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Award-Winning Creative Director Joins Interactive Agency Wildebeest to Transform Brands

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Kuba Bogaczyński is well-traveled, but you will almost always find him at the intersection of creative ideation, interaction design, and visual communication. He’s on a never-ending mission to create engaging narratives, intuitive experiences, and bespoke visual systems, and his latest endeavors have him leading the team at interactive agency Wildebeest across the grasslands to drink from the digital marketing stream.

An industrial shift in marketing now requires a holistic expertise that connects creative, technology, and business. Los Angeles-based Wildebeest has a team of cross-functional industry veterans that spans multiple continents and serves businesses all over the world. Still, the agency manages to be hands-on, its leadership team often personally taking the reigns in being a full-service digital partner for brands ready to win through design thinking and agile product development. Its clients seek a competitive advantage that only a creative alignment of design and technology can provide.

For many years, Bogaczyński worked with the Wildebeest team as a freelance Designer and Art Director. He was recently brought on full-time to lead the Wildebeest creative team expansion as the boutique agency increases its global footprint.

Working with global brands is something with which the award-winning creative director is very familiar, as he has worked with innovative brands and creative leaders across four continents. His experience goes beyond the traditional digital marketing skill set, that many in his position have. After 15 years at agencies like Jam3, DDB, Unit9, Resn, and Publicis, Bogaczyński spent two years designing complex interactive narratives for global digital entertainment companies like Sony Interactive Entertainment’s PlayStation®. He also left his mark at Adobe, Google, HBO, IKEA, Marvel, Spotify, Starbucks, and more.

His vast experience offers a fresh perspective on harmonizing interactive design and technology to help Wildebeest lead brands into a new era of digital clarity.

Over the last seven years, the agency helped Microsoft impress at E3, gave Google a real-time competitive advantage in March Madness, helped Kelley Blue Book use augmented reality (AR) to standardize vehicle appraisals, and brought artificial intelligence (AI) into the driver’s seat at General Motors. Most recently Wildebeest helped Cheetos win the Super Bowl and a Grand Prix at Cannes (“Can’t Touch This” Cheetos Popcorn) with its AR Cheetle Detector, and also helped the company give back to Hispanic communities with Bad Bunny in phase two of the project.

Bogaczyński’s work has been featured in Adweek, The Guardian, Fast Company, and Wired, and was recognized by Cannes Lions Festival of Creativity, The One Show, and Webby Awards among others. His projects have earned over 20 FWAs and were nominated for Awwwards Site of the Year 3 times in a row. He currently serves as an FWA Juror.

Learn more about Wildebeest on their website and keep up with their groundbreaking work on LinkedIn.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

From Broken to Whole: The Radical Reawakening Behind The XI Code

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Photo Courtesy of Kirill Savenko

Elle dela Cruz

Most healing begins with the assumption that something is broken. That the fix lies in the right therapist, diet, retreat, or ritual. Patchwork solutions for a fragmented self.

But for clients of The XI Code, the breakthrough did not come by fixing what was broken, it came by remembering what was never damaged to begin with.

It is not a spiritual placebo or self-help remix, rather a recalibration, a return, a radical stripping away of every distortion that ever claimed authority over who you are. Founded by Masati Sajady, The XI Code has become a sanctuary for those who sensed there had to be more and now live the proof of it.

This is not talking about polite gratitude or glow-up affirmations, these are accounts of full-system transformation, physical regeneration, identity coherence, and a kind of inner homecoming that makes every previous attempt feel like a rehearsal.

“This isn’t about self-help,” says Masati. “This is about self-realization. There is a version of you untouched by pain, trauma, or time and that is what XI reveals.”

Remembering the Self Beneath the Static

Those who enter the XI space often describe their experience not as something new they learned but as something ancient they finally remembered. One client shared: “I listened to Masati’s podcasts during a bottomless depression. I swear it pulled me from the dark to the light.”

But the words they use are not mystical or out of reach, rather grounded. “I feel safe in my body.” “I’ve come home.” “I finally see myself.”

This is not a performance of healing, it is a quiet, cellular knowing.

“I survived death and decoded life,” Masati explains. “I returned with the blueprint for those ready to rejuvenate the body, unlock peak performance, and evolve humanity.” Those words, radical to some, feel like a memory to others. As if, somewhere deep inside, they always knew this was possible.

When the Body Starts Listening

While XI is not a medical protocol, many clients describe physical transformations that coincide with their inner shift. One wrote: “I’ve begun rendering myself as my highest form, right here, in this space and time continuum.”

Another called it “the most effective healing method” they had found after years of traveling the world for answers. But the common thread was coherence. A recalibration across dimensions: physical, emotional, energetic, and ancestral. It is about resolving distortion at the origin point.

Rewriting the Lens of Reality

After engaging with The XI Code, many report not just feeling better but seeing life differently. Like a veil lifted. Like their perceptual field was reset.

One wrote: “My whole life is changing in every way and it’s just unfolding on its own. Every day, synchronicities. It’s like magic.”

Another put it simply: “I found my home and I wasn’t even looking.” Again and again, the word home appears in these testimonials not as a destination but as a state of being.

Masati explains this with precision: “XI doesn’t upgrade the version of you that’s broken. It reveals the YOU that was never broken to begin with.”

A Quiet, Powerful Community

Though The XI Code is not marketed as a group program, many clients describe a shared energetic field as being held by a collective intelligence moving through similar layers.

“I can’t wait to wake up and see how much more beautiful I’ve become,” one said not from ego but from evolution.

Because the work does not stop when the session ends. The system keeps unfolding, recalibrating, and upgrading.

Not for Everyone But For the Ready

Masati is unapologetic: “The XI journey requires the courage to see Truth on all levels, in all arenas, and to accept responsibility for the Life you’ve been gifted.”

It is not for those seeking a new story to believe in, rather for those ready to remove every distortion that ever told them they weren’t enough.

And what remains? The version of you before distortion and the one that was always whole.

You do not need to become someone new. You need to meet who you were before the noise.

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