Business

Building Authority with Carson Spitzke – Spitz Solutions Owner

Published

4 years ago

June 13, 2022

Carson Spitzke is the founder of Spitz Solutions, a media relations firm that helps businesses online authority and differentiate themselves from their competitors. Carson developed an exceptional skill set working with major brands before starting Spitz Solutions, which he uses to assist clients in gaining a larger share of the market through standing out and becoming seen as industry experts.

Spitz Solutions does this by creating high-quality articles that convert potential leads into clients. By establishing a strong online presence, placing his clients on major publications such as Forbes and Entrepreneur and verifying their social media accounts, Carson establishes his clients as thought leaders in their fields.

If you want to properly position yourself or your business here are a few tips to take advantage of.

Become an expert in your industry by learning all about it

Before you can be seen as an authority, you need to become an expert in your industry. Staying informed on the latest developments, trends, and topics is important, but it is equally important for you to become a reliable source of information for others. Knowing what you’re talking about will make people more likely to trust your recommendations and seek your advice.

Use social media to share your knowledge

Sharing your knowledge and connecting with others in your industry is easy with social media. When you post valuable content, people will start to see you as an expert. If you can also get involved in social media conversations and offer helpful advice, you’ll further solidify your position as an authority figure. This can be an excellent way to connect with other industry experts and build relationships that benefit you, your business, and others’ perception.

Prove your knowledge to others

You can demonstrate your expertise by being featured in popular publications. If you can get your work published in high-quality outlets, it will show that others value your opinion. This can help you build authority and attract new clients. You can also display testimonials, reviews, awards and endorsements. The best way to accomplish this is to become a topic or industry expert and market yourself so that others are aware of it as well.

Create a dedicated fanbase

To establish yourself as an authority, you also need to earn the trust of your audience. This means being honest and transparent about your expertise, and providing valuable information that is useful to others. It also means responding to feedback and criticism in a timely manner so that people feel like they can rely on you for reliable advice. With patience and dedication, you can earn the trust of your audience and build a reputation as an expert in your field.

By following these tips, you can start to position yourself or your business as an authority within your industry. This can help you attract new clients, build credibility, and establish yourself as a thought leader. If you want to learn more about how to do this for yourself check out Spitz Solutions.

Business

Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi

Published

2 hours ago

April 1, 2026

Matthew Wiles

Photo Courtesy of: YesLawyer

Byline: Andi Stark

For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.

Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system

Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?

A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.

Q: How does the process work once someone contacts the platform?

A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.

Q: Where does artificial intelligence fit into that process, and where does it stop?

A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.

Q: What problem is this model trying to solve in the current legal system?

A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.

Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?

A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.

Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?

A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.

Q: Does this model risk favoring only the most profitable cases?

A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.

Measuring Impact Over Time

YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.

The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.