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Digital Media Companies Group Nine and Refinery29 are Planning to Merge

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Digital media companies Group Nine and Refinery29 are planning to merge, three close people aware of this news revealed. As most of the digital ad share is going to Google and Facebook, so a lot of venture-funded digital media companies are planning to merge. Such speculations are in new since the last few months. However, there is no clear message from the heads of both the companies namely, Group Nine and Refinery. Even the heads of both the companies said earlier this year that they only believe in the acquisition.

Although a lot of companies are planning to merge, which is not an easy task. Any type of merger involves a lot of challenges which both the merger companies need to tackle. Similar to this, the merger between Group Nine and Refinery doesn’t seem to come in the near future. Both companies need to understand the values of each other before coming together to make their merger successful. However, in the case of these two companies, investors namely, Discovery and Turner have to agree on terms as both of these backed Group Nine and Refinery.

As the two companies belong to different cultures so it is hard to combine and if it happens, then it would be a challenging task. One of the possibilities that experienced media mergers and acquisitions suggests is that both the companies could combine in a stock deal without changing money from one hand to another. However, if this merger happens, the chances for the growth of both companies would increase manifold. There is a huge demand for digital media and hence the  responsibility for digital footprint also resides on the shoulders of both the companies. Reacting to this merger news, both Group Nine and Refinery representative said they have not decided anything about the merger. They said they are discussing the opportunities to merge with their peers.

The nature of the two companies, Group Nine and Refinery29 are the same, as the two make videos for the audience. Out of the two, Group Nine makes more profit, although the industry watchers don’t consider this fact. The relation between the two companies is on the grounds of links between investors. Group Nine CEO Ben Lerer joins the team of Lerer Hippaeu, which has made an investment in Refinery.

Group Nine, which is a product of Nowthis, The Dodo, Thrillist, and Seeker. It got started due to the $100 mn investment of Discovery Communications and post this, discovery continued to invest more money into it. In order to diversify, it is planning to sell its video studio output and branching out to e-commerce. On the other hand, 2005 founded company, Refinery is a women’s lifestyle publisher. Refinery gets its revenue from advertising and organizing other events. The company is planning to increase its profitability by expanding its live events and selling high-quality video for streaming services globally.

The companies are talking about a merger because these venture-backed digital media are not getting enough money out of their business and hence their profitability is not very high. One way to get profit is to get cheap distribution on Facebook. But Facebook has refused to allow free distribution and the major part of advertising is going into the hands of Facebook and Google. Hence, companies are only left with the option of mergers so that they could remove redundant staff to increase their profitability.

Jenny is one of the oldest contributors of Bigtime Daily with a unique perspective of the world events. She aims to empower the readers with delivery of apt factual analysis of various news pieces from around the World.

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Business

Robert DeFalco Realty Leads the Way with Strategic Expansion and Philanthropy

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Robert DeFalco, the visionary founder and Owner/Operator of Robert DeFalco Realty, cemented his reputation as a huge force in the real estate industry. His firm, recognized as the #1 real estate company in Staten Island, embarked on a significant expansion this year, solidifying its status as a comprehensive hub for real estate services in New York and New Jersey.

Strategic Growth and New Partnerships

This growth involves not only a physical expansion, but also a strategic partnership with Think Mortgage, a prominent mortgage firm with a strong presence in Brooklyn and Staten Island. The collaboration aligns perfectly with DeFalco’s vision of providing seamless and integrated real estate transactions.

“We are creating a holistic experience,” stated DeFalco.

By partnering with Think Mortgage, Robert DeFalco Realty ensures clients can find their ideal home and secure the best possible mortgage rates, simplifying the process into a smooth journey from start to finish — all in one building.

Comprehensive Services Under One Roof

The firm moved to a new location in Brooklyn, occupying an entire corner block to house its operations. The expansion ensures that clients can access all necessary services under one roof, including real estate and mortgage services, in-house title services, legal expertise, and more. The move underscores DeFalco’s commitment to providing unparalleled convenience for clients.

“We are creating a synergy where all real estate needs are met promptly and professionally, right here,” added DeFalco.

A Legacy of Philanthropy

Beyond his professional achievements, DeFalco is renowned for his philanthropic efforts. He believes in the responsibility of businesses to give back to their communities. Under his leadership, Robert DeFalco Realty is a leading sponsor for the Making Strides Against Breast Cancer walk, raising substantial funds annually.

In 2019, the Emergency Children’s Help Organization honored DeFalco for his significant contributions, recognizing him with the Man of the Year Award. His dedication to philanthropy also earned him the Service and Dedication Award from the Juvenile Diabetes Research Foundation in 2022.

Community Engagement and Support

Robert DeFalco Realty’s commitment to philanthropy extends to various community events and local charities. The firm supports a wide range of organizations, including the American Cancer Society, City Harvest, Monmouth University, St. Peters High School, and many more. Their efforts make a substantial positive impact, with total donations surpassing $1,000,000.

Most recently, DeFalco attended and sponsored the ECHO Foundation, GRACE Foundation, and Tunnel to Towers events in various capacities.

Looking Forward

With its recent expansion and continued commitment to comprehensive real estate services, Robert DeFalco Realty reaffirms its position as the premier one-stop real estate shop in the northeastern region. The firm continues to uphold its foundational philosophy of treating people well, a mantra that has guided its operations since its inception in 1987 and continues to inspire its growth and innovation today.

About Robert DeFalco

Robert DeFalco Realty was founded in 1987 by Robert DeFalco, a real estate Broker/Owner who wanted to help families achieve their dream of homeownership. Through the philosophy ‘Treat People Well,’ Robert DeFalco has grown into a successful real estate agency led by a professional team of highly motivated real estate associates with experience in residential, commercial, and new real estate development. For more information, please visit https://www.defalcorealty.com/ 

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