Business
Craig Steven O’Dear, The Story of an Athlete Becoming a High Profile Lawyer
Being a lawyer is difficult. It is a huge responsibility since their arguments can determine the fate of large amounts of money, and who goes to jail or goes free. It requires dedication, hard work, and endless hours. Few have achieved the highest ranks of the profession, but Craig Steven O’Dear is among those few who have done so.
An American lawyer, Craig Steven O’Dear, is a corporate litigator and legal advisor who has managed to establish himself as one of the finest corporate trial lawyers in the country. Due to his passion and hard work, he has been consistently recognized for his efforts in The Best Lawyers in America, Chambers USA, Missouri & Kansas Super Lawyers since 2006.
STORY OF AN ATHLETE
Born on June 26, 1957, in Northeast Missouri, Craig S. O’Dear is the son of H.C. O’Dear and Martha Lou O’Dear. His father was a farmer while his mother was a school teacher. He spent his childhood on a hog farm south of Lewistown, where he completed his high school education.
Craig was an accomplished athlete in high school. He was a prominent basketball player and track athlete and played quarterback on the first-ever Highland High School football team. His parents were very proud and kept records of his athletic years. His father drove him to play basketball with the Quincy Herald-Whig publisher’s kids on a YMCA team, beginning in the fourth grade, every Saturday.
When Craig was a student, the school only offered a basketball program, and there was no football program. Craig’s father was a member of the school board. He, along with other local leaders, decided to start a football program. Coach Pat Wozniak was hired as the first football coach.
Coach Wozniak formed the first football team of the school comprising the school’s star basketball players and farm boys who had never played organized sports. Wozniak led the team to a 9-0 record in their first year, acknowledging the efforts of the young and confident athlete, Craig O’Dear. The coach said, “Without the quarterback, that wouldn’t have been possible to have that record. That was a big, strong, smart kid.” He graduated from Highland High School in Ewing, Missouri.
Craig’s success in football, basketball, and track in high school landed him a football scholarship at the Missouri University of Science and Technology. O’Dear played football and ran track at the university while pursuing an engineering education. He graduated with an engineering degree in 1979.
Apart from having a stellar background in sports, his father paid for Craig’s flight lessons, and also encouraged him to learn to fly. As of today, Craig has been a private pilot for 30 years!
STORY OF A HIGH PROFILE LAWYER
Upon realizing that he had a keen interest in law, he skipped continuing the engineering field and attended Vanderbilt University Law School on scholarship. In 1982, he graduated with a law degree.
The same year he graduated, Craig went to Stinson Mag & Fizzell. He was recruited by David Everson, who praised Craig’s confidence. In a year, Craig was given the opportunity of defending Hallmark Cards Inc. and other defendants in the Hyatt Skywalk Collapse. Craig had to defend his clients against a $1.5 million claim of post-traumatic stress disorder from the opposing party. The trial gave Craig’s career the boost it needed, and he had successfully started paving his way to a thriving career.
1988 brought Craig to a law firm headquartered in St. Louis, Missouri, Bryan Cave Leighton Paisner, where he became a partner in 1990. Craig supported the non-profit organization that exonerates wrongfully convicted people, the Midwest Innocence Project, where he has been serving on the advisory board.
Mr. O’Dear’s accomplishments have been recognized in many publications. He was recognized by the Kansas City Business Journal as “Best of the Bar” in business and product liability litigation multiple times. He was also featured in the ‘Best Lawyers in America,’ Chambers USA, Missouri & Kansas Super Lawyer numerous times since 2006. Benchmark Litigation, named Craig, a ‘Missouri Litigation Star’ and the Lawdragon magazine named O’Dear, one of the Top 500 Leading Litigators in America in 2006.
In January 2018, Craig ran for Senate against Democrat incumbent Senator Claire McCaskill. He stood in the elections as an independent candidate, and a part of a Denver-based national movement of independents called Unite America and refused to caucus with either party if he would be elected. Even though O’Dear lost the election, he gained recognition by various notable personalities as an American politician because of his determination.
Today, Craig S. O’Dear lives with his family, his wife, Stephanie, in Kansas City. They have three children, daughter Sydney, and sons Cullen and Cormac.
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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