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Beats and Rhymes Played an Important Role in Senegalese Politics This Year

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SENEGAL, AFRICA – Hip Hop, Beats and Rhymes have become the language of youth in the politics of Senegal. The campaigns that took place last month, for presidential elections, witnessed a huge involvement of hip hop artists and rap beats. And the reason for that is Demographics.

The average age of Senegal person is around 19 years. And this age group comprises of mostly the rappers. In the last elections of 2012, country’s largest social movement took place. Rappers were among the major founders of this social movement. That is the reason why this year’s election also includes a lot of rappers. All the leading candidates are running their campaigns with at least one rapper by their side.

One of the professors at Vassar College, Zachariah Mampilly, shares, “Many young people turn to hip-hop artists as being kind of the voice of the streets and providing them with a way to think about politics. Especially in the most recent presidential election, the use of rappers was a remarkably cynical attempt by these politicians to gain popularity with youth.”

Hip Hop is being used as a powerful medium to influence the youth. And this kind of power is not just limited to politics.

Journal Rappé, a newscast for people of Senegal, raps the news to the beat. It does not produce any new information. Rather, it picks the news that is already shared on televisions and mix it with a taste of music to reach the youth in an entertaining manner. Initially started out through YouTube, it soon caught the attention of mainstream media, just with its talent to attract wide number of netizens. And that shows how important beats have become to the youth of Senegal.

Jenny is one of the oldest contributors of Bigtime Daily with a unique perspective of the world events. She aims to empower the readers with delivery of apt factual analysis of various news pieces from around the World.

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World

Turkish Textile Giant Sun Textile Solution Proposal for Drought

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While the World Health Organization (WHO) and the United Nations (UN) are seeking solutions to combat drought through various projects, Ekoten Textile, a subsidiary of Turkey’s textile giant Sun Textile, has developed a groundbreaking project in collaboration with a technology startup to minimize the intensive water consumption in the textile industry. This pioneering project, the first of its kind globally, will enable the recycling and reuse of up to 90% of the water used in textile production.

Drought is one of the most pressing issues facing the world today. According to WHO data, 40% of the global population is struggling with water scarcity. By 2030, up to 700 million people could be forced to migrate due to drought. The unconscious use of water in global production processes plays a significant role in the rapid depletion of clean water resources.

The textile industry is one of the sectors with the highest water consumption. In Turkey, while the food industry consumes 22% of the water used for industrial purposes, the textile sector follows closely with 18%. For instance, producing an average of 40 tons of products daily requires 2,500 tons of water, equivalent to the daily water consumption of approximately 10,000 people.

CLEAN WATER RESOURCES FOR HUNDREDS OF THOUSANDS OF PEOPLE EVERY DAY!

In textile production, where clean water resources are heavily consumed, the innovative success of the Turkish company stands out as a global best practice. This initiative will shape the future of the industry. The wastewater recycling project, developed through intensive R&D efforts, will ensure that over 90% of the required water is sourced from recycled supplies.

The reuse of wastewater in production will transform the fate of countries operating in the textile sector. By preventing the use of clean water resources for textile production, this project will free up clean water sources that can meet the daily needs of hundreds of thousands of people.

R&D ACTIVITIES IN 38 COUNTRIES WITH 380 PARTNERS!

Sun Textile places great emphasis on R&D activities, conducting research and development efforts with 380 partners across 38 countries. Sun Textile and its subsidiary Ekoten Textile export nearly 90% of their production, solidifying their identity as a leading exporter. The company ships products to numerous destinations worldwide, including European countries, the UK, and the US. Sun Textile, the leading ready-to-wear exporter in the Aegean Region, achieved a consolidated turnover of 250 million euros in the third quarter of 2024, continuing its active growth trajectory.

OFFERING CUSTOM DESIGNS TO CUSTOMERS

Sun Textile provides its own designed collections to leading brands in Europe and the UK. Ekoten Textile, its subsidiary, is among the most respected knitted fabric manufacturers in Turkey and Europe. 

With a dedicated sales team for each major customer group and five design offices in three different countries, Sun Textile creates designs tailored to its customers’ needs. Its largest clients include the Inditex Group, H&M, Jimmy Key, Tesco, Kiabi, Marks & Spencer, and Next.

Sun Textile also extends its sustainability approach to social responsibility, notably for its high ratio of female employees. The company, which went public in 2022, is also listed in dividend indexes.

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