Lifestyle

Beauty Influencer Melina Taj’s Beauty Master Class Attracts Massive Turn Out and Sponsorship from Leading Brands

Published

5 years ago

June 4, 2020

Shabnam Tajik, popularly known as Melina Taj to her 1.4 million followers on Instagram, is an Iranian beauty influencer, makeup artist, and makeup creator. She has been setting trends in beauty and the art of makeup for several years. Her video tutorials are easy to understand. They range from Melina teaching her viewers how to apply makeup, whip-up homemade face masks, and maintain healthy-looking skin. It’s little wonder then that her first-ever master class in Istanbul, Turkey, attracted a massive turn out and sponsorship from leading global brands.

Her first event outside Iran held at the majestic Ritz Carlton, Istanbul had Melina demonstrate her makeup skills, tips, and techniques to a packed audience. Reminiscing the good times on Instagram, she says, “The Master class in Istanbul at the Ritz Carlton Hotel was an immensely enjoyable experience. I will never forget the energy in that room. I hope to conduct more masterclasses like this in the future.” Her soaring popularity can be judged by her legion of loyalists and the vintage of some of her sponsors. Notable brands like Victoria Secret, Huda beauty, Nyx Cosmetics, Clarins, Tart Cosmetics, and several other revered icons sponsored the event. They were eager to associate with Melina for her master class, which was indeed a roaring success.

The Melina Taj infused beauty craze is garnering quick momentum in Iran. Captivated by her easy manner and ability to take the art of beauty to the next level, her audience dotes on her and encourages her to keep experimenting. An avid Instagrammer, Melina owes her success to her followers. Melina explained, “I have a very close and intimate relationship with my followers.” On the one hand, has Melina shares interesting ideas for makeup, and on the other, has millions of fans gushing over her expertise, talent, and charisma. She has collaborated and gained sponsorship from some of the most iconic fashion and beauty brands.

Like most YouTube stars, Melina too likes to keep reinventing the rules of her game. Her eyes are set on the skies. She has already collaborated with the likes of Swaroski, Nars, and the incredibly famous Bobbi Brown. She hopes to associate with other artists and bands that are equally well-known and globally recognized. She’s redefining the Iranian woman’s image and taking the power of beauty to the global stage. With her first master class proving to be a crowd-puller, it’s safe to say this is just the beginning.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

1 week ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.