Best Apps to Use to Aid Your E-Commerce Business
So, you want to launch an ecommerce business on Shopify. What do you need to do so? Beyond Shopify’s basic offerings to build a site, there are also thousands of apps on the Shopify App Store that can help ecommerce entrepreneurs maximize their use of the site.
Just ask Steve Tan, an ecommerce entrepreneur himself. After years of teaching himself how to build a successful ecommerce business, he and his brother launched LeapVista, an online set of educational courses intended to help aspiring entrepreneurs learn everything they need to about launching successful online or drop shipping businesses. From his own experience on Shopify, he’s learned which apps help the most for new businesses, and shared with us just which those are and how to use them.
“Apps can supercharge your store, helping you to get new customers through sales, marketing, social media, and otherwise,” said Tan. “The following apps are the ones that we use to supercharge our stores to get the most sales. Simply press ‘get,’ approve some permissions, and the apps will be installed within a few quick seconds.”
- BEST Currency Converter.
First, make sure that your company is set up for global purchases if you’re appealing to a worldwide market. This ensures it’s as seamless as possible. “If someone is purchasing from the UK for example, it’s imperative that they can see what your product will cost in British pounds,” Tan explained. “This currency converter provides all pricing information in their native currency, and automatically detects from an IP address to do so.” In other words, the customer doesn’t have to first select their currency and change it. It does so automatically.
There’s a free version available that provides up to five currencies, which is more than enough to get you started. If necessary, the elite version has over 160 currencies.
- HelpCenter – Professional FAQ Page
Customers prefer to see an FAQ page to get quick information on any questions that they may have. Without it, their lingering questions may be a reason that they don’t move forward with buying. “The HelpCenter app creates a professional and user-friendly FAQ page that drops down according to question, and groups by types of questions, such as ‘Shipping’ or ‘Payment’,” explained Tan.
This is a great way to add all relevant information to the website without overloading the website with too much text. “This helps the customer to complete the sales cycle more quickly, getting their answers immediately answered so they can move forward with a purchase without having to email your team first.”
- FOMO – Social Proof Marketing
Yes, FOMO in this app name does refer to “Fear Of Missing Out.” This Shopify app shows the potential customer that someone just bought an item from your store while they’re perusing. A notification will appear in the bottom left corner saying, “Someone from (city) just bought (this product).” This sense of FOMO contributes to some urgency.
This app isn’t free, and costs $30 on the most basic plan. But, it can be quite powerful in providing social proof. “Evan and I use FOMO in all of our stores because we’ve seen such incredible conversion rates,” said Tan.
- Personalizer – Target Recommendations by Limespot
“Limespot isn’t exactly an upselling app, but it shows potential customers suggestions such as ‘frequently bought together,’ or a prompt that says ‘would you like to add to cart?’ when they’re checking out,” Tan explained. It also provides a “You May Like” banner with other product suggestions related to the product they were initially viewing or that they had added to their cart.
Better yet, it’s free — and it drives sales to your store. “After a certain amount of sales have been generated, it starts charging a rate,” said Tan. “But I always say that it’s worth it because you always make money back.”
- Loox Reviews – Photo Reviews
Reviews establish more trust and sense of security with your customers, so Loox is recommended as a way to display them (especially the reviews that include photos of your product!). “This is a great way to showcase your happy customers and what they’ll get from buying from you,” said Tan. “You can also consolidate all of your customer reviews on one page.” Buyers will want to see these reviews to further convince them of their urge to purchase. It’s how you help to alleviate any of their concerns about the quality of your product, and reinforce their decision to buy. Good reviews provide the social proof necessary to help the customers complete the sales cycle.
Having your reviews on a dedicated page on your Shopify site also shows up on Google searches, which helps for your company’s credibility. The price is $9.99/month.
- Quantity Breaks
What to encourage your customers to buy more? Quantity Breaks creates discounts when customers buy in bulk quantities automatically. “It rewards your customers for spending more in your store, which encourages them to complete large purchases,” said Tan. It provides a table on the checkout page that shows the discount per number of units purchased (i.e. 3 units, 5% off, 30 units, 30% off).
When a potential customer abandons their cart, this Shopify app can send them an SMS that reminds them that they still have items in their cart or provide discounts. Both of these ‘bumps’ are helpful in encouraging the customer to complete their purchase. The Tans refer to this app as an “absolute must have” because of their success with it.
Each of these apps can boost a potential customer’s chance of purchasing and make your Shopify site look more professional and appealing. Try them and see how they work for you.
The Ultimate Guide to the Essential Social Skills in Business
Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).
Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.
In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.
According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.
There are several key components of EQ that are particularly important for success in the workplace. These include:
Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.
Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.
Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.
Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.
Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.
A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.
Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.
And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.
In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.
Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.
Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.
Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.
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