Business

Building Authority with Carson Spitzke – Spitz Solutions Owner

Published

3 years ago

June 13, 2022

Carson Spitzke is the founder of Spitz Solutions, a media relations firm that helps businesses online authority and differentiate themselves from their competitors. Carson developed an exceptional skill set working with major brands before starting Spitz Solutions, which he uses to assist clients in gaining a larger share of the market through standing out and becoming seen as industry experts.

Spitz Solutions does this by creating high-quality articles that convert potential leads into clients. By establishing a strong online presence, placing his clients on major publications such as Forbes and Entrepreneur and verifying their social media accounts, Carson establishes his clients as thought leaders in their fields.

If you want to properly position yourself or your business here are a few tips to take advantage of.

Become an expert in your industry by learning all about it

Before you can be seen as an authority, you need to become an expert in your industry. Staying informed on the latest developments, trends, and topics is important, but it is equally important for you to become a reliable source of information for others. Knowing what you’re talking about will make people more likely to trust your recommendations and seek your advice.

Use social media to share your knowledge

Sharing your knowledge and connecting with others in your industry is easy with social media. When you post valuable content, people will start to see you as an expert. If you can also get involved in social media conversations and offer helpful advice, you’ll further solidify your position as an authority figure. This can be an excellent way to connect with other industry experts and build relationships that benefit you, your business, and others’ perception.

Prove your knowledge to others

You can demonstrate your expertise by being featured in popular publications. If you can get your work published in high-quality outlets, it will show that others value your opinion. This can help you build authority and attract new clients. You can also display testimonials, reviews, awards and endorsements. The best way to accomplish this is to become a topic or industry expert and market yourself so that others are aware of it as well.

Create a dedicated fanbase

To establish yourself as an authority, you also need to earn the trust of your audience. This means being honest and transparent about your expertise, and providing valuable information that is useful to others. It also means responding to feedback and criticism in a timely manner so that people feel like they can rely on you for reliable advice. With patience and dedication, you can earn the trust of your audience and build a reputation as an expert in your field.

By following these tips, you can start to position yourself or your business as an authority within your industry. This can help you attract new clients, build credibility, and establish yourself as a thought leader. If you want to learn more about how to do this for yourself check out Spitz Solutions.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 week ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.