COVID-19 changed everything. It transformed the way we live and work, and it revolutionized the way millions of Americans approach their careers.
Dylan Ogline, founder of digital marketing agency Ogline Digital and entrepreneurship training program Agency 2.0, is no stranger to self-employment. He also found that during the pandemic, entrepreneurs experienced more stability than their nine-to-five counterparts.
“Everybody’s got to start now,” he says in reference to starting their own business. “People are going to be working at home, traveling the world.”
Dylan stayed put during the pandemic, and it’s been more than two years since he’s left the country. Yet he stands by his take on the unprecedented potential of digital entrepreneurship. And lately, others have taken note. His business more than doubled during the pandemic, all in the name of helping others pursue their passion and take back control.
Because the idea of going to the office and working for a single company throughout a person’s career? That concept is dead. And with mass layoffs and business closures at the peak of COVID-19, people are becoming more aware of not only the power, but the necessity of flexibility.
Here’s the thing: Dylan believes a progressive take on the changing corporate landscape is critical. Many of his own clients were forced to grow their digital presence after needless stalling—because after months or even years of putting that off, the pandemic didn’t leave them with much choice.
So these clients adapted, and their businesses thrived. Other companies died.
Talk about survival of the fittest.
But Dylan views this as a lesson. “One thing that never changes… is that the world will continue to change,” he says.
The millennial is committed to his agency clients, just as he is devoted to the students who enroll in his training program, and he wants them to build the confidence and skills they need to go out on their own, embrace change, and prosper.
Why’s that? Well, strategies that are working today might not be effective five years from now, and people need to be prepared. Artificial intelligence, for instance, will have a colossal impact on billions of lives. So Dylan has made it a focal point to teach his students to adapt to the evolution of business.
It’s all about a shift in mindset. According to Dylan, the education system teaches people to be good employees—but not to be good business owners. It teaches people to do the same thing for 30 years, and they’ll inherently climb the corporate ladder. They’ll move up naturally.
But will they? That ladder doesn’t exist anymore. And by waiting to go out on their own, people risk standing on shaky ground. Often, Dylan’s students will explain they’ve done countless Facebook ads for their employer, yet they couldn’t even fathom starting their own business.
He asks them, “Why not?”
If there’s anything the digital marketing star has learned in the last 17 months, overcoming that uncertainty—and embracing the unknown—can go a long way.
Dylan likens the shift we experienced during the coronavirus pandemic to the Great Recession. Others have too. A lot of people were laid off, and their lives were greatly impacted—but again, they were stuck in their way. With that, his advice to people in general is to become more comfortable with change.
“Build your life to be flexible,” he urges his students and everyone else.
Dylan has done exactly that. And while he was in a fortunate position with his flourishing business during COVID-19, it wasn’t all a matter of luck. He also built his life to be flexible.
For those who are curious about this approach, the entrepreneur recommends a book called Who Moved My Cheese?, written around the 2008 financial crisis, and published in 2008, author Spencer Johnson, M.D., uses cheese as a metaphor for anything a person wants in life: a good job, good health, a meaningful possession or relationship, or even money.
The idea is that we’re all stuck in a maze of sorts, searching for what we desire. And in the book, the characters must deal with the changes they face. Each individual must face change head-on, and then write about what they’ve learned on the maze walls.
The moral of the story is this: By learning from others, we can discover how to navigate change for ourselves. This is precisely what Dylan tells his students and clients, and it means a lot to him to be able to guide others to their own version of success.
“People might say, ‘This is how the world is. This is what I do. This is how I make money,’” Dylan explains. “These people need to become more comfortable with change, because world-shaping events are going to become more common.”
Climate change is upon us, and workers are increasingly displaced. Experts are exploring the possibility of future pandemics, and these things are going to have a massive impact.
The more flexible you are, the better off you’ll be.
And Dylan’s students have the results to show just how impactful this advice can be. Take one woman from the Dakotas, who was kind, talented, and terrified of sales. She enrolled in Dylan’s program, launched her own agency, and realized how capable she really was. This same woman is now happily self-employed, a dream come true for her.
Another student was dealing with the stress of a spouse’s layoff. They used part of the final paycheck to invest in his program, and landed their first client close to Christmas. This gave them the means to buy their kids Christmas presents, even during tough times.
This is what it means to be self-employed nowadays. While people aren’t taught in school to think like business owners, entrepreneurship is well within reach. All it takes is exploring what you don’t know, and adopting a more flexible mindset once you take the leap.
Hardwood Floors Refinishing: Top Care Tips for a Lasting Shine
Revamping your hardwood floors requires both a time and financial investment, yet the returns are evident in the enhanced aesthetics and functionality of your residential or commercial area. However, the longevity and durability of these newly refinished floors are contingent upon proper maintenance. This detailed guide is designed to offer expert guidance on how to preserve the quality and look of your newly refinished hardwood floors. We’ll cover a variety of subjects, from the science of wood aging and types of wood that need more frequent treatment, to top tips for floor upkeep. Your investment in hardwood floor refinishing need not be short-lived; with the correct care, it can be a long-term enhancement to your property.
Tips for Ensuring Durability in Your Newly Refinished Floors
After you have spent money on hardwood floor refinishing, maintaining their condition becomes a top priority. Here are strategies to prolong the lifespan and appearance of your updated flooring.
1. Regular Cleaning
A clean floor is a happy floor. Use a microfiber mop or cloth to pick up dust, dirt, and grime daily if possible. For a deeper clean, opt for cleaning products specifically designed for hardwood floors. Make sure to read the labels and opt for pH-neutral cleaners that are free from abrasives or harsh chemicals. Weekly or bi-weekly, consider a gentle vacuuming with a hardwood-friendly vacuum cleaner to remove debris that may have settled between the wood planks.
2. Use Protective Pads
One of the most effective ways to prevent scratches and dents on your hardwood floors is to place felt pads under the legs of furniture. This simple step can go a long way in preserving the smooth finish of your floor. You should also replace these pads every few months, as they can wear down or accumulate grime, reducing their effectiveness.
3. Control Humidity
Fluctuating indoor humidity levels can wreak havoc on hardwood floors. Excessive moisture can cause the wood to swell, leading to issues like cupping or buckling, while too little moisture can cause wood to shrink, leading to gaps between planks. Invest in a quality hygrometer to measure your home’s humidity level, and aim to keep it between 30% and 50%. Use a humidifier during dry months and a dehumidifier during humid months to maintain optimal conditions.
4. Proper Spill Management
Accidents are inevitable, but the way you handle them can make all the difference. Whether it’s water, juice, or wine, if you spill liquid on your hardwood floor, wipe it up immediately with a dry or slightly damp cloth. Avoid using paper towels as they can disintegrate and get stuck in the crevices of the wood. Also, never let liquids sit on the wood, as they can seep in and cause staining or warping.
5. No Shoes Policy
Implement a ‘no shoes’ policy to preserve your floors. Shoes can bring in dirt, gravel, and other harmful debris from outside. If a full-blown ‘no shoes’ policy isn’t realistic for your household, at least insist on no high heels or sports cleats, which can cause dents and scratches. You might also consider placing a high-quality doormat at entrances to trap dirt before it gets to your floor.
6. Regular Inspections
Every three to six months, set aside time to inspect your hardwood floors meticulously. Use natural light or a bright lamp to look for scratches, dents, or areas where the finish might be wearing off. If you catch these issues early, you may be able to address them with a simple touch-up rather than a full refinishing job.
7. Refresher Coats
Although your newly refinished floors look amazing now, they won’t stay that way forever without some upkeep. Consider applying a ‘refresher’ coat of finish every two to three years. This isn’t as invasive or time-consuming as a full refinishing project. Instead, it’s more like a topcoat that adds an extra layer of protection, keeping your floors looking vibrant and shiny.
8. Scheduled Expert Cleaning
A yearly cleaning session by professionals can dramatically enhance the condition of your hardwood floors. Specialized machinery and products are used to eliminate tough dirt, renew the wood’s natural shine, and smooth out minor imperfections. This process not only rejuvenates your flooring but also prolongs its lifespan, maintaining its fresh appearance for an extended time.
Advantages of Consistent Upkeep
Routine care for your restored hardwood floors does more than maintain their visual appeal; it also prolongs their durability, augmenting the long-term value of your property. Floors that are regularly cared for can endure for many years, negating the need for frequent, costly refinishing. In addition, a structured care regimen lessens the likelihood that small defects will escalate into serious issues, thus promoting a cleaner and more healthful living area. In summary, regular maintenance serves as a long-term financial benefit and a means of sustaining your home’s elegance.
When To Seek Professional Help
If you notice persistent issues like deep scratches, stubborn stains, or any form of water damage, it’s best to seek professional help. Specialists in hardwood floors refinishing can assess the situation and provide targeted solutions. Companies like 1DayRefinishing offer an extensive range of services that can effectively address these problems. Notably, the company specializes in a one-day turnaround, making them a convenient option for those in need of quick yet high-quality refinishing solutions.
Finding Trustworthy Services for Floor Refinishing
If you’re in a location with scarce local options, consider exploring 1 DAY Refinishing. Their seasoned experts offer complete solutions for maintaining and refinishing hardwood floors, helping to keep them pristine for the long haul.
The decision to invest in refinishing your hardwood floors is a significant commitment to enhancing your home’s aesthetics and overall value. By diligently following proper maintenance routines, your refinished floors can continue to elevate your home’s ambience. Every effort, from regular cleaning, to hiring professionals, adds to the resilience and visual allure of your hardwood floors. Stick to these essential care guidelines, and your floors will maintain their lustre for an extended period.
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