Award-Winning Creative Director Joins Interactive Agency Wildebeest to Transform Brands
Kuba Bogaczyński is well-traveled, but you will almost always find him at the intersection of creative ideation, interaction design, and visual communication. He’s on a never-ending mission to create engaging narratives, intuitive experiences, and bespoke visual systems, and his latest endeavors have him leading the team at interactive agency Wildebeest across the grasslands to drink from the digital marketing stream.
An industrial shift in marketing now requires a holistic expertise that connects creative, technology, and business. Los Angeles-based Wildebeest has a team of cross-functional industry veterans that spans multiple continents and serves businesses all over the world. Still, the agency manages to be hands-on, its leadership team often personally taking the reigns in being a full-service digital partner for brands ready to win through design thinking and agile product development. Its clients seek a competitive advantage that only a creative alignment of design and technology can provide.
For many years, Bogaczyński worked with the Wildebeest team as a freelance Designer and Art Director. He was recently brought on full-time to lead the Wildebeest creative team expansion as the boutique agency increases its global footprint.
Working with global brands is something with which the award-winning creative director is very familiar, as he has worked with innovative brands and creative leaders across four continents. His experience goes beyond the traditional digital marketing skill set, that many in his position have. After 15 years at agencies like Jam3, DDB, Unit9, Resn, and Publicis, Bogaczyński spent two years designing complex interactive narratives for global digital entertainment companies like Sony Interactive Entertainment’s PlayStation®. He also left his mark at Adobe, Google, HBO, IKEA, Marvel, Spotify, Starbucks, and more.
His vast experience offers a fresh perspective on harmonizing interactive design and technology to help Wildebeest lead brands into a new era of digital clarity.
Over the last seven years, the agency helped Microsoft impress at E3, gave Google a real-time competitive advantage in March Madness, helped Kelley Blue Book use augmented reality (AR) to standardize vehicle appraisals, and brought artificial intelligence (AI) into the driver’s seat at General Motors. Most recently Wildebeest helped Cheetos win the Super Bowl and a Grand Prix at Cannes (“Can’t Touch This” Cheetos Popcorn) with its AR Cheetle Detector, and also helped the company give back to Hispanic communities with Bad Bunny in phase two of the project.
Bogaczyński’s work has been featured in Adweek, The Guardian, Fast Company, and Wired, and was recognized by Cannes Lions Festival of Creativity, The One Show, and Webby Awards among others. His projects have earned over 20 FWAs and were nominated for Awwwards Site of the Year 3 times in a row. He currently serves as an FWA Juror.
Learn more about Wildebeest on their website and keep up with their groundbreaking work on LinkedIn.
Sustainable Animal Management Practices for Small Farms: Minimizing Environmental Impact and Maximizing Profits
Small farms play a vital role in our food system, providing locally-grown produce and meat to communities across the country. However, these farms face challenges in terms of sustainable animal management, as they may lack the resources and infrastructure of larger operations. In this article, we will discuss some sustainable animal management practices that small farms can adopt to minimize their environmental impact and maximize their profits.
Implementing a Rotational Grazing System
One issue that small farms may face is managing the waste produced by their livestock. Manure and other by-products can contribute to air and water pollution if not properly managed. One strategy for addressing this issue is to implement a rotational grazing system. This involves dividing a pasture into several smaller sections and rotating the livestock between them. This allows the animals to graze on fresh grass while also allowing the grass to recover and reducing the amount of manure in any one area. The benefits of this system include improved soil health, increased biodiversity, and reduced need for chemical fertilizers.
Using Natural Remedies and Preventative Measures
Another sustainable animal management practice for small farms is to use natural remedies and preventative measures to reduce the need for antibiotics and other medications. For example, probiotics and essential oils can be used to promote gut health in livestock, while natural fly repellents can help keep pests at bay. This not only reduces the use of antibiotics and other chemicals but can also improve the overall health and well-being of the animals. Moreover, animals that are raised naturally and without the use of antibiotics or growth hormones may fetch higher prices in the market.
Investing in Efficient Infrastructure
In terms of infrastructure, small farms can benefit from investing in equipment and facilities that are designed to be efficient and low impact. For example, a cattle gate system can be used to manage the movement of livestock between pastures without the need for manual labor. This system involves a series of gates and fences that can be opened and closed remotely, allowing the farmer to easily move the animals to different areas of the farm. This reduces the amount of time and energy required to manage the livestock, while also minimizing the risk of injury to both the animals and the farmer. Similarly, investing in solar-powered water pumps, energy-efficient lighting, and eco-friendly insulation can help reduce the farm’s energy costs and carbon footprint.
Collaborating with Other Farmers
Small farmers can also benefit from networking with other farmers and industry professionals to share knowledge and resources. This can include attending workshops and conferences, joining farmer networks and associations, and connecting with other farmers online. By working together and sharing ideas, small farmers can learn from each other and develop sustainable animal management practices that are tailored to their specific needs and resources. Moreover, collaborating with other farmers can help small farms gain access to new markets, shared resources such as equipment, and increased bargaining power with suppliers and buyers.
In conclusion, sustainable animal management practices are crucial for small farms to minimize their environmental impact and maximize their profits. By implementing strategies such as rotational grazing, natural remedies, efficient infrastructure, and networking with other farmers, small farms can thrive while also contributing to a more sustainable and resilient food system. And with tools like the cattle gate system, small farmers can manage their livestock with ease and efficiency, allowing them to focus on what really matters: growing healthy, happy animals and producing high-quality, locally grown food.
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