Business
Discussing Business, Life, and Everything in Between with Danny Tran

We had the opportunity recently to sit down with young millionaire Danny Tran and he shared valuable insights entrepreneurs can learn from. Danny is the man behind Highstoke Media, a company that scaled past 7-figures in just 18 months. In this interview, he tells us about his journey and vision.
Can you tell us something about your company Highstoke Media and how you got here?
I came up with the idea for Highstoke Media at the lowest point in my life. At that moment, I had just about 14$ with me. From day one, I had sincere faith in the company and gave it my all to make it bigger and better than anything I’ve done in my life.
The idea behind Highstoke Media is simple, we help people. We help companies grow with us. Many companies have benefited from our help and we’ve helped them grow to a six-figure level. We’ve helped aspiring entrepreneurs to reach their business goals and every day, we help as many people as we can.
Was it difficult to create a company that grew past 7-figures in just 18 months?
To be honest, anything worthwhile in life is going to be difficult. Highstoke Media was created for struggling businesses and entrepreneurs but at the same time, we faced significant challenges in our own journey to the top. I believe, what is important is to remember why we wanted to do this. Even when things were tough, we didn’t give up. We always kept in mind our mission to maximize impact in the modern world of digital marketing and paid advertising. So in moments like when we’ve lost all of clients and faced severe competition, remembering our “why’s” always pushed us through.
Even when we did start doing well, we always kept trying to find a better winning formula. If you stop after finding the key, your growth stagnates. The business and industry are always evolving and you have to evolve with it.
Do you have any advice for the people trying to follow your footsteps?
As a young entrepreneur, you are bound to make many mistakes. One of them is being focused on too many things or on the wrong things. Shiny object syndrome is a real thing and can lead to the demise of your business. In addition to that, too many people try to sell products and not solutions. Your key to succeed in the market is to solve an actual problem and not just push out a product you think that will sell.
Also, with so many things prone to go wrong at any given time, you have to be patient. So many people dive into entrepreneurship or the world of business thinking it’s a get rich quick opportunity. Remember that all great things take time and for us, we didn’t finally reap the rewards of all of our efforts until after almost two years.
Is there anything that one should avoid doing with their ventures?
The number one thing is remaining stagnant. In the world of digital marketing and entrepreneurship, the industry is changing daily. Strategies and tactics that worked a few months ago will not last forever. Simply put, if your business stops innovating, it will stop growing and eventually decline.
The second is to be a copycat entrepreneur. I’m a huge advocate for taking frameworks and improving on existing things that work but if you can’t expect to get very far if you model someone’s business to the exact details. With so many new businesses being created daily, it’s crucial that you not only break into the market place by solving a valuable problem, but to also stand out from the millions of other businesses out there.
Being a young millionaire, what goals do you have for the future?
To be honest, it’s crazy to look back at everything we’ve accomplished so far. If you asked me 2 years ago, I wouldn’t have expected to have built a million dollar company from the ground up with $14 to my name. Now with an amazing team around the world, I hope to scale Highstoke Media even further and be a household name in our industry.
In addition to that, we hope to continually grow our impact in the digital space especially with young entrepreneurs. To date, we’ve coached and mentored thousands of aspiring entrepreneurs and hope to build a larger community to maximize the amount of impact we can have in this ever-evolving industry.
What values do you try to instill in your daily life to maintain success?
Achieving success is all about having the right mindset. Introspection is a very important aspect of what makes me myself. Being self-aware helps you think clearly and make better decisions. The key to making better decisions in life is to understand perspective. Everything that happens to you in life can be perceived in a good or a bad way. If you look at things negatively, you will never be able to get out of a stump.
Most importantly, I try to live every day of my life to the fullest. Having a tough background, it is easy to be obsessed with achieving it all but you have to learn to live your life to the fullest and enjoy every moment of it. After all, you only live once.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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