Business
Common Goals That Leveraging Credit Can Help You Reach
We often think of our credit scores as just something we’ll need down the line — when applying for a loan or renting an apartment. However, leveraging credit (which can only be done with an ideal credit score) may be the answer to achieving some of our biggest life goals.
Many don’t often think of credit as a way to fulfill these goals, and instead believe they must first make the money required to achieve them. But, in the spirit of Robert Kiyosaki’s Rich Dad Poor Dad, one of the smartest ways to build wealth is to use “other people’s money.” This includes credit.
Not only is leveraging credit fairly straightforward, but it’s simply the smart thing to do – and it comes with its many perks, which can help you achieve other life goals. Just ask Colin Yurcisin, who’s been named the “Credit King.” He teaches students of all ages and backgrounds how to leverage credit to meet these goals and desires: many of which he’s been able to achieve in his own life with credit. His course, Credit Class, gets into all of the details on how to make credit work for you.
Here are the most common goals that leveraging credit can help you reach.
- Starting a business.
There’s no way around it – starting a business typically takes some upfront capital. Even if you’re “bootstrapping,” there are websites, domain names, initial contractors – and these costs can feel significantly discouraging for first time founders. However, Yurcisin believes in the power of business credit.
“Business credit is truly a wonderful thing, especially because of the higher credit limits,” said Yurcisin. “Business cards typically give three times your highest personal credit limit – so if your personal credit score allows you to spend up to $5,000, a business card would allow you to spend $15,000 upfront,” he noted.
It isn’t just access to the capital, but what the capital can do for you in the long run. “There are many business cards that offer incredible deals upfront, so you can access capital and then get money back, or points to apply towards free travel.”
One of the cards that Yurcisin recommends in his Credit Class is the Business Ink Unlimited from Chase: it offers $500 cashback if you spend $3,000 in the first three months, 1.5% cash back on ALL purchases, and most pertinently: 0% interest for twelve months. This means you don’t have to pay back your initial investment for twelve months, which is plenty of lead time to make that money back. Yurcisin shared that with the Chase Business Ink Unlimited and Business Ink Cash you get 0% for 12 months and will just have to make small minimum monthly payments.
- Buying other businesses or investments.
Credit is also commonly used to buy businesses or other forms of investments, such as real estate. Rather than applying for a business or personal loan from the bank, consider using credit, since you can get up to 1.5% cash back. Here’s one way to think about it: if you buy an Amazon e-commerce business for $10,000, you get $150 back. If you’re going to spend the money anyway on buying up businesses or other investments, you might as well get cash back.
Again, a twelve to fifteen month lead time to make the money back from that investment on these credit cards is ideal, as loans from a bank typically have high interest rates and payments start immediately upon accepting the money.
- Traveling the world.
Finally, many entrepreneurs prefer to be digital nomads and travel the world constantly – or, at the very least, have a great vacation from time to time. This is also something Yurcisin lives by and helps with. “By leveraging credit, you can upgrade to a hotel’s most premium and lavish suite for pennies on the dollar of what someone else is paying for it,” he explained. In fact, many credit cards – such as the Chase Sapphire – make traveling in luxury easier than ever.
“Here’s an example: You can transfer your points from your Chase Business Ink Unlimited card to your Chase Sapphire Reserve for 1.5x more redemption points, so what you spend in your business can secure points that you can spend on travel,” he explained. And, that’s not even scratching the surface on what some credit card rewards can offer you: luxury lounge access at airports, such as the Centurion Lounge through American Express Platinum, free upgrades to first class, free checked bags, and more.
The beauty of leveraging credit is that you don’t need to choose just one of these three goals – they’re all accessible and possible through credit. Yurcisin’s Credit Class teaches the ins and outs of all available credit cards, how to repair or raise your credit score, and which order to get which credit card to maximize your line of credit and the rewards that you can access.
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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