Lifestyle

Charles Winn gives the Lowdown on the World’s ‘Fine Wine’ Capital

Published

4 years ago

November 3, 2020

The majority of the world might remain in lockdown amid the ongoing coronavirus pandemic, but for some industries life must continue as normal, such as for ‘fine wine’. Whilst the rest of the world locks down, in Bordeaux – the fine wine capital of the world – producers are hard at work preparing their crops for the next season.

Geography

A port city on the Garonne River in southwestern France, Bordeaux is renowned globally for its famous wine-growing regions. A river runs directly through the region, and on the West side sits Gironde and Garonne. Typically, these regions are known for wines such as Sauvignon. On the East side of the river nestles Dordogne, known primarily for Merlot.

In total, Bordeaux has 57 grape-growing regions making it the biggest wine producer in France. Originally made famous for its popularity with kings, nowadays, Bordeaux and its chateaus are popular tourist attractions.

The Wines

As one of the biggest wine-makers in the world, you might expect Bordeaux to produce a diverse range of different type of wines. However, more than 90% of the wine produced here is actually red, with the region specifically producing Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot, Malbec and Carménère.

Having said this, in 2019 Bordeaux’s regulatory body approved four additional dark grape varieties to add to the list: Marselan, Touriga Nacional, Castets, and Arinarnoa.

Bordeaux’s First Growth wines (the term for a wine made specifically made in Bordeaux) are made by blending 70% Cabernet Sauvignon, 15% Cabernet Franc and 15% Merlot. In contrast, the White Bordeaux is made from Sémillon, Sauvignon Blanc and Muscadelle.

The History

Bordeaux’s wine-making history stretches back over many centuries. In 1855, the Association of Bordeaux Wine Merchants established official classification and certification of the wines after Emperor Napoleon III requested that they do so.

Ranking the wines from First Growths to Fifth Growths, the merchants evaluated market prices based on an evaluation of the previous years. They noticed that red wines which made the list came from the Médoc region, except for one: Château Haut-Brion from Graves.

Since this original classification in 1855, there have only been two changes. In 1856, Château Cantemerle was added as a Fifth Growth and in 1973, Château Mouton Rothschild was promoted from Second Growth to the elite First Growth classification. The latter change is a wine much loved and highly ranked by Charles Winn and its customers.

Château Margaux

Global flavour

It didn’t take long for the popularity of Bordeaux wine to grow all over the world. After King Henry II’s marriage to Eleanor of Aquitaine in 1152, an interest in wine from the Bordeaux region was prompted in England.

The marriage established the province of Aquitaine within France and England, and a new dark rosé wine was created, called ‘Claret’. This wine soon became the most common wine to be exported to Britain.

After the battle of Castillion in 1453, the Aquitaine region returned to the French. Since then, the word ‘Claret’ became anglicised and is still widely used today, due to the global popularity of the wine.

The exterior of the château

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

1 week ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.