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Emily Alexandra Cosmetics Owner Talks Building a Business

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When did you first establish your cosmetics brand, Emily Alexandra Cosmetics?

It was at the end of 2018 – but I had the idea for years. It’s amazing how some things take years to come to fruition.

Did you ever get sleep building your brand up?

There have been times that I’ve been less motivated. However, that’s when I reach out the most to new people, network with new events, and get my juices flowing even more with new ideas and opportunities. Instagram is a great tool for networking in real time all over the world.

What advice do you have for someone just starting their entrepreneur career?

Create a plan, come up with multiple ideas, and see how you can execute all of them in a timely manner. Make sure you have funds and people to help back you. Your lifeline and inner support is the most important.

How did you get into your niche?

I feel I’ve always been a Mermaid ever since I was a little child. It wasn’t until my 20’s when I became a professional mermaid and decided to create my own cosmetic brand, Emily Alexandra Cosmetics, that has all natural, vegan, cruelty-free, water-resistant, sweat-resistant, ocean-friendly, with coral reef safe SPF in all of the products.

I also Founded my nonprofit and named it supportingwater.org where I find and raise moneys to bring drinking water and much more to emerging nations. A portion of every purchase from Emily Alexandra Cosmetics goes directly back into supportingwater.org

Was it hard to start your business?

It’s extremely hard. Long hours, but well worth it. I love to have something to call mine.

What were some of the trials you went through when you first started?

I went to fast too big too quick. I had to scale back, start all over, then re-brand. That was a very big financial hurt. Moral of the story… as my mom always would say – take your time so you don’t have to do it twice (why didn’t I listen to her?!).

What’s your goal for the next 10 years in business?

I would like to sell the business in 10 years, be in numerous countries including Dubai and other luxurious locations, doing huge events and sponsoring the Olympics as the official makeup sponsor, and much, much, more!  

Did your friends support your business when you launched it? If not, why do you think not?

A lot of them were extremely jealous, and now they’re looking at me asking for support. A lot of them were also extremely supportive too though.  I guess you’ll always get haters. Especially when you’re doing something right.

What’s something you haven’t done in your career yet that you always wanted to accomplish?

 I would love to do a world tour of mermaid gigs all over the world and collaborate with other famous international mermaids like the Singapore mermaid.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Never Too Late: G.A. Sallee’s Debut Thriller Is an Ode to Creative Timing

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G.A. Sallee’s journey to authorship didn’t begin in a college writing class or with a publishing contract in hand. It began with a lifelong love of storytelling, set aside during his military service. Now, with the release of his debut novel, True Crime: Fact or Fiction, Sallee proves that creative callings don’t come with expiration dates.

Writing Without a Deadline

Sallee first discovered his passion for writing in high school, but like many, life pulled him in different directions. Service in the U.S. Army, marriage, and the everyday responsibilities of adulthood filled the years. But the spark remained.

“Once I started again, it took on a life of its own,” he says. “Halfway through, I realized I was writing a real book.”

That realization mirrors a broader shift in the publishing world. According to Publishers’ Weekly, more than 60% of debut authors today are over the age of 40. Sallee joins this wave with a novel that’s both personal and poignant, shaped by experience and driven by heart.

Inside the Pages of True Crime: Fact or Fiction

The story centers on podcaster Scott Townsend, whose true crime series leads him to investigate a 5-year-old cold case. But when he uncovers a second murder echoing the first, his pursuit of the truth becomes increasingly dangerous. What started as a strategy to grow his audience spirals into something far more threatening.

As Scott’s motives shift and his safety unravels, the novel asks timely questions: When does storytelling cross the line into obsession? And what happens when the pursuit of justice becomes personal?

The title isn’t just about the podcast content: it reflects the uncertainty surrounding Scott’s own reality. Readers are invited to question what’s real, what’s constructed, and how far someone will go for the sake of a story.

A Life That Informs the Work

Sallee served in the Iraq War and currently lives in South Carolina with his wife, Sandrice, and their three dogs. His experiences inform his writing in quiet, powerful ways. Themes of duty, perseverance, and emotional complexity run through the narrative, lending it depth without ever becoming heavy-handed.

“My dog Jake would lie on my lap while I wrote. I’d type on his back for hours,” he recalls. That simple image speaks volumes about the warmth and humanity behind the suspense.

Beyond the military and family life, Sallee’s writing space is steeped in personal meaning. Surrounded by loved ones and memories, he crafts stories that are as much about human nature as they are about crime and mystery.

A Story That Resonates Beyond the Page

In a market often driven by fast-paced trends and debut authors in their twenties, Sallee’s voice offers something different: perspective. His storytelling isn’t flashy, but focused, clear, and emotionally grounded. Readers looking for depth over drama will find a welcome space here.

He writes not just to tell a story but to connect. ‘I want people to feel like they’re part of my journey,” he says. 

What’s Next

While Sallee dreams of reaching bestseller lists and publishing more novels, his real success is in showing what’s possible when passion meets perseverance. His book is a reminder to anyone feeling the urge to create – there’s no wrong time to begin. Each word written is a step toward something meaningful.

If you’re searching for your next thriller or murder mystery with substance and heart, True Crime: Fact or Fiction deserves a place on your shelf.

You can learn more and follow G.A. Sallee’s journey at gasallee.com.

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