Business
Coronavirus: IT Companies Counter the Pandemic with Remote Development

The World Health Organization (WHO) has declared the outbreak of the coronavirus a pandemic. Despite a positive trend in fighting the viral threat in China, it has now spread throughout the whole world. Stock markets and world economies react to infectious cases reported in different countries.
Quarantine or home office?
Today, the virus is spreading all over the world. In mid-March 2020, the number of confirmed cases of the novel coronavirus reached over 150,000. Numerous economic problems affecting all spheres of business have been revealed amid the global threat. These problems are directly related to the distribution of human resources. An effective way to combat the virus is to minimize the possibility of its extension. This means isolating people, cancelling mass events, closing cinemas and factories, and recommending against public transport and communal office work. Creating conditions for remote work is the only right decision for the commercial sector in this situation to overcome the crisis caused by such pandemic.
Artezio CEO Pavel Adylin believes that transition to remote work is a modern trend, and not just a response to COVID-19. He believes it could make people consider a new model of work.
“IT companies nearly always use practices of remote software development. Due to high competition in the labor market, it became a difficult struggle for qualified employees in a particular city or country to find work in their area. The industry now, for the most part, employs people remotely, regardless of their location. It erases a competition problem and at the same time speeds up building a team because it is easier to search for specialists in several cities or countries simultaneously, rather than in one place,” says Pavel Adylin.
Anna Znamenskaya, Chief Growth Officer at Rakuten Viber notes that over the years it has been discussed that a lot of companies are gradually refusing traditional office work.
“And it has nothing to do with situational reasons. Remote working has its benefits: employers can save on renting office space, providing employees with lunches, etc. At the same time, employees don’t waste their time on the daily commute or breaks with co-workers. The world IT giants like Apple and Google realized it long ago, and we should note that both these corporations are doing quite well. So why can’t others work in the same way? The most important thing is to identify employees who are able to perform their professional duties away from leadership. This is the task of the HR Department and a question of time – if an employee is able to prove they are an efficient worker regardless of environment. If this is found to be true, there is almost no difference from working in an office,” she says.
Artezio HR Director Iryna Dyachenko believes that IT companies have been implementing remote working practices for quite a long time. The coronavirus has just made the convenience of this method obvious.
“The practice of working from home to some extent exists in companies without the raging virus, which doesn’t stop their operations. Therefore, in a situation when there is a high risk of deterioration of the epidemiological environment, it makes sense to allow the maximum amount of people to work from home. It prevents people from using public transport where the risk to catch the virus is much higher than in the office. In most IT companies, the required infrastructure naturally allows for remote work. The most important thing is that employees should have well-equipped working places that won’t reduce their labor performance. In my opinion, it depends on the person, whether they will be able to self-organize. Some people introduce a kind of home ritual – when you put on green sneakers, then you are at work. After you take them off at 7pm, that means you are at home. In some situations, work may be disturbed by kids or family members, then, of course, the working efficiency will decrease. An ideal situation is when a person can organize a working process in a separate room where no one will distract them from work, but not work in the kitchen having tea with the family,” says Iryna Dyachenko.
IT companies – work with no risk for health
The coronavirus pandemic has shown that IT companies respond faster to situations that threaten employee health. While other companies may find it difficult to allow their employees to work from home, the IT sector has been ready for the quarantine a long time ago. For a significant amount of time, companies have had the implementation of tools for distant access to working resources. Today the demand for cloud solutions and remote work services is predicted to increase.
In the case of a pandemic, an even larger number of people will have to stay at home and work remotely. For this reason, there will most likely be an upsurge in company demand for organizing remote working places for employees.
“For companies that have the infrastructure for remote work, it won’t be difficult to shift at least a part of their employees to work from home. If a company is able to provide remote access to corporate e-mails, shareable resources, document management, such a decision won’t lead to large costs. In tech companies, the trend for remote work has existed for a long time, the mechanisms for effectively providing such work have been developed and successfully applied. The efficiency of the work itself mostly depends on employees, their responsibilities, ability to adjust to working processes at home and avoid distraction,” says Maxim Burtikov, Director at RIPE NCC.
It turns out that IT companies today could contribute to disease prevention, believes Artezio CEO Pavel Adylin.
“Remote software development is at the core of our business. For this reason, we talk about distance work not just in relation to measures for providing the quarantine that in many countries has not been enforced yet. Yes, IT companies are in a favorable position and are able to quickly move working processes beyond local offices. When we decided to allow the majority of our employees to work remotely, we were confident that the work on projects would continue with no loss in quality. We apply a wide range of tools, available to other companies as well, to maintain the working efficiency on the required level. Among them, remote testing equipment, distributed knowledge bases, audio and video communication means, task management and control systems. For us, a possibility for remote work is not a drastic measure during the epidemic, but a tool that is applied daily. Today there are 7 development offices in the company distributed in different cities of Eastern Europe. Project teams can be formed with specialists who are based several thousands of kilometers from each other, and it doesn’t affect working efficiency in any way.”
What to do next?
Experts say that the right decision would not be to react to a situation, but to foresee it and adapt to changing conditions.
“If you want to be ahead of your competitors, then use this advantage – an opportunity to work remotely. Of course, you will have to adjust your business processes, but as a result, everyone will win. There is not a one-size-fits-all solution, you will need to think of what works for you best and make reasonable decisions, not just copy someone else’s experience,” notes RIPE NCC top manager.
Does it make sense today to transfer employees to distance work in advance during the current spread of the coronavirus? Will it help in fighting against the pandemic?
Different countries have their own epidemiological situations, and it is hard to give a universal response to this question. The attention should not be to shifting employees to work from home, but to preventing the spread of the disease. It is possible to introduce a company practice of examining employees to identify people with symptoms of a respiratory infection and let them go home timely, allowing working from home.
However, many business owners have concerns for employee health without such checkups and have moved working processes online instead of requiring in-office work.
Generally speaking, it is not difficult to organize remote work for employees of a small company. With the right IT solutions, this type of work could flourish. The main question is how to maintain work efficiency? It’s necessary to take into account requirements for easy communication, security, availability of collaboration services and system stability tools.
Yulia Medvedeva, Emigrantista Founder, lives in Italy, a country that is no stranger to the devastating effects of the coronavirus. She works remotely for the IT company and sees that distance work is a good thing today, despite its potential scare.
“I live in Italy and work for the company remotely. I think that distance work is our common future that hasn’t come yet just because people can’t work remotely and are afraid of it. We lack skilled managers who would be able to set up a remote team, we don’t know how to build processes and communication. The coronavirus quarantine is a great opportunity to practice.
In Italy, since the beginning of March, many offices have moved their staff to “smart working” mode: they’ve provided them with work computers and are allowing work from home. It was a tough decision for many top managers. Moreover, many of them still have not been able to make this decision, and their employees continue to work in offices. There haven’t been any complaints among those who took this precautionary step—productivity has remained steady. I have strong hopes that after the end of the quarantine in Italy, a new virus will spread – the virus of remote work. After several weeks working in such a way, employees and managers will find it difficult to get back into office mode, and it will be even more difficult to forget the advantages remote work offers,” she adds.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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