Business

Entrepreneur Ethan Duran: The One Thing That Sets Me Apart From the Competition is Impeccable Service

Published

5 years ago

October 6, 2020

When your clients appreciate the finer things in life, they expect their patronage to be rewarded with excellent service. Ethan Duran, a 22-year-old entrepreneur and the CEO of Corsa Auto Rental, understands this and says top-notch service sets him apart from the competition.

Born in the Dominican Republic and raised in New York, Duran stumbled upon the exotic car rentals industry by mere chance. When he relocated to Los Angeles with the intention of getting into investment banking, he recognized the potential of exotic car rentals. And with it came the realization that he could do it better than were the people already in the industry. Getting into the sector proved to be a great career decision as he made USD 2.7 million in year one and was able to provide for his family in ways that he wasn’t able to previously.

“Build trust, with your clients, with your friends, with everyone you meet,” says Duran. “It’ll pay off. Karma might not be real, but reputation definitely is. You want to be someone everyone can trust, especially if you’re young. When all odds are against you, you want to be able to show that you’re responsible and trustworthy.”

Duran, who earned an associate’s degree in Business Administration from Seminole State, knows what sacrifice is all about. In fact, he worked 18-hour days and seven days a week in year one of running his company. This meant missing out on Thanksgiving, Christmas, and New Year celebrations with family. But those sacrifices later allowed him to make it up to his hard-working mom. He has paid off her debt, bought her a house and car, and even assisted her in establishing a local business that now generates USD 400,000 annually. Duran has managed to do just fine for someone who used to get stressed out over how to achieve success. And this is just the beginning because he’s currently working on Corsa Auto Rental Miami, Corsa Models, Corsa Water Sports, and Corsa Media. Another successful business he’s investing time and energy into is his Exotic Car Rental Academy, where he teaches people how to succeed in the industry. Students from all over the world take his course, and he’s been able to grow Corsa Auto Rental with his top students’ help. Together, they’re offering customers the best service in the industry.

“I treat my customers like family,” says Duran. “Eight out of 10 times my customers become my friends, and we hang out either the same day they rent or sometime in the future. My customers come to me for all their needs in and out of the automotive industry.”

Business

The Key Components of a Successful Digital Marketing Strategy

Published

21 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.