Lifestyle

Ayurcann Holdings Is Leading in The Canadian Cannabis Industry By Creating New Ventures

Published

4 years ago

October 6, 2021

A Toronto-based company is making their mark in the Canadian cannabis sector by creating a niche in the booming market.

Ayurcann Holdings Corp has a unique business model that provides post-harvest solutions for licensed producers. Their B2B processing facility located in the GTA offers many services for Canadian licensed cannabis producers. These services include extraction, white label manufacturing and refining cannabis into oil.

Ayurcann has created an exclusive Marketplace where they sell oil-infused products, which include vape products, topicals and tinctures (herbal extracts) thereby giving licensed producers an opportunity to sell their product.

The company was founded by Igal Sudman and Roman Buzaker in 2018 who was granted his license in 2020. His company went public earlier this year and now can be found on the stock market (AYUR).

“As an entrepreneur to recognize opportunities is paramount to success, being able to run a profitable and successful growing company in the cannabis space has not been done until Ayurcann,” Sudman said.

With Sudman’s 20 years of experience in founding and developing businesses featured on Canadian Profit 50 and knows what it means to be a visionary.

We had a chance to speak with Sudman and discuss what differentiates Ayurcann from other companies and his new ventures within the Ayurcann Marketplace.

Can you tell us what differentiates your company from other cannabis companies?

“We are focused on value and growth. We understand that running a successful company is being focused on the bottom line and being responsible to create and sell products that the consumers demand, our ability to run a profitable and growing company has not been done in the cannabis space in Canada.”

What is the Ayurcann Marketplace and how can the public access the marketplace?

“The marketplace is a patient only portal where medical patients with prescriptions can learn more about the cannabis products available, interact directly with our patient support staff and select value life enhancing cannabis products. It is available online now. Ayurcann takes its responsibility very seriously when it comes to patients, their security, privacy, and requirements. To use the marketplace, a potential patient needs to register by filling out the Patient Registration Form and be able to provide their medical documents. An Ayurcann Marketplace patient support staff then verifies and confirms the provided information with the health practitioner that prescribes the use of cannabis and if confirmed, approves the use and purchase ability of the patient. “

Can you go into detail about Ayurcann Marketplace and how it helps potential licensed producers?

“The ability to offer a variety of products directly to patients, create your own marketing and set your own prices helps other Licensed producers to move products quickly and more profitability then dealing with only one monopolized system in the recreational space.”

How is the marketplace bettering patients who are using medical marijuana?

“The marketplace is a patient only portal where medical patients with prescriptions can be educated and learn more about the various cannabis products available, interact directly with our patient support staff and select enhancing cannabis products. It is available online now. It helps concentrate the offerings from a variety of producers throughout the country, providing selection and better value to patients, like an Amazon model.”

What are some opportunities or gaps you saw when it comes to providing patients who need to use medical marijuana for medicinal purposes?

“Current structure of patient uses, and purchase patterns works where the patients deal with one Licensed producer and their offerings only, an Amazon model like Ayurcann marketplace enables for a more competitive and wider selection for the patients and enhances their ability to be more selective and save money on their cannabis consumption.”

Can you go into details what are the six new products from Fuego and your new Xplor brand?

“We make recreational and medical based products that bring a wide variety of brands into the Canadian marketplace, The Fuego brand specializes in a high potency recreational use vape products and the Xplor brand is focused on the oil-based tincture products for medical use.”

Can you tell us what’s the Xplor brand and the concept behind this new brand?

“We felt that having a medical based product and brand will distinguish us from the current market offerings. The Xplor is intended to provide a variety of products with THC and CBD in high potency dosage for medical patients.”

Lifestyle

Why Classical Dance Is Thriving on Instagram

Published

6 days ago

April 28, 2025

Michelle Langton

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.

So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?

Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.

“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”

On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.

These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.

Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.

And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.

The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.

“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”

By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.

The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.

Dance has always been about expression, and Instagram is just a new way of reaching people.