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East Side Hype x Billionaire Boys Club. Hottest New Streetwear Releases in Utah.

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@kvngliil photographed in BB Large Billionaire Hoodie and BBC Stardust Joggers. COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club
@kvngliil photographed in BB Large Billionaire Hoodie and BBC Stardust Joggers.

COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club

Music, Arts, and Fashion Culture is growing rapidly in Utah… With the top ranked economy in the U.S., many entrepreneurs are bringing outside knowledge and influences into the city to fill in the missing areas.

A new store in downtown Salt Lake City called East Side Hype is doing just that. The store is a one-of-a-kind in its location and has capitalized on a niche of offering designer clothes that cannot be found in Utah stores. Founded by High Fashion Austin, the streetwear and sneaker boutique is 100% up to speed with the trending styles seen in fashion capitols of the world. It is a place where you can in-store shop for the clothing brands that celebrities, music artists, Instagram models, etc. are wearing today.

@pammcarolina photographed in BB Club Stellar Pants and Galaxy SS Tee. COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club

@pammcarolina photographed in BB Club Stellar Pants and Galaxy SS Tee. COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club

The store has been gaining recognition and recently teamed up with the brand Billionaire Boys Club. Dozens of new items released on Saturday, February 13th including the Astro and Stardust Joggers & Hoodies, BB Half Moon Jeans, Creamery SS tees, and more! To get to these items first SHOP ONLINE > VISIT THE WEBSITE or visit the store location at 353 W. 200 S., Suite 101, Salt Lake City, UT.

@zahzay_zds photographed in BB Astronaut Zip-Up Hoodie. COP IT HERE > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-astronaut-zip-up-hoodie

@zahzay_zds photographed in BB Astronaut Zip-Up Hoodie. COP IT HERE > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-astronaut-zip-up-hoodie

BBC makes a great addition to East Side Hype’s already offered brands such as Supreme, Bape, Paper Planes, Essentials and Pink Dolphin. Not only is it fun to shop these designer brands in person; the store’s layout adds much to the shopping experience. The walls are custom painted by professional street artists, and truly give you an out-of-state feeling. The staff goes the extra mile to help you pick out an outfit that you are sure to love. The social atmosphere is great and gives you the sense of having both a stylus and friend.

@cole_sundstrom photographed in BB Half Moon Jeans and BB Astronaut Zip-Up Hoodie.  COP THIS > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-half-moon-jeans

@cole_sundstrom photographed in BB Half Moon Jeans and BB Astronaut Zip-Up Hoodie.  COP THIS > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-half-moon-jeans

East Side Hype is making a wave and playing a large part in Utah’s growing Fashion Culture.

SHOP ONLINE TODAY > http://eastsidehype.com/discount/HBK10?redirect=%2F%3Fafmc%3DHBK10%26utm_campaign%3DHBK10%26utm_source%3Dleaddyno%26utm_medium%3Daffiliate

Follow @eastside_hype on Instagram > https://www.instagram.com/eastside_hype/

Follow @eastside_hype on Instagram > https://www.instagram.com/eastside_hype/

Written by HBK Zachery

Published by Display Entertainment, LLC

http://displayentertainment.com/

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

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Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

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