When your clients appreciate the finer things in life, they expect their patronage to be rewarded with excellent service. Ethan Duran, a 22-year-old entrepreneur and the CEO of Corsa Auto Rental, understands this and says top-notch service sets him apart from the competition.

Born in the Dominican Republic and raised in New York, Duran stumbled upon the exotic car rentals industry by mere chance. When he relocated to Los Angeles with the intention of getting into investment banking, he recognized the potential of exotic car rentals. And with it came the realization that he could do it better than were the people already in the industry. Getting into the sector proved to be a great career decision as he made USD 2.7 million in year one and was able to provide for his family in ways that he wasn’t able to previously.

“Build trust, with your clients, with your friends, with everyone you meet,” says Duran. “It’ll pay off. Karma might not be real, but reputation definitely is. You want to be someone everyone can trust, especially if you’re young. When all odds are against you, you want to be able to show that you’re responsible and trustworthy.”

Duran, who earned an associate’s degree in Business Administration from Seminole State, knows what sacrifice is all about. In fact, he worked 18-hour days and seven days a week in year one of running his company. This meant missing out on Thanksgiving, Christmas, and New Year celebrations with family. But those sacrifices later allowed him to make it up to his hard-working mom. He has paid off her debt, bought her a house and car, and even assisted her in establishing a local business that now generates USD 400,000 annually. Duran has managed to do just fine for someone who used to get stressed out over how to achieve success. And this is just the beginning because he’s currently working on Corsa Auto Rental Miami, Corsa Models, Corsa Water Sports, and Corsa Media. Another successful business he’s investing time and energy into is his Exotic Car Rental Academy, where he teaches people how to succeed in the industry. Students from all over the world take his course, and he’s been able to grow Corsa Auto Rental with his top students’ help. Together, they’re offering customers the best service in the industry.

“I treat my customers like family,” says Duran. “Eight out of 10 times my customers become my friends, and we hang out either the same day they rent or sometime in the future. My customers come to me for all their needs in and out of the automotive industry.”