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DM Agency ibs Adopts a New Brand Identity to Enhance its Service Delivery Model

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Digital marketing agency, ibs, has decided to rebrand itself as “Fulcro” in order to bring a new vision as well as to work with an enhanced service delivery model. The company has taken this step by taking into consideration the evolving needs of clients in this digital world. Another reason behind the company’s decision is to keep itself ready for future services by upgrading its business model. After this rebranding decision, ibs has changed its identity from a digital marketing agency to a strategic partner for various brands of today’s digital world.

Sabyasachi Mitter, the founder and MD of Fulcro, said that it is a wise choice to disrupt one’s own business to reinvent it rather than waiting for other entities to do the same with you. Hinting about the clients’ choice of any service, he said that only the service which is best in class in every vertical would survive in the market. With the help of good leadership and high-class service, Fulcro would like to become the master in its field.

Interface Business Solution (ibs), which was founded in 2003, has been doing an excellent job for the last 15 years and providing technology-led digital solutions to its clients all over the globe. With the passage of time, the company started offering digital marketing services along with other digital services such as direct response, online media planning, etc. Due to the huge scope in this field, a large number of people have started enrolling themselves in a digital marketing course, or an SEO course, to build their career in this.

After the decision of the company to rebrand itself, there will be five specialised verticals on which it would focus. The five verticals are Fulcro digital, Fulcro communication, Fulcro technology, Fulcro media, and Fulcro data.

From television to the internet platform, Jonathan switched his journey in digital media with Bigtime Daily. He served as a journalist for popular news channels and currently contributes his experience for Bigtime Daily by writing about the tech domain.

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Maveryx – The best automated software testing tool

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Which software, among the many available solutions, do you know will be the ideal fit for your company? Well then, let’s just dive deep into it. Despite beginning in 2009 as an open-source initiative, Maveryx was created in 2012.

During a meeting in front of the “Castel dell’Ovo” and the “Island of Megaride,” two of Naples’ most emblematic sites, the concept for Maveryx emerged. This is the reason the project was originally going to be called “Megaride.” The test automation tool was named “Maveryx,” derived from the founders’ terms when the first public version was prepared. The business was established with the same name, and its main office is still in front of the Island of Megaride.

The Maveryx automated software testing tool is a powerful, application-independent tool that can test any software. It is based on the Java platform and can test web applications, thick-client applications, and even mobile apps. The Maveryx automated software testing tool is unique because it does not require scripting or coding. This means that it is very user-friendly and can be used by anyone, even those with no coding experience. 

The Maveryx automated software testing tool offers functional UI, regression, data-driven, and codeless testing capabilities for various desktop and Web technologies. Its cutting-edge and intelligent technology examines the UI of the program while it is running, just like a senior tester would. Using Maveryx, you can automate early and reduce the time it takes to market without sacrificing quality.

Advanced functional and regression testing features from Maveryx make it possible for inexperienced and seasoned testers to create reliable automated tests for desktop and web apps. Maveryx enables you to design efficient and effective tests using either a traditional or agile approach, with or without coding. The clever object identification engine of Maveryx is its most significant breakthrough. Their instrument distinguishes itself from every other item on the market thanks to a technology focused on people’s needs.

An engine for machine vision is Maveryx’s key feature. It looks at the user interface throughout test execution and runtime to identify the items to test, even if those objects change between the time the test was written and when it is performed. The essential advantage is the ability to search for items within the Application Under Test (AUT) without specifying a search strategy. Maveryx does not require, Monitoring tools, GUI mapping, object/image archives, tracking systems, spy tools, or recordings. 

It’s like having an experienced, seasoned tester set up and conduct all the tests you need to run on your behalf. The more labor you do for yourself, the quicker you can release software. The NO-CODE functionality is another fundamental component. This functionality allows functional rather than tech users without programming experience to write tests.

So, if you are looking for an automated software testing tool that is powerful yet easy to use, you should check out Maveryx. Maveryx automated software testing tool will save you a lot of time and effort. So why wait? Try out Maveryx today!

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