical thinking don’t just present facts. They encourage kids to analyze, evaluate, and put together arguments, frequently shining a light on logical fallacies and biases while calling for active application instead of a passive taking-in of information. Books that teach critical thinking will help you with how to raise independent thinkers by guiding you and your child through reasoned questioning and requiring evidence behind facts.

The Tuttle Twins series wraps every lesson in an engaging story that doesn’t just teach the information presented. The Tuttle Twins books also encourage all the above elements found in books that teach critical thinking. You can even enhance the critical-thinking skills embedded in all the Tuttle Twins books by pausing throughout the story and asking open-ended questions such as: What do you think the character should do next? What were some alternate solutions to the problem? What do you think could have been the consequences of those solutions?

Books that teach critical thinking like the Tuttle Twins series will go a long way toward helping you learn how to raise independent thinkers. They will also help you create special moments with your kids that they’ll remember forever! Join the growing number of parents who don’t want their kids to just be passive absorbers of information.

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