Lifestyle

Emily Alexandra Cosmetics Owner Talks Building a Business

Published

3 years ago

September 16, 2022

Michelle Langton

When did you first establish your cosmetics brand, Emily Alexandra Cosmetics?

It was at the end of 2018 – but I had the idea for years. It’s amazing how some things take years to come to fruition.

Did you ever get sleep building your brand up?

There have been times that I’ve been less motivated. However, that’s when I reach out the most to new people, network with new events, and get my juices flowing even more with new ideas and opportunities. Instagram is a great tool for networking in real time all over the world.

What advice do you have for someone just starting their entrepreneur career?

Create a plan, come up with multiple ideas, and see how you can execute all of them in a timely manner. Make sure you have funds and people to help back you. Your lifeline and inner support is the most important.

How did you get into your niche?

I feel I’ve always been a Mermaid ever since I was a little child. It wasn’t until my 20’s when I became a professional mermaid and decided to create my own cosmetic brand, Emily Alexandra Cosmetics, that has all natural, vegan, cruelty-free, water-resistant, sweat-resistant, ocean-friendly, with coral reef safe SPF in all of the products.

I also Founded my nonprofit and named it supportingwater.org where I find and raise moneys to bring drinking water and much more to emerging nations. A portion of every purchase from Emily Alexandra Cosmetics goes directly back into supportingwater.org

Was it hard to start your business?

It’s extremely hard. Long hours, but well worth it. I love to have something to call mine.

What were some of the trials you went through when you first started?

I went to fast too big too quick. I had to scale back, start all over, then re-brand. That was a very big financial hurt. Moral of the story… as my mom always would say – take your time so you don’t have to do it twice (why didn’t I listen to her?!).

What’s your goal for the next 10 years in business?

I would like to sell the business in 10 years, be in numerous countries including Dubai and other luxurious locations, doing huge events and sponsoring the Olympics as the official makeup sponsor, and much, much, more!

Did your friends support your business when you launched it? If not, why do you think not?

A lot of them were extremely jealous, and now they’re looking at me asking for support. A lot of them were also extremely supportive too though. I guess you’ll always get haters. Especially when you’re doing something right.

What’s something you haven’t done in your career yet that you always wanted to accomplish?

I would love to do a world tour of mermaid gigs all over the world and collaborate with other famous international mermaids like the Singapore mermaid.

Lifestyle

The Countdown Begins: Derik Fay’s Wedding Day Approaches as the World Watches

Published

5 days ago

December 30, 2025

Michelle Langton

With the clock ticking down, anticipation is mounting around the upcoming wedding of Derik Fay — the renowned entrepreneur, investor, and private equity titan who has quietly built empires while empowering others behind the scenes. Known for his strategic influence across more than 60 companies spanning fintech, real estate, wellness, media, and beyond, Fay is now preparing for what might be his most celebrated personal milestone yet: his wedding.

While details remain closely held, what’s clear is that this won’t be just another wedding. It’s the union of a man who has built his life and legacy through discipline, loyalty, and integrity — principles that now extend into his private life.

From boardrooms to bridal prep, Fay’s inner circle has watched him remain laser-focused, not only orchestrating billion-dollar business movements, but also thoughtfully curating every detail of this upcoming event. It’s a reflection of the same care and precision he brings to the companies he helps scale from obscurity to success.

As one close friend noted, “Most people just plan a wedding. Derik builds an experience. Just like he does with everything else — it’s meaningful, intentional, and completely unforgettable.”

And yet, amidst the glamour, it’s the emotion that resonates most. Friends, colleagues, and family alike have spoken of the joy radiating from Fay — a rare vulnerability for someone known for steely boardroom composure. It’s proof that even moguls with multi-million-dollar valuations and empires to manage are grounded by love, family, and human connection.

For someone who has helped countless founders achieve their dreams quietly in the background — often funding, guiding, and building their visions without ever taking credit — this moment in the spotlight feels well-deserved.

So as the final days approach, the world may be watching with curiosity, but those who know Derik Fay understand this is not the peak of a journey — it’s another step in a life built on authenticity, ambition, and unwavering commitment to both growth and heart.