RateGain, a Noida based travel tech company, has acquired US-based digital marketing service provider, BCV in Rs. 175 crores. This is the second buyout of RateGain in the US. RateGain will now introduce guest experience cloud platform through digital marketing services. A senior executive of the company told that it will help to increase the direct sale of the company and will improve guest interaction.
In 2015, RateGain had added $50 million in the business from TA Associates. The company offers services to travel and hospitality firms. Bhanu Chopra, CEO of RateGain, founded the company in 2004, and now the company is working with the world’s largest online travel operators including hotel chains, airlines, cruise lines, and car rentals. According to RateGain, the company has been working with 125,000 hotels across 191 countries and completed 30 million bookings till date.
BCV is the second buyout of RateGain in the US after DHISCO in August 2018. Acquisition of both the companies will now help RateGain provide a single platform to service the broader travel industry by enhancing digital marketing skills. The company, however, did not tell about the size of both the deals, but hinted that the amount shared in the second deal was Rs. 175 crores. It has also pointed out that they are set to do one more buyout at the end of this financial year.
Bhanu Chopra Said, “We are currently evaluating 10-15 potential acquisition opportunities in the US and Europe, and will continue to accelerate our M&A roll-up. We are looking for companies in the revenue management and digital marketing and distribution solutions segments within the travel and hospitality segment. The acquisitions could range from $25-75 million.”
Fitness Dating Brand, FITFCK, Expand Into Influencer Management
Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.
Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.
FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”
To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.
The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”
FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”
If you are looking to work with FITFCK MGMT, you can contact the team at firstname.lastname@example.org for more information.
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