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Raring to be one of the most sought-after business personalities of the US in the cannabis industry is Eddie Daniel Mora

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His persistence and strong will made him rise above the many challenges he faced along the way and emerged as an inspiring entrepreneur.

If we notice around us very carefully, one thing that has increasingly caught everyone’s attention is the growing presence of youngsters who are setting foot into various industries in the world of business. The onset of this trend has proven to be of great value for many businesses as newer ideas and concepts have risen and a new wave of innovativeness surrounds these companies. The cannabis industry is amongst those businesses, especially in the US that has seen a continuous surge in its growth from the past few years, paving the way for many youngsters to enter the same and show their magic as innovators and entrepreneurs. Eddie Daniel Mora from Mexico is amongst those young gems who have helped take the cannabis industry touch the skies.

Mora came from humble family backgrounds and belonged to a Mexican immigrant family. His childhood was filled many struggles but his quest to do something bigger and better in life started from all these experiences of his, which motivated him to become an entrepreneur who could change his family’s position in society for the better. He always felt an inclination towards the world of cannabis also because of the ever-growing demand of the same since the beginning in America. This upped his confidence to enter the industry and offer something distinctive with his cannabis business.

Some of the few countries in the world that has the maximum number of cultivators and creators of cannabis is America. It has given birth to the most incredible cannabis companies that have made people crave for more and have also made them understand how medicinal or recreational the industry can get, giving people a different high and happiness. However, like any other industry working, cannabis industry also has a few cons, making the process of getting the license for entrepreneurs challenging because of the highly competitive industry.

Less has been spoken about these struggles of a new entrepreneur, but people who are determined enough to reach their goals choosing one way or the other, ultimately do taste success. Mora faced the same struggles with attaining a license for his cannabis business, but his passion into the entrepreneurial world and his unwavering attitude to stay committed to his goals, made him gain the license after struggling in the industry for six long years.

Having no rich family backgrounds, no backups, no inheritance, and still going on to become a businessman in the saturated industry of cannabis in the US is something only a few can achieve. Mora oozes high levels of tenacity and adaptability that has helped him sustain the same without losing hope and coming up with a unique cannabis brand that can satiate all across the US.

This young Mexican entrepreneur is leaving no stone unturned to excel as a cannabis entrepreneur and in ways more than one; he is also motivating many others to take the first step towards making their dreams a reality.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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