Connect with us

Lifestyle

Emily Alexandra Cosmetics Owner Talks Building a Business

mm

Published

on

When did you first establish your cosmetics brand, Emily Alexandra Cosmetics?

It was at the end of 2018 – but I had the idea for years. It’s amazing how some things take years to come to fruition.

Did you ever get sleep building your brand up?

There have been times that I’ve been less motivated. However, that’s when I reach out the most to new people, network with new events, and get my juices flowing even more with new ideas and opportunities. Instagram is a great tool for networking in real time all over the world.

What advice do you have for someone just starting their entrepreneur career?

Create a plan, come up with multiple ideas, and see how you can execute all of them in a timely manner. Make sure you have funds and people to help back you. Your lifeline and inner support is the most important.

How did you get into your niche?

I feel I’ve always been a Mermaid ever since I was a little child. It wasn’t until my 20’s when I became a professional mermaid and decided to create my own cosmetic brand, Emily Alexandra Cosmetics, that has all natural, vegan, cruelty-free, water-resistant, sweat-resistant, ocean-friendly, with coral reef safe SPF in all of the products.

I also Founded my nonprofit and named it supportingwater.org where I find and raise moneys to bring drinking water and much more to emerging nations. A portion of every purchase from Emily Alexandra Cosmetics goes directly back into supportingwater.org

Was it hard to start your business?

It’s extremely hard. Long hours, but well worth it. I love to have something to call mine.

What were some of the trials you went through when you first started?

I went to fast too big too quick. I had to scale back, start all over, then re-brand. That was a very big financial hurt. Moral of the story… as my mom always would say – take your time so you don’t have to do it twice (why didn’t I listen to her?!).

What’s your goal for the next 10 years in business?

I would like to sell the business in 10 years, be in numerous countries including Dubai and other luxurious locations, doing huge events and sponsoring the Olympics as the official makeup sponsor, and much, much, more!  

Did your friends support your business when you launched it? If not, why do you think not?

A lot of them were extremely jealous, and now they’re looking at me asking for support. A lot of them were also extremely supportive too though.  I guess you’ll always get haters. Especially when you’re doing something right.

What’s something you haven’t done in your career yet that you always wanted to accomplish?

 I would love to do a world tour of mermaid gigs all over the world and collaborate with other famous international mermaids like the Singapore mermaid.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lifestyle

Kat Marie Alvarez: Where Innovation Meets Regulation

mm

Published

on

Regulation is often thought of as a limitation, yet in healthcare, it also serves as a foundation for building models that endure. For Kat Marie Alvarez, Founder and CEO of KATALYST & CO, the framework of rules established by agencies like CMS (Centers for Medicare and Medicaid) and the OIG ( office of the Inspector General) create opportunities to design systems that are compliant, ethical, and transformative. Her approach demonstrates that regulation can be a platform for innovation when it is interpreted with both technical rigor and vision.

Kat’s 25-year career reflects this philosophy. A former nurse who advanced into executive leadership and strategy, she has led $2.7B+ P&L operations, advised on over $5B in healthcare transactions, and guided value based organizations including Innovacare, Cano Health, WellMed, Centene, and Humana through periods of exponential scaling. Her perspective combines clinical, financial, and regulatory experience, giving her a unique ability to design structures that support integrity and accountability while driving measurable outcomes.

Turning Statutes into Strategy

For Kat, regulation serves as a framework for building smarter and more ethical models. She interprets CMS guidance and OIG rules as levers for innovation, using them to advance integrity and accountability. With the CMS V28 risk adjustment model, Alvarez refined coding practices, strengthened clinical documentation, and structured risk frameworks that reward accuracy and elevate standards of care. In addressing RADV audits, she crafted strategies that protect stakeholders while keeping patient outcomes at the forefront. She aligns compliance, cost, and care in equal measure. Her current work as a contributor to the CMS IDea Challenge, an initiative focused on strengthening the foundation of trust in our system, further echoes her commitment to advancing regulations in ways that unlock innovation while safeguarding the integrity of care.

Her interpretive approach brings discipline and vision to every challenge. She engages stakeholders to redesign workflows that meet regulatory requirements and enhance the patient experience. Each policy becomes a mechanism to strengthen accountability and operational precision, shaping a system that is both compliant and humane.

Innovation Built Within Boundaries

At KATALYST & CO, this interpretive approach is carried into every project. Kat has integrated predictive analytics and AI-driven tools into care models, with safeguards that ensure interventions remain clinician-led and ethically sound. For example, AI flags in chronic disease management are connected to human-led actions that improve patient care. The result is a model that benefits from technology while preserving accountability and clinical integrity.

Staffing and infrastructure provide another example of her philosophy in action. By leveraging offshore BPO operations in Latin America, Asia, and Eastern Europe, KATALYST & CO extends capacity for health plans and providers. These expansions are carefully designed to meet data security, licensure, and jurisdictional requirements, ensuring that global reach is paired with local compliance. It is a system that balances scale with responsibility.

The Art of Influence Through Alignment

Kat often describes her role as translating complexity into clarity. Whether she is working with payers, providers, or investors, she builds consensus by grounding ambitious strategies in the language of statute. Value-based care models, utilization management programs, and clinical frameworks are designed to prove compliant ROI for stakeholders while maintaining patient focus.

Her approach begins with people. In integrations, partnerships, and platform builds, she respects legacy strengths, listens to frontline voices, and creates systems that are not only efficient but also trusted. This ensures that compliance does not feel like restriction, but like a structure that supports innovation and adoption.

Redefining the Future of Compliance and Care

KATALYST & CO is scaling with $10M in initial funding, expanded international operations, and a growing advisory portfolio. Under Kat’s leadership, the firm is showing how regulation can be a foundation for both innovation and durability. She demonstrates that lasting progress in healthcare is achieved by leaders who know how to design systems that are bold, ethical, and deeply human.

By approaching regulation as a guide rather than a limitation, Kat Alvarez is building models that prove compliance and innovation can move forward together. Her formula ensures that the future of healthcare is shaped not only by ambition, but also by trust and responsibility.

Continue Reading

Trending