Business
Ways Manufacturers Can Make Better Use of Data

Big data is a buzzword you hear used by ever more companies across many different industries. For manufacturing companies, using data in smart and modern ways can improve processes and procedures, encourage growth in ways that would have been impossible in the past, reduce costs and raise profits.
Data are the facts or information about every aspect of manufacturing processes. Using IoT devices to record the manufacturing process, companies can avail themselves of all sorts of data. Unfortunately, many manufacturing companies, at best, don’t understand how to gather, analyze, and use all this data that is now available to them or, at worst, choose to entirely ignore it. If your company is not currently using data to drive production and make better decisions, you are missing out on major opportunities to improve your company. Here are 3 ways manufacturers can make better use of data to improve their processes.
Set Clear Goals
Manufacturing is all about setting goals for your machinery and manpower in order to produce the greatest quantity of good quality products as efficiently and quickly as possible. How clear are your goals? Are they passive and driven only by orders or are they based on data that allows your company to work in a way that is scalable and customizable when it needs to be? Some manufacturers struggle with these questions, especially when times get tough. The ones who set the clearest, smartest goals will be the ones that prosper.
Using data and basic analytics allows you to see the whole picture and be proactive about manufacturing goals. Using machine-level data you can learn incredibly important points such as when and how often you are producing different products, how long it takes, and how much money goes into producing each item. You can also get data on tiny seemingly insignificant information that will show you the times and conditions that generate the most profitable outcomes. When you know these data points, you can work to set goals that recreate the most profitable outcomes as much as possible to maximize your manufacturing efficiency.
Data provided by IoT devices in the manufacturing process can also help companies better understand cycle time and how it improves with more data and updated procedures. Cycle time measures the span of time from when an order is placed until it gets into a customer’s hand. With solid data to help you improve cycle time, you can start making clearer goals on customer timelines which will lead to improved customer relations and feedback.
Have Well-Defined Procedures
With clearly established data-driven goals, more data is used to help companies meet and exceed those goals. Manufacturers can do this in several different ways. As more data about their processes is gained, one of the best ways to achieve goals is to speed up production. When you do that, however, more errors can occur. Using big data companies can determine methods for going faster but with fewer errors.
To accomplish this seemingly impossible task, you must collect and analyze all the data at hand. Using error-rate data you can see who and what in the process is linked to the most errors and start creating a mix of products and workers that leads to the smallest number of errors. This will save money on unusable goods and while speeding up the process of hitting goals. It can also help to create employee incentive and training programs that will lead to a faster and less error-filled process.
Another way big data analytics generated during the manufacturing process by IoT devices can help companies adapt their processes to the modern environment, is by increasing their ability for customization. In 2020, manufacturing customization is more desirable for clients than ever before and data is the key to offering more of this. To start, knowing data about all of your manufacturing processes allows you to manufacture goods in the most efficient way possible. When you have a client looking for customization, you will quickly be able to make a data-based decision on whether or not you are able to do what is requested and how it will affect your bottom line.
Track Data Comprehensively
The manufacturing process is not merely about using data drawn from the machines, people, and products you make. Some data from all around you can be mined for better outcomes. In addition to acquiring and processing data from the tangible materials around you, you can also use environmental data to create a better manufacturing process and hit your goals. In some manufacturing industries – ones that make very precise and sensitive products – this data is a “must-have”.
Using a cloud-based monitoring system is one way to maintain widespread data visibility in complex systems. For manufacturers in such fields as the aerospace industry, where parts need to be produced and stored in precise environmental conditions, being able to collect precise environmental data about things like temperature, humidity, and pressure is vital. Dickson is an example of a company that offers data loggers and management software that can be implemented in this manner.
Using these types of data loggers allows the aerospace industry to maintain optimal conditions for making the products they produce; that helps them safely deal with volatile materials. Since they produce products using all types of electronics, metals, plastics, synthetic compounds, and other sensitive materials, precise conditions must be maintained. How they maintain these conditions varies greatly between facilities of different sizes, setups, and located in different climates, which is why comprehensive data tracking is so important for each facility that creates aerospace products.
Conclusion
These are just a few of the ways manufacturers can make better use of data. Big data is the new frontier of manufacturing and the companies that use it best will see quicker, larger, and longer-lasting improvements to their processes and outcomes than companies who don’t. Integrating IoT devices into the manufacturing process is the best way to start capturing and utilizing this data today.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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