Lifestyle
Director Tayyofficial Shares 5 Things That Make Or Break A Music Video

Hailing from Philadelphia, Pennsylvania, Tayyofficial always had a knack for creating art that really captures your attention. Ever since he was young, the 22-year-old video director would often get lost in between colors and shapes and combine them to create masterful pieces of art. As he continues to leave remarkable traces of his prowess, the director continues to leave an impact on his hometown and the music industry through his unforgettable music videos and work with other artists.
In our latest interview, Tayyofficial gave us five things that can both break or make a difference in shooting an appealing music video. See his tips and advice below:
- Lighting
Lighting is important when making a music video because great lighting will catch the eye of the viewers more than bad lighting. Without good lighting it can make the viewer uninterested. It can also be harder to color grade because if it’s too dark and try to make it brighter that can kill your clip and cause a lot of noise in the video which isn’t appealing unless that’s what you’re going for.
It can make a scene by giving the audience a dramatic feel or a more interesting feel if you want to add like some color. It can break a scene if the lighting doesn’t add up to the story you are really trying to tell.
- Background
The way I go about choosing my background is by analyzing the song and seeing what kind of vibe it gives me and I try to match that vibe the best I can. For example if it’s like a hood/trap vibe I’ll use streets corners or trap houses to match that vibe. I don’t typically have anything I look for specifically besides something that would make sense on what I’m trying to create.
- Props
Yes, I use props and think every director should. They enhance videos a lot because the Audience don’t want to just see the rapper, they want to see some of the things he’s/she’s talking about, and see other things that’s entertaining besides the rapper.
- Color Scheme
A color scheme is important because you have to have something to catch the audience’s eye when the color is terrible it can be distracting to those who are watching.
- Artists
Do’s: Step out of your comfort zone. Some things you might never did before could really bring a visual to life.
Don’ts: Be too High/Drunk on the day of the shoot. You’ll be wasting your and my time because we might don’t shoot or not use a lot of the footage because of your appearance and nobody wants that.
Follow Tayyofficial (@tayyoffiical) on Instagram: https://www.instagram.com/tayyofficial_/?hl=en
Lifestyle
Derik Fay: The Strategist Who Built Empires Where Others Saw Limits

In the ever-changing landscape of entrepreneurship, few names carry the weight of strategic precision like Derik Fay. Behind the scenes of some of the most dynamic, growth-driven companies in America, Fay has become a master at the art of scaling businesses without sacrificing soul.
What makes his journey all the more compelling isn’t just what he’s done — it’s how quietly and deliberately he’s done it. Born in Westerly, Rhode Island, on a cold November day in 1978, Fay didn’t come from connections or capital. He came from resilience. Raised in modest circumstances, he developed a mindset early on that would come to define his success: if a door doesn’t open, build the damn frame yourself.
At 6’1″, Fay’s physical presence is matched only by the magnitude of his vision. Over the past two decades, he’s grown from a solo operator into a force that touches nearly every major sector in American business. He is best known as the founder of 3F Management, a multi-sector venture and private equity firm that acts less like a bank and more like a command center — diagnosing broken business structures, overhauling teams, and rebuilding revenue engines from the inside out.
But 3F is only the beginning. Fay holds active leadership or board roles across a broad range of ventures, including Around the Clock Fitness, SalonPlex, Results Roofing, BIGG Pharma, Tycoon Payments, Eratyc Entertainment, FayMs Films, and even the combat sports disruptor Bare Knuckle Fighting Championships (BKFC). Each of these businesses reflects a different side of his philosophy: high-functioning systems, vertical integration, and zero tolerance for mediocrity.
And while his public persona is often understated, the reach is massive. His online presence alone has generated billions of views, with over 1.4 million followers engaging with his strategic insights, mentorship content, and thought leadership across platforms. He’s not an influencer — he’s an executor with influence.
Yet behind the numbers and headlines is a family man. Since 2021, Fay has shared his life with his partner, Shandra Phillips, whose presence he often credits as grounding his often chaotic, deal-driven world. Together, they raise two daughters, Sophia Elena Fay and Isabella Roslyn Fay — the true north to his professional compass.
Despite his vast portfolio, Fay is not driven by applause. He’s driven by the ripple effect. Every deal, every venture, every mentorship session carries the same intention: to leave people, companies, and communities better than he found them.
He’s also begun exploring a new frontier — film and entertainment. Through FayMs Films and strategic partnerships with entertainment studios, Fay is merging business with storytelling, stepping occasionally into the spotlight as an actor and executive producer. It’s a logical evolution for a man who’s spent his life crafting narratives — only now, some of them play out on screen.
And while many entrepreneurs spend their careers chasing validation, Fay has been repeatedly recognized in major outlets like Forbes, Yahoo Finance, and Maxim, not for buzz but for results. He’s been cited alongside legacy names in global business and continues to operate with the same laser-focus that got him through his first startup, his first failure, and his first million-dollar win.
In a time when founders obsess over being seen, Derik Fay has built something far rarer — he’s become essential. Not just to his companies, but to the evolving definition of what modern leadership looks like: measured, disciplined, people-first, and unapologetically ambitious.
He doesn’t just build businesses.
He builds systems that build people.
Derikfay.com
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