Lifestyle
Ayurcann Holdings Is Leading in The Canadian Cannabis Industry By Creating New Ventures
A Toronto-based company is making their mark in the Canadian cannabis sector by creating a niche in the booming market.
Ayurcann Holdings Corp has a unique business model that provides post-harvest solutions for licensed producers. Their B2B processing facility located in the GTA offers many services for Canadian licensed cannabis producers. These services include extraction, white label manufacturing and refining cannabis into oil.
Ayurcann has created an exclusive Marketplace where they sell oil-infused products, which include vape products, topicals and tinctures (herbal extracts) thereby giving licensed producers an opportunity to sell their product.
The company was founded by Igal Sudman and Roman Buzaker in 2018 who was granted his license in 2020. His company went public earlier this year and now can be found on the stock market (AYUR).
“As an entrepreneur to recognize opportunities is paramount to success, being able to run a profitable and successful growing company in the cannabis space has not been done until Ayurcann,” Sudman said.
With Sudman’s 20 years of experience in founding and developing businesses featured on Canadian Profit 50 and knows what it means to be a visionary.
We had a chance to speak with Sudman and discuss what differentiates Ayurcann from other companies and his new ventures within the Ayurcann Marketplace.
Can you tell us what differentiates your company from other cannabis companies?
“We are focused on value and growth. We understand that running a successful company is being focused on the bottom line and being responsible to create and sell products that the consumers demand, our ability to run a profitable and growing company has not been done in the cannabis space in Canada.”
What is the Ayurcann Marketplace and how can the public access the marketplace?
“The marketplace is a patient only portal where medical patients with prescriptions can learn more about the cannabis products available, interact directly with our patient support staff and select value life enhancing cannabis products. It is available online now. Ayurcann takes its responsibility very seriously when it comes to patients, their security, privacy, and requirements. To use the marketplace, a potential patient needs to register by filling out the Patient Registration Form and be able to provide their medical documents. An Ayurcann Marketplace patient support staff then verifies and confirms the provided information with the health practitioner that prescribes the use of cannabis and if confirmed, approves the use and purchase ability of the patient. “

Can you go into detail about Ayurcann Marketplace and how it helps potential licensed producers?
“The ability to offer a variety of products directly to patients, create your own marketing and set your own prices helps other Licensed producers to move products quickly and more profitability then dealing with only one monopolized system in the recreational space.”
How is the marketplace bettering patients who are using medical marijuana?
“The marketplace is a patient only portal where medical patients with prescriptions can be educated and learn more about the various cannabis products available, interact directly with our patient support staff and select enhancing cannabis products. It is available online now. It helps concentrate the offerings from a variety of producers throughout the country, providing selection and better value to patients, like an Amazon model.”
What are some opportunities or gaps you saw when it comes to providing patients who need to use medical marijuana for medicinal purposes?
“Current structure of patient uses, and purchase patterns works where the patients deal with one Licensed producer and their offerings only, an Amazon model like Ayurcann marketplace enables for a more competitive and wider selection for the patients and enhances their ability to be more selective and save money on their cannabis consumption.”
Can you go into details what are the six new products from Fuego and your new Xplor brand?
“We make recreational and medical based products that bring a wide variety of brands into the Canadian marketplace, The Fuego brand specializes in a high potency recreational use vape products and the Xplor brand is focused on the oil-based tincture products for medical use.”
Can you tell us what’s the Xplor brand and the concept behind this new brand?
“We felt that having a medical based product and brand will distinguish us from the current market offerings. The Xplor is intended to provide a variety of products with THC and CBD in high potency dosage for medical patients.”
Lifestyle
Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage
Byline: Michelle Langton
In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.
The Structure of the Experiment
The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.
The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.
By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.
Why This Project Matters
Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.
By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.
“The first reaction is often the most revealing, because it shows how powerful images can be without context.”
The Range of Reactions
While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.
One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”
Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.
Street Smart’s Approach
This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.
The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.
Implications for Media Literacy
Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.
Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.
“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.
Next Steps for Street Smart
As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.
The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.
A Window into Unfiltered Thought
“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.
By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.
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