Lifestyle
Beef is the Most Popular Grocery Purchase for Consumers, Reveals a Study

The popularity of Beef has extended beyond the meat department. According to a recent study, the average retail basket that includes beef had more than double the sales. When there is beef in the cart, the consumers spend more and purchase more items.
Beef brought in more dollars than any other item. According to the 2019 Fresh Meat Market Basket Analysis, at more than 2% of total sales, cow meat is the most successful protein sold in stores. It is found in more than 6% of shopping carts. NCBA’s Executive Director of Meat Science and Supply Chain Outreach, Bridget Wasser said Beef is an essential item for shoppers as it is versatile in nature. It is a staple in almost all cuisine types and is purchased by all major demographic groups.
Beef steak baskets have generated even higher average cart sales at $92 compared to baskets including chicken or beef substitutes. These baskets drove 44% more total sales than baskets with chicken. There were more than 19 times the total sales of baskets with beef substitutes. Wasser added that Beef provides both a celebratory and an everyday experience- from casual burgers on the grill to celebratory steak dinners. Substitute products don’t have the range of product options that beef does. He says beef’s many uses can help drive sales storewide. Some uses are of meat carcass itself, which is driving higher sales for beef carcass companies.
Wasser has suggested retailers to consider the season in which they are selling the cow meat for additional cross- promotion opportunities. She also asked them to equip staff to answer questions on variety of topics related to it. Retailers & their staff are the first line of defense. They are a key to ensure shoppers have a great experience so they need to be educated about beef cuts, recipes and cooking methods to ensure proper assistance to consumers, she said.
Lifestyle
Glow and Beyond: Aesthetic Island’s Signature Approach to Beauty

Brooklyn’s Aesthetic Island has become the go-to destination for clients seeking advanced med spa treatments that merge artistry with clinical precision. Under the direction of board-certified Nurse Practitioner and educator Eva Israilova, the spa offers a wide range of services designed to refresh, restore, and refine the face and body. From injectables and thread lifts to non-invasive contouring, each treatment is customized for results that balance natural beauty with transformative impact.
Conveniently located on Coney Island Avenue, Aesthetic Island accommodates the city’s fast-paced lifestyle with flexible scheduling and carefully tailored care. Every client begins with a thorough review of their health history, lifestyle, and personal goals, ensuring that treatments meet the highest standards of safety and efficacy. Volume restoration with fillers such as Radiesse and Sculptra, PDO threads for subtle lifting, and HydraFacials or chemical peels for skin clarity are all thoughtfully integrated into treatment plans.
Among the most popular services is the non-surgical nose enhancement with dermal fillers, which delivers immediate improvements with refined precision. Small adjustments to the bridge, tip, or profile create elegant results that elevate confidence while maintaining a natural look.
The spa is also recognized for its CO2 laser program, often described as the ultimate reset for the skin. By resurfacing the outer layers while encouraging deep collagen renewal, the treatment smooths texture, minimizes damage, and restores firmness. Paired with Morpheus8, it becomes one of the most effective combinations available for total skin rejuvenation.
Complementing these signature offerings, Aesthetic Island also provides holistic services such as IV therapy, laser hair removal, and weight-loss programs, making it a comprehensive beauty destination. Eva extends her expertise beyond her clients through professional training, mentoring the next generation of practitioners in injectables, threads, and advanced non-invasive procedures. The result is a med spa that defines the future of aesthetic care in New York.
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