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Beats and Rhymes Played an Important Role in Senegalese Politics This Year

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SENEGAL, AFRICA – Hip Hop, Beats and Rhymes have become the language of youth in the politics of Senegal. The campaigns that took place last month, for presidential elections, witnessed a huge involvement of hip hop artists and rap beats. And the reason for that is Demographics.

The average age of Senegal person is around 19 years. And this age group comprises of mostly the rappers. In the last elections of 2012, country’s largest social movement took place. Rappers were among the major founders of this social movement. That is the reason why this year’s election also includes a lot of rappers. All the leading candidates are running their campaigns with at least one rapper by their side.

One of the professors at Vassar College, Zachariah Mampilly, shares, “Many young people turn to hip-hop artists as being kind of the voice of the streets and providing them with a way to think about politics. Especially in the most recent presidential election, the use of rappers was a remarkably cynical attempt by these politicians to gain popularity with youth.”

Hip Hop is being used as a powerful medium to influence the youth. And this kind of power is not just limited to politics.

Journal Rappé, a newscast for people of Senegal, raps the news to the beat. It does not produce any new information. Rather, it picks the news that is already shared on televisions and mix it with a taste of music to reach the youth in an entertaining manner. Initially started out through YouTube, it soon caught the attention of mainstream media, just with its talent to attract wide number of netizens. And that shows how important beats have become to the youth of Senegal.

Jenny is one of the oldest contributors of Bigtime Daily with a unique perspective of the world events. She aims to empower the readers with delivery of apt factual analysis of various news pieces from around the World.

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World

Swiss International University Enhances Student Employability with Major Global Collaborations

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New collaborations with Citibank, Abu-Ghazaleh Global, RAK Properties, and others strengthen SIU’s commitment to connecting academic learning with global career opportunities.

Swiss International University (SIU) has already informed about the new corporate partnerships that will start in October 2025 and that they will provide students with better access to internships, training programs, and job opportunities in various fields.

The new partnerships are aligned with SIU’s goal to combine education with the real world, as they ensure that the graduates are equipped with the required knowledge, skills, and professional exposure to be successful in the global economy of today.

In the last few weeks, SIU has formed alliances with several major companies, including those from the banking, business, hospitality, real estate, and consulting sectors. The students will be actively involved in each collaboration through internships, practical training, and the career opportunities that will be given to them during or after their studies.

Among the key collaborations are

Citibank, where students of the business and finance fields will get to experience international banking operations through special training and possible hiring programs.

Abu-Ghazaleh Global has given SIU’s programs its official blessing and access to practical experience in global business, accounting, and consulting.

RAK Properties is going to give real estate and business students a chance to learn about property development, investment, and project management.

The Signature Inn Hotel Al Riqa L.L.C. offers students of hospitality a chance through real-life interrelated scenarios to gain the knowledge of front-office operations and guest management.

Al Shabaka International Businessmen Services is opening a door for the students to meet the professionals involved in global business consulting and administration.

Galadari Motor Driving Center, where students will get a clear insight into corporate management, customer relations, and operational efficiency.

Women’s First Jobs is going to help female students and graduates through career counseling, professional networking, and empowerment initiatives.

MyFounders.Club Global is building up the students and aspiring founders in terms of innovation and entrepreneurship by taking them through the process of developing and launching new ventures.

Revival AE Project Development Consultant Co., L.L.C., where students will be working on consulting for sustainable projects and environmental management.

“The partnerships that we have formed represent our commitment not only to the business world but also to the world of academia,” said the Head of Swiss International University. “We are aspiring to equip every student in SIU with the power to win the global job market through robust academic credentials, practical exposure, and a web of real opportunities. Our target is not a teacher-student relationship whose only need is the job—our students will be the ones making changes in the various fields of tomorrow.”

The academic world and the global market are the two areas where SIU, collaborating with partners at the present time, shows the institution’s continued commitment to creating a career-oriented academic environment where learning takes place beyond the walls of the classrooms.

The deadline of October 2025 is approaching, but the university is still looking to make new strategic partnerships to grow its network of global partners. It is clear from the continuous activities of the university that it is striving to offer its students worldwide the possibility of not only utilizing their skills but also being a part of the industry via employment and thus empowering them to make a difference in international markets.

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