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Daniel Stafford and Robby Switzer: Meet the Entrepreneurs Who Help Small Ecommerce Businesses Make Big Money




Daniel Stafford and Robby Switzer aren’t your typical e-commerce entrepreneurs. Before 2015, they were fishermen who worked off the coast of their Alaskan home. Since fishing is a seasonal enterprise, both men spent the off-seasons working construction to make ends meet. But life was about to change for the two men, who met on a fishing vessel in 2010.

In 2014, Stafford was the proud new owner of a $300,000 fishing vessel, bought with the dream of entrepreneurship.

“This active, adventurous lifestyle suited us for a long time because we were able to thrive by outworking the competition, which, looking back, was a sign of things to come,” Stafford said. “We’d sometimes skip sleep so we could squeeze in a few more hours of work – even up to 20 hours a day.”

Unfortunately, about three months later, his boat capsized. With the boat being underinsured and losing upwards of $100 thousand dollars, Stafford needed a new plan, and combined forces with Switzer.

Together, two men spent time evaluating their work lives and came up with the same answer: They were unwilling to leave their families for months at a time to continue to pursue a fishing enterprise. With their decisions made, the men decided to work together to create what would eventually become Shopanova.

Building a Successful Enterprise

It took a few missteps for Stafford and Switzer to find their footing as entrepreneurs. They started their business venture by making marketing videos and marketing assets for clients. Still, cold-calling only got them so far, and they were working too hard to be barely breaking even.

Joined by Patrick Schilling, a former member of Stafford’s crew, the men regrouped to form Shopanova. Their new venture was built on the discoveries they made about the power of Facebook advertising. Once they learned the platform’s nuances, they were ready to help others harness the power of advertising for their e-commerce businesses.

“Now, we’ve created our own processes and effective sales funnels to fully leverage the power of advertising online for our clients,” Switzer said. “We are helping everyone make more money than ever, including our growing Shopanova family.”

Prioritizing the Client

Stafford and Switzer built Shopanova around the idea that the client’s vision is of the utmost importance.

“We are always going to prioritize the client’s unique niche and their needs, above all else,” Switzer said, “The customizable plan we put together is specifically tailored to all of these things. That’s what sets us apart.”

With those values, Shopanova has helped over 100 e-commerce stores scale their businesses to new heights of success. How? The duo’s Brand Velocity Framework leverages all of the latest social media platforms, email and SMS marketing, and micro-influencers to help curate a fully customized plan to scale their client’s businesses and increase their ROI on their marketing initiatives. They also offer creative services such as video production and product photography to further enhance their client’s online presence.

The team at Shopanova focuses on a select list of vetted clients. In fact, they vet every client with a three-stage process, making sure they are ready to undertake Shopanova’s 100 percent turnkey operation. Although they receive over 500 applications a month, they only accept 3-5 percent as clients.

“We are pretty selective about our client base because we want to make sure every single client gets the revenue they deserve,” added Switzer.

When a client signs up for Shopanova’s services, Stafford and Switzer’s team goes through an in-depth audit of their online presence and eCommerce systems. Once their evaluation is complete, they can recommend a plan for business growth that is based on the client’s specific needs within their niche areas.

In the end, Stafford and Switzer care about the success of their clients, as much as the realization of their own dreams.

“Every time we hear an amazing success story from a client, we’re thrilled,” Switzer said. “We’ve seen our clients expand by leaps and bounds, and we’re thrilled by those results. That makes all of this worth it.”

“We want to be the kind of brand that creates an impact,” Stafford added. “We don’t want to be recognized just to be recognized. We want to be recognized because of the kind of value we create.”

About Shopanova

Shopanova is a modern growth media buying agency for eCommerce shops. They have been able to grow their clients’ monthly revenues from 5-figures all the way to 7-figures and beyond. Shopanova has been featured in Yahoo! Finance, Bloomberg Business, NBC and more. For more information on how to build a generational online brand and scale your business to millions, please visit

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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From Contracts to Counsel: Your Essential Guide to Hiring a Probate Attorney in Chicago




Like many people, you’ll come across the term probate after a loved one, such as a parent or spouse, passes away. So, what is probate, and why do you need an attorney for it? As defined in Forbes, probate is a legal process that occurs after death. It entails transferring the assets of the decedent (the person who passed) to beneficiaries named in their last will. 

With that in mind, having a probate lawyer by your side is essential. The last thing you want to do is deal with the legal complexities of settling a loved one’s estate while grieving. A probate lawyer oversees the validation of the deceased’s will and the fair distribution of assets among family members. One challenge lies in finding a top-quality probate lawyer.

In this guide to hiring a probate attorney in Chicago, we’ll discuss the tips to identify the right legal professional for probate proceedings. 

Understand the Responsibilities of a Probate Lawyer

It’s difficult to hire a talented probate lawyer when you don’t know what they do: Start by understanding the roles they play. 

When you work with a Chicago probate lawyer, some tasks they might do include: 

  • Act as an estate executor or administrator 
  • Collect proceeds from the life insurance policies of the deceased
  • Identify and secure the decedent’s assets
  • Get an appraisal for the deceased’s estate
  • Pay debts and resolve estate tax issues
  • Prepare and file documents required in probate court
  • Transfer assets to rightful heirs
  • Represent you in litigation proceedings if someone challenges or contests the will

A probate lawyer could also help you and your family navigate state inheritance laws if a loved one dies without a valid will. That way, you can avoid unnecessary taxes or other ramifications of not creating a will, such as losing ownership rights of the deceased’s business or financial support.

Search for Lawyers Online and Offline

You’re probably thinking, where do I find the best lawyer to hire? You could seek referrals from friends or colleagues. Friends who worked with probate attorneys before might provide important details, such as how the lawyers communicate and handle the probate process. 

Alternatively, do a simple online search using the terms “probate lawyer near me” or “probate attorney in Chicago.” Go through various websites or online directories and write names of lawyers with positive ratings and customer testimonials. Then, contact the potential lawyers to set up free consultations. Note that not all legal professionals offer free consultations, so make sure to ask before setting a time in your calendar. 

Ask the Right Questions

A free consultation provides opportunities to ask questions to better understand if the lawyers in question have the qualifications to handle your probate case. 

Four questions you might ask attorneys during the initial meeting may include:

  1. Do You Have Experience in Probate Law? 

When evaluating lawyers, prioritize experience. An experienced probate lawyer is aware of common pitfalls that can result in the probate petition being postponed or dropped by a judge. To feel more comfortable about an attorney’s expertise, ask them if they’ve handled probate cases similar to yours before. 

For example, let’s say the deceased owned a substantial estate or had complicated assets like royalties and mineral stocks. Working with an attorney with a track record of successfully handling cases like that could save you time and money in the long run.

  1. What Do Other Clients Say About You?

Experience alone doesn’t make a probate lawyer perfect for your case. Look for someone with an outstanding reputation. These reviews likely live on Google next to their business profile or are featured on their website. If you can’t find any endorsements, ask for testimonials written by past clients. 

One point to focus on is what reviewers say about the lawyer’s efficiency and speed. Beyond that, does the lawyer offer expert guidance, conflict mitigation, and proper asset management during probate? 

A probate attorney in Chicago, IL, should be an efficient expert in asset preservation. This can be crucial to helping avoid hefty taxes and excessive debt claims. Additionally, if the lawyer receives positive feedback on conflict mitigation, it suggests they have experience in resolving or mitigating family conflicts that tend to stall the probate process. 

  1. How Long Does Probate Last? 

One way to test a probate lawyer’s knowledge is by asking them, “How long does probate last?” While the numbers vary, probate can last for a few months to over a year in many states, including Chicago. When highlighting factors that affect the duration of probate, your counsel might mention things like estate size, family disputes, debt and taxes, absence of a will, and state laws.

A knowledgeable lawyer can explain clearly why your probate case could last a few months or even years. A lawyer that makes too brazen or hard-set of promises might not be the most honest. 

  1. How Do You Want Us To Communicate? 

There’s no hard rule on how you and your probate attorney communicate. You can talk via text messages, email, video calls, or phone calls. More importantly, check that the attorney communicates in simple language to help you understand your case. 

In fact, one essential of a lawyer’s dos and don’ts to gaining clients’ trust is to avoid making clients feel clueless. If a potential lawyer uses complex legal terms or avoids communicating directly, search for probate services elsewhere.

Conclusion: Finding a Probate Attorney in Chicago

Reviewing the will of a loved one after their death and ensuring fair distribution of their assets often involves complex legal issues. For this reason, consider hiring an attorney who specializes in probate law. 

To maximize your chances of finding the right probate lawyer, familiarize yourself with their responsibilities. Next, search online for lawyers within your state or ask for recommendations from people you trust. Then, interview prospects to help ensure they possess experience, a remarkable reputation, communication skills, and knowledge of probate law.

Settling the affairs of a loved one who has passed on can be an overwhelming time. A probate attorney can help lift some of the pressure off your shoulders as you focus on grieving and healing. 

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