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Award-Winning Creative Director Joins Interactive Agency Wildebeest to Transform Brands

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Kuba Bogaczyński is well-traveled, but you will almost always find him at the intersection of creative ideation, interaction design, and visual communication. He’s on a never-ending mission to create engaging narratives, intuitive experiences, and bespoke visual systems, and his latest endeavors have him leading the team at interactive agency Wildebeest across the grasslands to drink from the digital marketing stream.

An industrial shift in marketing now requires a holistic expertise that connects creative, technology, and business. Los Angeles-based Wildebeest has a team of cross-functional industry veterans that spans multiple continents and serves businesses all over the world. Still, the agency manages to be hands-on, its leadership team often personally taking the reigns in being a full-service digital partner for brands ready to win through design thinking and agile product development. Its clients seek a competitive advantage that only a creative alignment of design and technology can provide.

For many years, Bogaczyński worked with the Wildebeest team as a freelance Designer and Art Director. He was recently brought on full-time to lead the Wildebeest creative team expansion as the boutique agency increases its global footprint.

Working with global brands is something with which the award-winning creative director is very familiar, as he has worked with innovative brands and creative leaders across four continents. His experience goes beyond the traditional digital marketing skill set, that many in his position have. After 15 years at agencies like Jam3, DDB, Unit9, Resn, and Publicis, Bogaczyński spent two years designing complex interactive narratives for global digital entertainment companies like Sony Interactive Entertainment’s PlayStation®. He also left his mark at Adobe, Google, HBO, IKEA, Marvel, Spotify, Starbucks, and more.

His vast experience offers a fresh perspective on harmonizing interactive design and technology to help Wildebeest lead brands into a new era of digital clarity.

Over the last seven years, the agency helped Microsoft impress at E3, gave Google a real-time competitive advantage in March Madness, helped Kelley Blue Book use augmented reality (AR) to standardize vehicle appraisals, and brought artificial intelligence (AI) into the driver’s seat at General Motors. Most recently Wildebeest helped Cheetos win the Super Bowl and a Grand Prix at Cannes (“Can’t Touch This” Cheetos Popcorn) with its AR Cheetle Detector, and also helped the company give back to Hispanic communities with Bad Bunny in phase two of the project.

Bogaczyński’s work has been featured in Adweek, The Guardian, Fast Company, and Wired, and was recognized by Cannes Lions Festival of Creativity, The One Show, and Webby Awards among others. His projects have earned over 20 FWAs and were nominated for Awwwards Site of the Year 3 times in a row. He currently serves as an FWA Juror.

Learn more about Wildebeest on their website and keep up with their groundbreaking work on LinkedIn.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Role of Medicine in Achieving and Sustaining a Healthy Body Mass

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The CDC’s latest numbers classify approximately 42 percent of Americans as obese, and over two-thirds of American adults qualify as either obese or overweight. Living with excess weight heightens people’s risk for debilitating and chronic but otherwise preventable conditions like stroke, type 2 diabetes, heart disease, and certain cancers.

With new weight-loss drugs like Ozempic and Wegovy on the rise, many are wondering if these medications live up to their hype and can even help end the obesity epidemic. Sergio Padron, founder and CEO of online healthcare and weight-loss support company MD Exam, believes they can — up to a point.

“It’s important to approach these medications with a thorough understanding of what they can and can’t do,” Padron says. “Magic pills for weight loss don’t exist.”

The importance of achieving a healthy body mass

According to Padron, achieving and sustaining a healthy body mass is key to good health. To obtain your body mass index (BMI), online calculators like this one from the National Heart, Lung, and Blood Institute ask for your height and weight, run them through the standard formula, and generate your score. The last step is to find this number in the standardized ranges considered underweight, normal weight, overweight, or obese.

“Many healthcare professionals use the body mass index (BMI) for a quick approximation of most people’s health,” he explains. “All you need is the patient’s weight and height, and you can calculate this number.”

There are exceptions, however. “In particular, bodybuilders and other athletes can generate results that make it seem like they aren’t healthy, when in fact they’re in excellent condition,” Padron explains. “That’s because BMI doesn’t consider muscle mass, and muscle is more dense than fat. In addition, BMI doesn’t account for visceral fat being more dangerous than fat deposits elsewhere in the body.”

That’s why Padron cautions people not to make snap judgments based on BMI alone and to seek a more comprehensive view from healthcare professionals. “Factors like body composition, blood markers, and lifestyle need to be considered,” he explains, “which is one of the many reasons why we only offer individualized care at MD Exam.”

If your BMI falls in the overweight or obese categories, then it’s time to make a change. “Unfortunately, excess body weight means you could be developing major health problems that you otherwise wouldn’t,” Padron says. “Being overweight has also been associated with depression. In my experience, it can have a negative impact on self-esteem and even lead to the development of eating disorders.”

Luckily, groundbreaking new drugs have become available to help people recover their quality of life.

How Ozempic and Wegovy can help

According to Padron, pharmaceutical solutions like Ozempic and Wegovy can help most people achieve and sustain a healthy body mass. These medications reduce appetite and increase feelings of fullness, thereby enabling people to regulate their consumption better.

“One of the most important things our patients report is that they’re no longer tormented by cravings,” Padron says. “They find it easier to avoid overeating in the first place.”

In addition, Ozempic and Wegovy have been shown to decrease visceral fat — the dangerous kind of fat deposits. “The idea is to optimize health and well-being, not just lose weight,” Padron says. “We want to make sure you lose the right pounds. When you lose visceral fat and keep muscle, you are heading in the right direction and your body composition improves.”

In some rare cases, however, Ozempic and Wegovy aren’t effective. “Luckily, other interventions can be effective in those cases, such as Tirzepatide or classic weight-loss drugs,” Padron says.

Yet Padron emphasizes that weight-loss drugs alone are insufficient to achieve and sustain a healthy body mass.

Personalized, comprehensive support

“Just taking a pill won’t make pounds disappear,” Padron says. “To lose weight, it’s necessary to get real about your lifestyle and actually change your habits. If you haven’t been exercising, for instance, then it’s time to start getting up a little earlier and going for a morning walk. If you haven’t been eating well, then it’s time to stop buying soda and junk food.”

Easier said than done? “We know it’s hard,” Padron says. “That’s why our program takes support seriously. Our medical staff works with patients one-on-one to develop treatment plans that will work for them. We also provide coaching and connect patients to each other for mutual support and accountability. MD Exam is a community. People make friends for life on our platform.”

Lose weight, feel great

Obtaining a healthy body mass often leads to increased energy levels, improved mobility, and reduced joint pain. It can also help control chronic conditions like high blood pressure and sleep apnea, as well as forestall the development of preventable diseases. If that isn’t already enough, it can also boost patients’ self-confidence and mental health.

“Our patients experience an incredible feeling of accomplishment and empowerment,” Padron says. “Losing weight can be truly transformative. I can’t tell you how many people have told me their whole outlook on life has become more positive.”

For Padron, helping people lose weight is its own reward. “I love watching people shed their depression and come back to life,” he says. “This is the most rewarding work I can imagine.”

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