Business

Reeve Yew’s Early Struggles and His Road to Success

Published

5 years ago

August 26, 2020

How many times have you tried building sales funnels without getting the results you want? It can be frustrating when you keep on trying yet have nothing to show for it. Reeve Yew went through the exact same thing. It might not look like it, but there was a point when Reeve knew nothing about sales funnels. He was just another guy who wanted to make a full-time income online. Today, he’s running a sales funnel design and strategy company that works with clients all over the globe.

Humble Beginnings

Reeve Yew hails from Malaysia. He was fortunate for having the opportunity to study abroad, deciding to take up Business Management in King’s College London. During this time, Reeve already has a bit of experience in online marketing. As a 15-year-old, he had his first attempt at dropshipping, generating $2,500 a month by reselling products imported from China.

Despite his early success, however, Reeve found himself with little money for most of his years in university. He and his family struggled to pay for his education, and Reeve knew he had to find a solution before things turned from bad to worse. Reeve was so broke that he had to eat expired food for an entire year just to survive.

Stomach aches were a normal part of his life. But Reeve refused to give up. A believer of working smart to achieve one’s goals, Reeve continued learning as much as he could about digital marketing because he had always wanted to be a successful entrepreneur. He also studied web development in his spare time. His skills landed him an Apple sponsorship. He also created a smart AI GPS app at 21 years old, earning him a featured article on several newspapers.

Turning Things Around

Reeve always believed in his abilities, but he still struggled to find a way to support himself financially. Always an action-taker, Reeve went on to seek for clients whom he knew would benefit from his unique set of digital marketing and funnel building expertise.

It was at this point that he created 7 websites which made a total of $27,000 within 3 months. Finally, all his hard work paid off. Reeve knew he had started something special, and there was no turning back.

Building His Own Company

In 2018, Reeve co-founded Funnel Duo Media with his brother, Jackson Yew. It’s fascinating how Reeve was able to get to where he’s at today despite going through a lot of difficulties in his college years. If there was anything he learned, it was the importance of refusing to give up no matter what life throws at you.

His experience in building websites both for himself and his international clients allowed him to master the art of building effective sales funnels. Today, his company works with businesses and helps them create customized sales funnels based on their unique needs. Reeve’s uncanny ability to understand the needs of customers from different industries enables him to deliver conversion-focused results.

Reeve still looks back at his struggles in the past from time to time, remembering all the lessons he learned along the way. He has now fulfilled his lifelong dream, but he’s still as passionate and hungry as ever.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.