Business
Five Powerful Ways Publishing Can Boost Your Business

Everybody has their own unique mission on Earth. We all have a calling. That calling can be easily identified as something you like to do, something that becomes easy for you. Something that simply brings you joy and enthusiasm just by thinking about it. The calling is the highest purpose on this planet.
And yes, you too have a purpose here. After all, your life is not an accident -even if you weren’t “planned”, the Universe needs you exactly as you are. Fulfilling your mission is the greatest contribution you can make to the world as being aligned with your purpose is as gratifying for your life as it is for the whole world. In Annette Maria’s words, an expert in purpose embodiment and healing, founder of Sanctuary Publishing, and bestselling author, “this mission isn’t about the single self, it is all about the Collective self. The more individuals that step into their unique mission- the more of a fulfilling society we can co-exist in”.
We have all been gifted with talents to fulfill our mission. The good news is that following that path of purpose is easier than you may think. Best of all, you can also make a profit by living out your soul’s purpose at the same time that you become the most divine version of yourself. Annette’s Sanctuary Publishing is here to guide you to achieve your true potential by merging healing with Publishing together. Sanctuary Publishing is publishing with purpose, boosting businesses by letting the published people express what’s really inside them, what’s their story. And there are five powerful ways purpose publishing can boost your business.
Messaging
Sanctuary Publishing focuses on your purpose as it connects with the reader’s heart and soul. It is all about the story of who you are and especially how you tell it to others. Messaging is a key step while writing a book. It is the way you inspire others. It is through the message that readers connect with the author.
Your message, as Annette puts it, is your way of leading that soul-driven life. Sanctuary Publishing will support you all over the process of writing your own book whether it is a multi-author book or solo-author. As well as oracle cards* You won’t feel alone or lost. Sanctuary Publishing will provide you an opportunity to become published and it will accompany you through all the process.
Your story is as important as it is exciting. And it should be shared with the whole world.
Embodiment
Today’s world functions in a kind of automatic system. We usually find ourselves following what others say we’re supposed to do. According to Annette, “if we’re following what everyone else is doing, then we aren’t following our internal path…”
Embracing and living out our soul’s purpose is also about trusting ourselves, trusting our intuition. The best part of Sanctuary Publishing is that it will never demand you be somebody you are not. You don’t have to be anybody but yourself in order to share your story. Sanctuary Publishing guides you during your embodiment with the truest version you already are.
That is the cornerstone of hybrid publishing, something old-fashioned publishing houses are not able to offer. Hybrid publishing allows authors to connect with their own stories, feel accompanied throughout the whole process, as they travel the traditional publishing route. This is why Hybrid Publishing is the new wave of publishing.
Leverage
The path of hybrid publishing doesn’t stop here though. Once you are a published author, leveraging your story will be the next step. In order to have a massive impact on the planet your soul so long has craved, it is time to power other social and communication means. That way your message, your story, will empower others and inspire them by letting them know it is possible.
How do you get there? Sanctuary Publishing guides entrepreneurs in their way of speaking engagements and featuring their book on podcasts. Hence, Sanctuary Publishing serves as a net that will support you every time self-doubt takes over you. As Annette says: “Being published for your story is an opportunity for you to say ‘This is me, hear me roar’”.
Networking
Collaboration is the new way to greater abundance. A visionary is one who envisions the future and the future is collaborative. The world is experiencing a spiritual revolution. Networking is more important than ever. It is not just about connecting with people that will help you boost your business, but people to share your story with, people that will walk by your side towards your true north. Networking, in this manner, it’s about the unique value you offer to those around you and vice versa.
Sanctuary Publishing will connect people as they are on the same spiritual path. They all are going deep into this healing process. While some people want to run and hide, Sanctuary Publishing presents a unique opportunity for people to get in control of their emotional process and connect, as healing is the best way to have more control over their story and hence over their book.
The people you will connect with are also making an impact in their own unique ways, they are also telling their stories. Our body is our vehicle. The people we connect with are also passengers of this beautiful path of healing and becoming who they really are meant to be. Finding their inner divinity.
Strategy
We all need a strategy in order to achieve our goals. And Sanctuary Publishing understands it and presents an overall strategy from writing your book to the off-back of the book launch. But that’s not all. As the hybrid publishing expert, Annette believes that publishing is a ritual experience.
She herself found it out when she didn’t have a great experience with her publisher. She understands the melancholy that appears once you get your book out. “It should be this amazing event,” she expresses.
By telling our story, “we’re taking back our power… We are redefining what happened in our life,” Annette says, and what will happen from now on. Hybrid publishing offers a new unique strategy: getting the whole step-by-step walkthrough of how to publish a book and healing at the same time.
So, are you that visionary willing to make true the dream of becoming the bestselling author you always wanted to be? Now you can…
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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