DALLAS – CenterOak Partners has announced that it has entered into a partnership with Service Champions in combination with Moore Home Services. With this, it has become a part of the combined leading provider of home maintenance and repair services across Southern and Northern California. Although the terms of the transaction have not been revealed, CEO Leland Smith expressed that he will be the leader of the newly combined company. Also, he said that he will possess a significant ownership stake in the newly formed company.
The companies, Service Champions, and Moore Home Services have created the largest HVAC contractors by merging with each other. Both companies have become popular by proving excellent services related to residential heating and air conditioning repair and replacement, solar and electrical services. It is due to the professionalism in their work that these two companies enjoy a customer base of over 21,000 active club members. Similarly, AC Repair in Fayetteville NC is another such unit which has been known for providing excellent service to its clients.
Randall Fojtasek, managing partner of CentreOak expressed his excitement to partner with Leland and his team who would lead the new business in the near future. With the combination of Service Champions and Moore Home Services, a leading provider of 100% maintenance and repair services has emerged in the market. Also, he revealed that the company would grow well on both organic as well as strategic acquisitions. Many other companies such as Honest Air Fayetteville NC has also done excellent work and gained popularity among its customers.
Leland Smith, the CEO of Service Champions also expressed his happiness on a partnership with CentreOak. He showed his trust in the strategic approach of CentreOak and said that its experience would come handy in helping their residential service to grow. Also, Leland said that CenterOak will bring resources as well as resources to ensure the growth of the combined entity.
Report Shows Disney Dethrones Apple as the Most Intimate Brand in the World
Every year MBLM does a Brand Intimacy Study to find which brands customers are most loyal to. It is the largest study of its kind, surveying 6,000 consumers. Participants are asked questions about which brands they use regularly, how they feel about those brands, and if they feel that they could live without the brands’ products.
This year, Disney managed to top Apple for the first time ever. Other brands in the top ten list included Amazon, Chevrolet, Netflix, Harley Davidson, Playstation, and YouTube. To see all of the details, you can download the full Brand Intimacy Study on MBLM’s website.
It’s not surprising that Disney has built such a strong following. With the Avengers and the Marvel Universe rocking the box office, related merchandise, shows, and events are drawing in record-breaking crowds. And, this is only the cherry on top of the Disney empire.
Disney has been a household name for generations. From Mickey Mouse to Disneyland to the Disney Channel to Star Wars and on and on. Disney has been on a solid growth trajectory for years and there’s no end in sight. Part of the reason that Disney is so successful is that it prioritized its relationship with consumers.
Brand intimacy has a significant impact on a company’s ability to survive and thrive.
According to MBLM’s Brand Intimacy Study, building brand intimacy creates price resilience and builds customer loyalty.
According to Digital Authority Partners, when consumers feel a bond with a brand, they are willing to pay more for their product than the product of a competitor. MBLM says that many of these consumers are willing to pay up to 20% more.
This willingness stems from an emotion-centered marketing strategy. For Disney in particular, nostalgia plays a big part in their marketing campaigns. The longevity of the brand has allowed for devoted consumers to pass their favorite movies or toys on to their children through multiple generations. The desire to purchase a product is pursued by a child and a parent.
The ability to pass on this brand intimacy to the next generation is made possible by a willingness to keep up with new technology. If Disney still produced the same sketch-cartoons of Steamboat Willie, the company would have died out decades ago. However, Disney is always looking for ways to stay in the spotlight.
A great example of this is Disney’s upcoming streaming service, Disney+.
The way that we view movies and TV shows is changing. Streaming services like Netflix and Hulu have paved the way for others. Disney, seeing this opportunity, has opted to remove their content from these streaming services so that they can remain exclusive to their own service.
Judging by the results of the Brand Intimacy Study, this will be a successful venture.
With big brands like Disney or Amazon, it can be extremely difficult to build a name for yourself as an emerging business. But, brand intimacy may be the answer to this problem.
It’s not enough anymore to have a good product. It’s so easy for another, bigger company to come along and start selling a similar product–and they already have the customer loyalty to back it up.
One great way for businesses to differentiate is to start building that emotional attachment with their customers by adopting a data-driven marketing approach. Business can build a connection by gauging customers’ interests with regards to what matter the most to them.
One strategy that has been leveraged more and more in recent years is the practice of giving back to a cause that a company’s target audience is passionate about. That is in line with recent report findings which show that Generation Z (young people aged 16 to 30) are particularly interested in giving back to the community according to a recent study.
To that effect, for example, Kool8, a company in Chicago that produces water bottles, has put in place a very clear give-back policy for their products. For every bottle that is sold, 20% of the profit will go towards providing clean drinking water for underprivileged areas of the world.
Another example is the Tiesta Tea Foundation. They work to support people in economic hardship, raise awareness and acceptance for people with special needs or disabilities, and also work to bring clean drinking water to developing countries.
These businesses go above and beyond distributing their product to help others in need and build brand intimacy. By working to solve problems that consumers care about, they earn their business and their loyalty. These tactics create an emotional bond with the product that the consumer would not typically feel with a new business or product.
Focusing on brand intimacy is a new norm for successful businesses. We’ve seen the success of a good brand intimacy building campaign from Disney, and you can bet that they are not going anywhere any time soon.
- Mainstreaming Raises $6 Million Funds to Amplify its Presence in Online Gaming Market May 23, 2019
- Meathead Movers Announces a Raise in its Entry Level Pay to $15 per Hour May 22, 2019
- Short-Throw Projectors Transformed Three Shop Windows Using Fairy Tales May 22, 2019
- JK Tyre Launches Blaze Ryder for Premium Motorcycles in India May 21, 2019
- Study: How Often Should a Strut Mount Get Changed May 20, 2019
- American Coffee Shop Closes after 3rd ADA Lawsuit May 20, 2019
- Report Shows Disney Dethrones Apple as the Most Intimate Brand in the World May 20, 2019
- Q2 and ATLR Come Together to Improve Data Security May 20, 2019
- Study Finds Spanish Language Sales increased after Ebay added AI Translations May 20, 2019
- PatientPop to Conduct Annual Online Reputation Management Survey for Healthcare Providers May 19, 2019
Tech5 months ago
Cloud Buyers & Investors to Profit in the Future
World5 months ago
The New Feyenoord Stadium to have 63000 Seat Capacity
Entertainment1 month ago
Alejandro Aranda’s ‘American Idol’ Audition Goes Viral; Still Less Popular than 2 Eliminated Singers’ Videos
Science2 months ago
Studies on Isolation and Sensory Deprivation Conducted to Analyze Brain Power
Science6 months ago
Brazilian dirt piles as massive as Great Britain resulted from termite tunnels: proves latest study
US4 months ago
More US Women are adopting HCG Diet for Weight Loss
Business5 months ago
Is Zaful Legit? Users ask on Reddit for Reviews worrying about a Scam
Health1 month ago
Acne Scar Healing Serum by Slurp receives Praises from Everyone