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Beats and Rhymes Played an Important Role in Senegalese Politics This Year

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SENEGAL, AFRICA – Hip Hop, Beats and Rhymes have become the language of youth in the politics of Senegal. The campaigns that took place last month, for presidential elections, witnessed a huge involvement of hip hop artists and rap beats. And the reason for that is Demographics.

The average age of Senegal person is around 19 years. And this age group comprises of mostly the rappers. In the last elections of 2012, country’s largest social movement took place. Rappers were among the major founders of this social movement. That is the reason why this year’s election also includes a lot of rappers. All the leading candidates are running their campaigns with at least one rapper by their side.

One of the professors at Vassar College, Zachariah Mampilly, shares, “Many young people turn to hip-hop artists as being kind of the voice of the streets and providing them with a way to think about politics. Especially in the most recent presidential election, the use of rappers was a remarkably cynical attempt by these politicians to gain popularity with youth.”

Hip Hop is being used as a powerful medium to influence the youth. And this kind of power is not just limited to politics.

Journal Rappé, a newscast for people of Senegal, raps the news to the beat. It does not produce any new information. Rather, it picks the news that is already shared on televisions and mix it with a taste of music to reach the youth in an entertaining manner. Initially started out through YouTube, it soon caught the attention of mainstream media, just with its talent to attract wide number of netizens. And that shows how important beats have become to the youth of Senegal.

Jenny is one of the oldest contributors of Bigtime Daily with a unique perspective of the world events. She aims to empower the readers with delivery of apt factual analysis of various news pieces from around the World.

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World

The New ZRO Performance Energy Drink From Ignite International Secures Worldwide Distribution With Vitamin Shoppe

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The newest major player to disrupt the performance energy drink space is Ignite International’s debut energy-drink, the ZRO.

In a monster new partnership, Vitamin Shoppe is carrying the neophyte performance beverage across it 780 physical stores and online.

What Makes The ZRO Special?

Designed for consumers who want to live life to the fullest, without sacrificing quality or performance, Ignite ZRO products were engineered to deliver the upmost in performance, taste, sustained energy, and mental clarity.

Driving these benefits are the ZRO’s active nootropic ingredients, that are proven to provide long lasting improvement in mood, clarity, and cognitive performance.

Ignite’s ZRO is available in four signature flavors, such as TartBreaker, BlueRasp Bilz, Purely Passion and Peach Crisp, to cater to every taste.

Furthermore, the ZRO line is consistent with Ignite International’s holistic and unifying mission of providing next generation, best in class products at affordable, accessible prices.

With market leading products stretching from Cannabis to CBD to fitness apparel, the ZRO performance drink adds one more lifestyle vertical in which Ignite has aced its mission, extended the arc of its paradigm shift, and is primed to capture record market share.

To that end, it is no surprise that each of Ignite’s new product lines have been backed by a huge and loyal following, including many major celebrities and influencers around the globe, all of whom know to expect only the best form Ignite International. We can expect none less from Ignite’s newest offering in the ZRO, piggybacking not only off Ignite’s track record but also the weight of the Vitamin Shoppe brand.

For more information on both the ZRO as well as Ignite’s forthcoming product launches, please visit www.ignite.co

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