The popularity of Beef has extended beyond the meat department. According to a recent study, the average retail basket that includes beef had more than double the sales. When there is beef in the cart, the consumers spend more and purchase more items.
Beef brought in more dollars than any other item. According to the 2019 Fresh Meat Market Basket Analysis, at more than 2% of total sales, cow meat is the most successful protein sold in stores. It is found in more than 6% of shopping carts. NCBA’s Executive Director of Meat Science and Supply Chain Outreach, Bridget Wasser said Beef is an essential item for shoppers as it is versatile in nature. It is a staple in almost all cuisine types and is purchased by all major demographic groups.
Beef steak baskets have generated even higher average cart sales at $92 compared to baskets including chicken or beef substitutes. These baskets drove 44% more total sales than baskets with chicken. There were more than 19 times the total sales of baskets with beef substitutes. Wasser added that Beef provides both a celebratory and an everyday experience- from casual burgers on the grill to celebratory steak dinners. Substitute products don’t have the range of product options that beef does. He says beef’s many uses can help drive sales storewide. Some uses are of meat carcass itself, which is driving higher sales for beef carcass companies.
Wasser has suggested retailers to consider the season in which they are selling the cow meat for additional cross- promotion opportunities. She also asked them to equip staff to answer questions on variety of topics related to it. Retailers & their staff are the first line of defense. They are a key to ensure shoppers have a great experience so they need to be educated about beef cuts, recipes and cooking methods to ensure proper assistance to consumers, she said.
Douglas Eugene Noll – A walk through his publications and their achievements made so far
Every author has a different story, but they have one thing in common – they all overcome great obstacles and hardships. Plenty of famous writers had impairments yet found enormous success in their lives. It goes without saying that the best art comes out of the worst adversities. When physical and mental activity is hindered by sickness, creative activity thrives. Many renowned authors, writers, and poets bear witness to this decision. One such example is Doulas Eugene Noll. The author of De-Escalate: How to Calm an Angry Person in 90 Seconds or Less was born with multiple severe impairments.
His calling is to serve humankind, and he does so on numerous levels. He is a best-selling author, educator, and trainer. He is an accomplished mediator. Noll’s job takes him from international work to assisting people in resolving highly vexing interpersonal and ideological problems.
Noll has penned four books, and his latest book De-Escalate: How to Calm an Angry Person in 90 Seconds or Less, was a best-seller on amazon and was published in four different languages. It also won the Book Excellence Award in 2017. The book teaches the readers how to calm an angry or upset person of any age while remaining centered and calm. In addition, Noll, in his book, has also highlighted ways to calm oneself down swiftly and efficiently. Noll is a lawyer turned peacemaker born near-blind and with club feet. He is the creator of several online courses that teach his innovative de-escalation skills.
It was in the year 2000 that he realized that the courtroom was not where he belonged. As a result, he embarked on a journey as a peacemaker and mediator after leaving a successful trial practice. Noll has stressed in his book what he has implemented in real life. He has taught in some of California’s most violent men’s and women’s prisons with substantial outcomes. Noll held workshops for groups who wished to bring something positive into their communities.
He named that workshop after his book as De-escalation training workshops, where participants learned how to calm an angry person in 90 seconds or less. The training workshop was a perfect way for churches and faith communities to express one’s religious and spiritual beliefs in a practice that brings peace under challenging situations. Throughout ten weeks, the participants begin to master the skills and change their way of looking at the world through the lens of positivity.
In addition to De-Escalate, Noll has published three other books named Peacemaking: practicing at the intersection of law and human conflict, Sex, politics, & religion at the office: the new competitive advantage, and Elusive peace: how modern diplomatic strategies could better resolve world conflicts. Each book brought an impact of its own and earned recognition.
His journey as a lawyer
In 1977, Noll began his legal career as a clerk for the Honorable George Hopper before being admitted to the California Bar in December of the same year. As an associate, he joined Fullerton, Lang, Richert & Patch, a Fresno law firm located in Fullerton, in 1978. He tried his first legal case in 1978 and went on to practice law as a civil trial lawyer for the next 22 years, working on over 75 trials.
Douglas Noll contributed to the legal profession by assisting students in achieving success via education and teaching. Throughout his career, he worked as an instructor in various positions at numerous institutes. Noll was a member of the American Institute of Mediation’s core faculty and the Straus Institute’s Professional Skills Development program’s summer faculty.
In a nutshell, Noll’s entire life has seen him reinvent himself taking different routes but with the same vision in mind: To bring peace to the communities. He illustrates that being born with impairments is not our choice, but not allowing them on the way to the top is entirely our choice.
His dedication to disclosing the world through a lens of positivity led him to create Prison in Peace, where he transforms murderers into peacemakers. He stresses that the power of mediation cannot be overlooked. Noll is now an award-winning author, teacher, trainer, and skilled mediator.
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