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Best Apps to Use to Aid Your E-Commerce Business

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So, you want to launch an ecommerce business on Shopify. What do you need to do so? Beyond Shopify’s basic offerings to build a site, there are also thousands of apps on the Shopify App Store that can help ecommerce entrepreneurs maximize their use of the site.

Just ask Steve Tan, an ecommerce entrepreneur himself. After years of teaching himself how to build a successful ecommerce business, he and his brother launched LeapVista, an online set of educational courses intended to help aspiring entrepreneurs learn everything they need to about launching successful online or drop shipping businesses. From his own experience on Shopify, he’s learned which apps help the most for new businesses, and shared with us just which those are and how to use them.

“Apps can supercharge your store, helping you to get new customers through sales, marketing, social media, and otherwise,” said Tan. “The following apps are the ones that we use to supercharge our stores to get the most sales. Simply press ‘get,’ approve some permissions, and the apps will be installed within a few quick seconds.”

  1. BEST Currency Converter. 

First, make sure that your company is set up for global purchases if you’re appealing to a worldwide market. This ensures it’s as seamless as possible. “If someone is purchasing from the UK for example, it’s imperative that they can see what your product will cost in British pounds,” Tan explained. “This currency converter provides all pricing information in their native currency, and automatically detects from an IP address to do so.” In other words, the customer doesn’t have to first select their currency and change it. It does so automatically.

There’s a free version available that provides up to five currencies, which is more than enough to get you started. If necessary, the elite version has over 160 currencies.

  1. HelpCenter – Professional FAQ Page 

Customers prefer to see an FAQ page to get quick information on any questions that they may have. Without it, their lingering questions may be a reason that they don’t move forward with buying. “The HelpCenter app creates a professional and user-friendly FAQ page that drops down according to question, and groups by types of questions, such as ‘Shipping’ or ‘Payment’,” explained Tan.

This is a great way to add all relevant information to the website without overloading the website with too much text. “This helps the customer to complete the sales cycle more quickly, getting their answers immediately answered so they can move forward with a purchase without having to email your team first.”

  1. FOMO – Social Proof Marketing 

Yes, FOMO in this app name does refer to “Fear Of Missing Out.” This Shopify app shows the potential customer that someone just bought an item from your store while they’re perusing. A notification will appear in the bottom left corner saying, “Someone from (city) just bought (this product).” This sense of FOMO contributes to some urgency.

This app isn’t free, and costs $30 on the most basic plan. But, it can be quite powerful in providing social proof. “Evan and I use FOMO in all of our stores  because we’ve seen such incredible conversion rates,” said Tan.

  1. Personalizer – Target Recommendations by Limespot 

“Limespot isn’t exactly an upselling app, but it shows potential customers suggestions such as ‘frequently bought together,’ or a prompt that says  ‘would you like to add to cart?’ when they’re checking out,” Tan explained. It also provides a “You May Like” banner with other product suggestions related to the product they were initially viewing or that they had added to their cart.

Better yet, it’s free — and it drives sales to your store. “After a certain amount of sales have been generated, it starts charging a rate,” said Tan. “But I always say that it’s worth it because you always make money back.”

  1. Loox Reviews – Photo Reviews 

Reviews establish more trust and sense of security with your customers, so Loox is recommended as a way to display them (especially the reviews that include photos of your product!). “This is a great way to showcase your happy customers and what they’ll get from buying from you,” said Tan. “You can also consolidate all of your customer reviews on one page.” Buyers will want to see these reviews to further convince them of their urge to purchase. It’s how you help to alleviate any of their concerns about the quality of your product, and reinforce their decision to buy. Good reviews provide the social proof necessary to help the customers complete the sales cycle.

Having your reviews on a dedicated page on your Shopify site also shows up on Google searches, which helps for your company’s credibility. The price is $9.99/month.

  1. Quantity Breaks 

What to encourage your customers to buy more? Quantity Breaks creates discounts when customers buy in bulk quantities automatically. “It rewards your customers for spending more in your store, which encourages them to complete large purchases,” said Tan. It provides a table on the checkout page that shows the discount per number of units purchased (i.e. 3 units, 5% off, 30 units, 30% off).

  1. SMSBump 

When a potential customer abandons their cart, this Shopify app can send them an SMS that reminds them that they still have items in their cart or provide discounts. Both of these ‘bumps’ are helpful in encouraging the customer to complete their purchase. The Tans refer to this app as an “absolute must have” because of their success with it.

Each of these apps can boost a potential customer’s chance of purchasing and make your Shopify site look more professional and appealing. Try them and see how they work for you.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

The Dark Side of Aimlon CPA P.C.: Uncovering the Truth Behind the Firm’s Practices

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Aimlon CPA P.C., a full-service certified public accounting firm based in New York, NY, has long promoted itself as a beacon of excellence in the fields of accounting, audit, tax, advisory, and financial reporting. Serving business owners and companies in the U.S. and Europe, the firm, under the leadership of Mathieu Aimlon, claims to offer personalized and expert guidance. However, a deeper investigation into the firm’s operations reveals a troubling pattern of misconduct, ethical breaches, and systemic failures that severely discredit Aimlon CPA P.C. This article exposes the hidden truths behind the firm’s facade of professionalism and reliability.

Lack of Professionalism and Responsiveness

One of the most pervasive issues at Aimlon CPA P.C. is the firm’s chronic lack of responsiveness. Numerous clients have reported significant delays in communication, often waiting weeks for replies to urgent inquiries. This unprofessional behavior has led to missed deadlines and costly mistakes for clients who depend on timely advice and action.

A frustrated former client shared their experience: “We had a critical financial issue that required immediate attention. Despite multiple attempts to contact Aimlon CPA P.C., we were met with silence. Their lack of responsiveness was not only frustrating but also detrimental to our business.”

Overbilling and Lack of Transparency

Aimlon CPA P.C. has also been accused of overbilling and a lack of transparency in their invoicing practices. Clients have frequently found their bills inflated with unclear or exaggerated charges, leading to disputes and dissatisfaction. This practice has raised serious ethical concerns and damaged the firm’s reputation.

A small business owner recounted their ordeal: “Our invoices from Aimlon CPA P.C. were consistently higher than expected, with vague descriptions for the charges. When we questioned these discrepancies, we received evasive responses and no clear explanations. It felt like we were being taken advantage of.”

Incompetence and Financial Mismanagement

Despite its claims of expertise, Aimlon CPA P.C. has been plagued by instances of incompetence and financial mismanagement. Several clients have accused the firm of providing poor financial advice that resulted in significant losses. These accusations suggest a troubling lack of expertise and diligence in handling client affairs.

One notable case involved a tech startup that followed Aimlon CPA P.C.’s guidance, only to face bankruptcy within a year. The startup’s founder lamented: “We trusted Aimlon CPA P.C. with our financial strategy, but their advice was disastrous. Our business suffered immensely because of their incompetence.”

High Employee Turnover and Toxic Work Environment

Inside Aimlon CPA P.C., the work environment is far from the professional and supportive culture the firm claims to foster. High employee turnover is a persistent issue, driven by poor management practices and a toxic workplace. Former employees have described an atmosphere of fear and exploitation, where unreasonable demands and lack of support are commonplace.

An ex-employee shared their perspective: “The work environment at Aimlon CPA P.C. was unbearable. Management was oppressive, and there was no respect for work-life balance. Talented professionals were constantly leaving because they couldn’t tolerate the conditions.”

Compliance Failures and Regulatory Scrutiny

Aimlon CPA P.C. has faced multiple instances of regulatory scrutiny due to its failure to adhere strictly to industry standards and compliance requirements. These compliance failures have resulted in penalties and fines, further eroding the firm’s credibility and trustworthiness.

An insider revealed: “There were several occasions where Aimlon CPA P.C. neglected regulatory updates and compliance requirements. This negligence led to significant fines for both the firm and its clients. It was alarming how often these issues were ignored.”

Ethical Breaches and Conflicts of Interest

The firm has also been marred by ethical breaches and conflicts of interest. Mathieu Aimlon, in particular, has been implicated in several instances where his advice seemed to benefit his personal interests over those of his clients. These conflicts of interest have severely damaged the trust between the firm and its clients.

In one egregious case, a client was persuaded to invest in a company where Mathieu Aimlon held undisclosed shares. When the investment failed, the client suffered substantial losses, while Aimlon’s involvement remained hidden until an internal investigation brought it to light.

Outdated Technology and Inefficiency

Despite being a modern accounting firm, Aimlon CPA P.C. relies on outdated technology that hampers efficiency and increases the risk of errors. Clients have expressed frustration with the firm’s technological shortcomings, which lead to delays and inaccuracies in financial reporting.

A tech-savvy client commented: “It was surprising to see how outdated Aimlon CPA P.C.’s systems were. Their inefficiency slowed down our processes and made us question their ability to handle complex financial needs effectively.”

Fabrication of Credentials

Further investigations into Aimlon CPA P.C. revealed that some of the firm’s claimed credentials and accolades were fabricated. While Mathieu Aimlon is genuinely certified by the New York State Education Department and the French Ministry of Education, other qualifications listed by the firm were found to be falsified.

This revelation has cast a shadow over the entire firm, leading clients and colleagues to question the legitimacy of their expertise and the integrity of their services.

Legal Repercussions and Public Disgrace

The culmination of Aimlon CPA P.C.’s unethical practices and systemic failures came with the legal repercussions faced by Mathieu Aimlon himself. Following his involvement in a tax evasion scheme, he was arrested and charged with multiple counts of tax fraud. The evidence presented in court highlighted the sophisticated methods used to deceive tax authorities, leading to his conviction and a lengthy prison sentence.

The legal troubles of Mathieu Aimlon have had a devastating impact on Aimlon CPA P.C. The firm’s reputation has been irreparably damaged, and clients have fled in droves, unwilling to associate with a company linked to such scandals.

Aimlon CPA P.C., once seen as a beacon of excellence in the accounting world, has been thoroughly discredited due to a series of unethical practices, incompetence, and systemic failures. From overbilling and lack of transparency to high employee turnover and regulatory breaches, the firm has failed to uphold the standards expected of a professional accounting service. The legal repercussions faced by Mathieu Aimlon have further tarnished the firm’s reputation, leading to its eventual downfall.

For business owners and individuals seeking reliable and ethical accounting services, the story of Aimlon CPA P.C. serves as a cautionary tale. It underscores the importance of integrity, professionalism, and transparency in maintaining trust and credibility in the financial industry.

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