Lifestyle

DJ Stacks shares his secrets for success

Published

4 years ago

July 2, 2020

Breaking into the music industry is no easy task. Just ask Staten Island legend DJ Stacks; he’s been on the scene since the age of 12, when he started making and selling mix-tapes around New York City. Today he’s a resident DJ at celebrity clubs like 1Oak, Tao and Up & Down, has a regular spot on HOT 97’s Radio Mixshow and is a member of the Heavy Hitters, an exclusive DJ organization. We sat down with the rising music star to find out his secrets for success.

Promote yourself

In the music industry, name recognition is everything, which is why DJ Stacks was out every night, distributing his mixtapes to security guards, club managers and anyone who would listen. “Sometimes I’d be outside a club and I would see a celebrity walking in so I would give a mixtape to their management,” he said. “Even on my nights off, I would still go out because I wanted to show people that I was motivated. I was hungry.”

Networking is key

“Over the years, there are a lot of celebrities and people that I’ve built a relationship with just because they kept seeing me at the same club every time they went,” he explains. However, he stresses the importance of being respectful and understanding people’s boundaries. “It’s all about how you approach people, because if you approach people in the wrong way, you’re gonna be remembered in a bad light.”

Choose your circle wisely

The phrase “it’s all about who you know” is a cliche for a reason. “You always want to make sure you’re surrounded by people that motivate you and have the resources and tools to help you make more connections and grow further,” he explains.

Always be available

According to DJ Stacks, he never turned down a gig. “I was always available. If promoters called me I would always say yes, because then it puts the pressure on me to fit it into my schedule,” he says. Promoters will remember your work ethic and are more likely to hire you again.

Show dedication

“I was always on time,” he says. “You have to show how much you want it. You have to be dedicated and you can’t complain. Many who complain will be replaced because there is always somebody else willing to do the same thing better and stronger than you,” he says.

Take risks

When DJ Stacks was first offered an assistant position at HOT 97, it meant giving up his job deejaying at a local restaurant that was his main source of income. Although it was a huge financial risk, it had the potential to open up other doors for him, and it paid off. He’s been at HOT 97 for 10 years now, and on-air for five.

Never Take Anything Personally

According to DJ Stacks, perseverance is key in the music industry. It took him almost five years before he got his foot into celebrity clubs. “There were times they didn’t want to hire me. There were times they didn’t know who I was. There were times that the doorman wouldn’t let me in,” he says. “But I never took it personally. It actually motivated me.”

Lifestyle

Duravo’s Success Story: Engineering the Perfect Suitcase

Published

1 day ago

September 11, 2024

Michelle Langton

Photo credit: Duravo

By: Mae Cornes

When Matt Muhr and Dan Cooper founded Duravo, they started with something other than luggage design. Instead, their journey began unexpectedly: the world of tactical and anti-ballistic gear. This unconventional background led them to discover a self-reinforced composite material used in professional sports equipment, military gear, and automotive components.

Working closely with a German engineering team, Muhr and Cooper developed Flexshell™, a material that combines strength and lightness. “We saw an opportunity to bring advanced materials science to an industry that hadn’t seen significant innovation in decades,” Muhr explained.

A Lightweight Contender in a Heavy-Duty Market

Duravo’s entry into the luggage market came at a time when established brands dominated the landscape. However, the company’s focus on material innovation sets it apart from competitors.

The Duravo International, an expandable carry-on, weighs just 5 pounds, making it significantly lighter than many competitors’ offerings. This weight reduction doesn’t come at the cost of durability or capacity. The suitcase expands from 37 liters to 46 liters, providing travelers with flexibility without exceeding airline size restrictions.

Cooper noted, “Our goal wasn’t just to make another suitcase. We wanted to change how people think about luggage durability and weight fundamentally.”

Rigorous Testing: Proving Durability in the Lab and on the Road

To validate its claims about Flexshell’s durability, Duravo invested heavily in product testing. The company reports subjecting its luggage to weighted tumble tests, extreme drop tests, and thousands of handle yanks.

The company does not publicly share specific test results, but it states that Flexshell provides five times the strength of traditional plastics used in luggage. This claim would represent a significant advancement in luggage materials if independently verified.

Technology Integration: Beyond Basic Storage

Duravo’s products incorporate several tech-friendly features, reflecting the changing needs of modern travelers. The luggage includes built-in USB access for charging devices, a hidden sleeve for tracking devices like AirTags, and compartments designed to protect electronics during travel.

These additions address common pain points for travelers, such as keeping devices charged and preventing lost luggage. However, it’s worth noting that some of these features, such as USB charging ports, are becoming increasingly common in premium luggage offerings.

Market Performance and Customer Reception

Since its launch a year ago, Duravo reports generating over 1,500 customers. While this number suggests steady growth, it’s modest compared to established brands in the luggage industry. The company currently limits its market to the U.S. and Canada, indicating potential for expansion.

The company reports positive customer reviews, a critical factor in the luggage industry, with an online star rating of 5 out of 5. However, independent verification of these ratings and a larger sample size would provide a more comprehensive picture of customer satisfaction.

Challenges and Competition in a Crowded Market

Despite its inventive method, Duravo faces significant challenges. Established brands like Away, Monos, and Tumi command substantial market share and brand recognition in a highly competitive luggage market.

Duravo’s focus on high-end materials and manufacturing in Germany will likely result in higher production costs. This could make it difficult for the company to compete on price with brands that manufacture in regions with lower production costs.

Environmental Considerations and Future Directions

Duravo emphasizes the eco-friendly nature of its products, stating that Flexshell is recyclable. However, specific data on the material’s environmental impact throughout its lifecycle is not readily available. As sustainability becomes increasingly important for consumers, more transparent and detailed environmental information could benefit the company’s market position.

Duravo’s success may hinge on its ability to scale production while maintaining quality, expand its product line, and effectively communicate its value proposition to a broader audience. The luggage industry’s recovery and growth following the COVID-19 pandemic will also play a crucial role in shaping the company’s trajectory.

As Duravo continues developing its brand and product line, its story is an interesting case study in bringing materials innovation to a well-established consumer goods category. The company’s future success will depend on its ability to balance innovation with market demands and effectively compete with more prominent, established brands.