Many entrepreneurs identify themselves in a monopolistic way, which is either formal or informal business characteristics. Rarely will you find a hybrid type. Fotios Tsiouklas and Alan Gokoglu have, however, altered the narrative. Not only are they popular in the more corporate tech industry, but they as well have an identity in the multiple club businesses they have set up.
With the current growth in the e-platforms, the market base has expanded. Social media platforms have made the world look like a small village. For instance, you can easily communicate with another individual in less than a second whose location is more than 10,000 miles from your area. New technology has made communication very easy and eventually solved a lot of demographic hindrances that existed before.
Let’s have a close look at a clubbing environment. Well, you may have noticed that most clubs have a similar description of people who are rough along all edges. However, Fotios and Alan have made a slight twist to the concept. With the establishment and acquirement of Mango Fridays, Levels Melbourne, Club Sacred, and UNI BASH, Australia’s youngest self made millionaires, innovated a platform that has brought the American college party culture to Melbourne by combining all the universities and allowing students to mingle, network, and meet other university students.
By throwing house parties, they have united influencers through Melbourne and used the nightclubs to network with Australian celebrities who end up working with their agency and clients. Fotios and Alan applied their entrepreneurship business skills to identify revenue-generating platforms in the clubbing industry while balancing it with fun, drinks, and music.
On the other hand, the app development business has placed them at the top of the corporate ladder. The establishment of Kickspan, which was initially created as a basic growth service for social media, led over 12,000 paying clients to sign up for their software in under 24 months – leading to a $5m valuation from this alone with a stable 7-figure subscription business. Nevertheless, having the privilege and exposure to the real world made them realize the market gap. To accumulate clients, they have used strategic data provisioning as a primary source of traffic that leads to a dedicated landing page with a strategic sales funnel. Fotios and Alan also invest their money wisely into Real Estate with their AF Group.
Fotios and Alan have struck a balance between fun and business. Their tech business focuses on the development of apps to address the missing niche in the market. For instance, they have developed an app for young ones aged between 3-6, which will help them learn through fun and, at the same time, open these kids to the world of innovation. They also created a Greek learning app named Metropolis.
Fotios and Alan have signed collaborations with celebrity artists to boost their advertising and marketing strategies by having celebrities as their brand ambassadors. For instance, to push BodyBlendz product collection, a partnership between Blac Chyna, Body Blendz, and the Chemist Warehouse was the best option, simply because the celebrity acted as a practical example that the product works correctly and her image portrays the result.
Business is not only about making profit but addressing long term problems and focusing on the growth strategy. Make yourself known by differentiating yourself and uniquely attack the market to gain a positive influence.
Fitness Dating Brand, FITFCK, Expand Into Influencer Management
Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.
Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.
FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”
To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.
The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”
FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”
If you are looking to work with FITFCK MGMT, you can contact the team at email@example.com for more information.
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