RateGain, a Noida based travel tech company, has acquired US-based digital marketing service provider, BCV in Rs. 175 crores. This is the second buyout of RateGain in the US. RateGain will now introduce guest experience cloud platform through digital marketing services. A senior executive of the company told that it will help to increase the direct sale of the company and will improve guest interaction.

In 2015, RateGain had added $50 million in the business from TA Associates. The company offers services to travel and hospitality firms. Bhanu Chopra, CEO of RateGain, founded the company in 2004, and now the company is working with the world’s largest online travel operators including hotel chains, airlines, cruise lines, and car rentals. According to RateGain, the company has been working with 125,000 hotels across 191 countries and completed 30 million bookings till date.

BCV is the second buyout of RateGain in the US after DHISCO in August 2018. Acquisition of both the companies will now help RateGain provide a single platform to service the broader travel industry by enhancing digital marketing skills. The company, however, did not tell about the size of both the deals, but hinted that the amount shared in the second deal was Rs. 175 crores. It has also pointed out that they are set to do one more buyout at the end of this financial year.

Bhanu Chopra Said, “We are currently evaluating 10-15 potential acquisition opportunities in the US and Europe, and will continue to accelerate our M&A roll-up. We are looking for companies in the revenue management and digital marketing and distribution solutions segments within the travel and hospitality segment. The acquisitions could range from $25-75 million.”