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Daniel Stafford and Robby Switzer: Meet the Entrepreneurs Who Help Small Ecommerce Businesses Make Big Money

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Daniel Stafford and Robby Switzer aren’t your typical e-commerce entrepreneurs. Before 2015, they were fishermen who worked off the coast of their Alaskan home. Since fishing is a seasonal enterprise, both men spent the off-seasons working construction to make ends meet. But life was about to change for the two men, who met on a fishing vessel in 2010.

In 2014, Stafford was the proud new owner of a $300,000 fishing vessel, bought with the dream of entrepreneurship.

“This active, adventurous lifestyle suited us for a long time because we were able to thrive by outworking the competition, which, looking back, was a sign of things to come,” Stafford said. “We’d sometimes skip sleep so we could squeeze in a few more hours of work – even up to 20 hours a day.”

Unfortunately, about three months later, his boat capsized. With the boat being underinsured and losing upwards of $100 thousand dollars, Stafford needed a new plan, and combined forces with Switzer.

Together, two men spent time evaluating their work lives and came up with the same answer: They were unwilling to leave their families for months at a time to continue to pursue a fishing enterprise. With their decisions made, the men decided to work together to create what would eventually become Shopanova.

Building a Successful Enterprise

It took a few missteps for Stafford and Switzer to find their footing as entrepreneurs. They started their business venture by making marketing videos and marketing assets for clients. Still, cold-calling only got them so far, and they were working too hard to be barely breaking even.

Joined by Patrick Schilling, a former member of Stafford’s crew, the men regrouped to form Shopanova. Their new venture was built on the discoveries they made about the power of Facebook advertising. Once they learned the platform’s nuances, they were ready to help others harness the power of advertising for their e-commerce businesses.

“Now, we’ve created our own processes and effective sales funnels to fully leverage the power of advertising online for our clients,” Switzer said. “We are helping everyone make more money than ever, including our growing Shopanova family.”

Prioritizing the Client

Stafford and Switzer built Shopanova around the idea that the client’s vision is of the utmost importance.

“We are always going to prioritize the client’s unique niche and their needs, above all else,” Switzer said, “The customizable plan we put together is specifically tailored to all of these things. That’s what sets us apart.”

With those values, Shopanova has helped over 100 e-commerce stores scale their businesses to new heights of success. How? The duo’s Brand Velocity Framework leverages all of the latest social media platforms, email and SMS marketing, and micro-influencers to help curate a fully customized plan to scale their client’s businesses and increase their ROI on their marketing initiatives. They also offer creative services such as video production and product photography to further enhance their client’s online presence.

The team at Shopanova focuses on a select list of vetted clients. In fact, they vet every client with a three-stage process, making sure they are ready to undertake Shopanova’s 100 percent turnkey operation. Although they receive over 500 applications a month, they only accept 3-5 percent as clients.

“We are pretty selective about our client base because we want to make sure every single client gets the revenue they deserve,” added Switzer.

When a client signs up for Shopanova’s services, Stafford and Switzer’s team goes through an in-depth audit of their online presence and eCommerce systems. Once their evaluation is complete, they can recommend a plan for business growth that is based on the client’s specific needs within their niche areas.

In the end, Stafford and Switzer care about the success of their clients, as much as the realization of their own dreams.

“Every time we hear an amazing success story from a client, we’re thrilled,” Switzer said. “We’ve seen our clients expand by leaps and bounds, and we’re thrilled by those results. That makes all of this worth it.”

“We want to be the kind of brand that creates an impact,” Stafford added. “We don’t want to be recognized just to be recognized. We want to be recognized because of the kind of value we create.”

About Shopanova

Shopanova is a modern growth media buying agency for eCommerce shops. They have been able to grow their clients’ monthly revenues from 5-figures all the way to 7-figures and beyond. Shopanova has been featured in Yahoo! Finance, Bloomberg Business, NBC and more. For more information on how to build a generational online brand and scale your business to millions, please visit https://shopanova.com.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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