Business
Building a Successful Business Online: Tips by CEO of Clonefluence, Justin Grome

Financial independence, being your own boss and having the creative freedom to bring your ideas to life, these are only some of the countless advantages of running your own business. But, as they say, nothing worth having comes easy and this stands true for entrepreneurship as well. Building a business can be tough, specifically in today’s era of digital technology. The world has shifted online and thus having a strong online presence is vital to ensure the success of any business.
When it comes to building a successful business online, having a mentor who can guide you through the confusing process of reaching the top serves as a blessing and who could be a better mentor than Justin Grome, the CEO of the leading marketing and social media agency, Clonefluence.
Being one of the youngest successful serial entrepreneurs, Justin Grome is only 21 years old and runs one of the most successful businesses online, Clonefluence. Justin had always been a multi-tasker and by the age of 11 was a professional photographer as well as an iOS developer. By the time Justin turned 13, he had acquired the skill of online marketing and had become well versed with the importance of utilizing social media for the purpose of brand and business growth.
To put his acquired skills to use and to bridge the existing gap between customers and the services provided by businesses, he set up Clonefluence in 2017. Clonefluence managed to become a big name in a short span of time. Till date the company has worked and collaborated with businesses like Walmart and NFL and renowned artists like Kendrick Lamar.
To give you a headstart and assist you in the process of taking your business to the next level, we’re here with some tips from the man himself, Justin Grome, the CEO of Clonefluence.
- Understanding social media is key
“Perhaps the biggest mistake many online businesses make is neglecting the importance of social media,” says Justin. According to the online business guru, it is practically impossible to grow an online business without a good social media presence. He thinks that as an online business, you’ve got to be everywhere and use all of the present social media outlets, so people are constantly reminded of your presence. Understanding how social media works and then putting that understanding to use is one thing that helped him grow his business tremendously, Justin states.
- Keep up with the technological trends
According to Justin, if your business is based online, being up to date with the latest technological trends is the life line for your business. It is important to be at the top of your game and adapt to the changes as they come, or else your business will become irrelevant after a certain period of time. Justin ensures that the Clonefluence team is always updated on the latest tech trends, which is how the company manages to stay at the top.
- Focus on building relations
The Clonefluence team focuses on building trust based relationships with its customers. Justin Grome is of the opinion that at the end of the day, it’s the person at the other end of the screen who plays the biggest role in turning your business into a success. That is why it is vital to ensure that the clients know they can trust your abilities and the services you provide. Building and sustaining relations is something that has helped Justin’s company build a reputation for itself. He has worked with some pretty big names and every client has been satisfied with the services provided by Clonefluence.
By applying these tips to your online business, you can turn it into a success story, just like Clonefluence!
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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