Lifestyle
East Side Hype x Billionaire Boys Club. Hottest New Streetwear Releases in Utah.
COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club
Music, Arts, and Fashion Culture is growing rapidly in Utah… With the top ranked economy in the U.S., many entrepreneurs are bringing outside knowledge and influences into the city to fill in the missing areas.
A new store in downtown Salt Lake City called East Side Hype is doing just that. The store is a one-of-a-kind in its location and has capitalized on a niche of offering designer clothes that cannot be found in Utah stores. Founded by High Fashion Austin, the streetwear and sneaker boutique is 100% up to speed with the trending styles seen in fashion capitols of the world. It is a place where you can in-store shop for the clothing brands that celebrities, music artists, Instagram models, etc. are wearing today.

@pammcarolina photographed in BB Club Stellar Pants and Galaxy SS Tee. COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club
The store has been gaining recognition and recently teamed up with the brand Billionaire Boys Club. Dozens of new items released on Saturday, February 13th including the Astro and Stardust Joggers & Hoodies, BB Half Moon Jeans, Creamery SS tees, and more! To get to these items first SHOP ONLINE > VISIT THE WEBSITE or visit the store location at 353 W. 200 S., Suite 101, Salt Lake City, UT.

@zahzay_zds photographed in BB Astronaut Zip-Up Hoodie. COP IT HERE > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-astronaut-zip-up-hoodie
BBC makes a great addition to East Side Hype’s already offered brands such as Supreme, Bape, Paper Planes, Essentials and Pink Dolphin. Not only is it fun to shop these designer brands in person; the store’s layout adds much to the shopping experience. The walls are custom painted by professional street artists, and truly give you an out-of-state feeling. The staff goes the extra mile to help you pick out an outfit that you are sure to love. The social atmosphere is great and gives you the sense of having both a stylus and friend.

@cole_sundstrom photographed in BB Half Moon Jeans and BB Astronaut Zip-Up Hoodie. COP THIS > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-half-moon-jeans
East Side Hype is making a wave and playing a large part in Utah’s growing Fashion Culture.
SHOP ONLINE TODAY > http://eastsidehype.com/discount/HBK10?redirect=%2F%3Fafmc%3DHBK10%26utm_campaign%3DHBK10%26utm_source%3Dleaddyno%26utm_medium%3Daffiliate

Follow @eastside_hype on Instagram > https://www.instagram.com/eastside_hype/
Written by HBK Zachery
Published by Display Entertainment, LLC
Lifestyle
When Seasons Shift: Dr. Leeshe Grimes on Grief, Loneliness, and Finding Light Again
Some emotional storms arrive without warning. A sudden change in weather, a holiday approaching, or even a bright sunny day can stir feelings that don’t match the world outside. For many people, the hardest seasons are not defined by temperature; they are defined by what’s happening inside, where grief and loneliness often move quietly.
This is the emotional terrain where Dr. Leeshe Grimes has spent her career doing some of her most meaningful work. As a psychotherapist, registered play therapist, retired U.S. Army combat veteran, and founder of Elevated Minds in the DMV area, she understands how deeply seasonal shifts and unresolved grief can affect people. Her upcoming books explore this very space, guiding readers through the emotional weight that can appear during different times of the year.
What sets Dr. Grimes apart is her ability to see clearly what many people overlook. Seasonal depression, for example, is usually tied to winter months. But she often sees it appear during warm, bright seasons, the times when the world seems happiest. For someone already grieving or feeling disconnected, watching others travel, celebrate, or gather can create its own kind of heaviness. Sunshine doesn’t always lift the mood; sometimes it highlights what feels missing.
The same misunderstanding surrounds grief. Society often treats it as a short-term experience with predictable phases and a clean ending. But in her practice, Dr. Grimes sees how grief keeps evolving. It doesn’t disappear on a timeline. It weaves itself into routines, memories, and milestones. People learn to carry it differently, but they rarely leave it behind completely. And that’s not failure, it’s human.
Her approach to mental health centers on truth rather than pressure. She encourages clients to acknowledge the emotions they try to hide: sadness that lingers longer than expected, moments of joy that feel out of place, and the waves of loneliness that return even when life seems stable. Instead of pushing for quick recovery, she focuses on helping people understand how emotions shift and how to care for themselves through those changes.
Much of her insight comes from her military years, where she witnessed the emotional toll of loss, transition, and constant survival. She saw how people continued functioning while carrying pain that had nowhere to go. That experience shaped her belief that healing requires space, space to feel, to speak, and to move through emotions without judgment.
In her clinical work today at Elevated Minds, she encourages people to build small, steady habits that anchor them during difficult seasons. Journaling helps them recognize patterns and name what feels heavy. Community support breaks the cycle of isolation. Therapy creates a place where emotions don’t have to be minimized or explained away. And intentional routines, daily sunlight, mindful breaks, and calm evenings help rebuild emotional balance.
Her upcoming books expand on these ideas, offering practical guidance for navigating both grief and seasonal depression. She focuses on helping readers understand that healing is not about escaping pain. It’s about learning how to live with it in a healthier way, honoring memories, acknowledging loneliness, and still allowing room for moments of light.
What makes Dr. Leeshe Grimes a compelling voice in mental health is her ability to bring language to experiences that many struggle to explain. She reminds people that emotional seasons don’t always match the weather and that there is no single path through grief. But within those shifts, she believes there is always a way forward.
The seasons will continue to change. And with the right tools, compassion, and support, people can change with them, finding steadiness, softness, and light again, one step at a time.
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