Business

Founder Of Goodjuju, Landon Murie, Uses Revolutionary Techniques And Systems To Transform The Property Management Industry

Published

5 years ago

June 26, 2020

Ever since he was a young boy, Landon Murie has always had an eye out for things that would test his ability to think and create.

Today, Landon is the founder of Goodjuju; an exemplary SEO and marketing firm that assists property management companies with digital exposure strategies they need for growth and reputation management.

It all started years back when Landon created a property management firm with his father. In order to take the company to new levels, Landon got obsessed with marketing and SEO. This led him to discover a lot of information on these topics and In turn, his firm grew exponentially.

An Unexpected Turn

Everything seemed to be going fine until Landon realized that the company’s growth came at a level which they didn’t anticipate and consequently, issues arose everywhere. The company had to be shut down and this seemed like a huge loss.

Nonetheless, Landon didn’t let this deter him. He knew he had achieved something greater than the company and that was the knowledge he had acquired while running the company.

During his time as the CEO, Landon learned the importance of creating systems. Systems, as it’s names suggests, are procedures or routes that people follow when scaling a business. Landon explains that when your business becomes successful, it will get to a point where you’ll require help with further growth and providing proper service to your clients.

Without a good system in place, training, and management of different aspects of a company would be a hassle. And it will ultimately lead to failure.

“Attention should be fixated on developing systems and creating guidelines that are easier to teach and follow if possible because, at the end of the day, you will be delighted especially when there are new people infused into the system.” – Landon says.

With the Knowledge of SEO, marketing, and systems at hand, Landon went on to create Goodjuju.

Combating The Problems That Come With A Newly Established Firm

Just like any new company, GoodJuju faced a lot of obstacles at the start. But Landon recalls that the biggest hindrances so far have been scaling and the development of a clientele base.

To help with this, Landon had to recruit dedicated individuals who knew how to build up a firm. He also applied his knowledge of systems. Once he did these two things, there was a noticeable change. The firm grew quicker and there were fewer complications when it came to onboarding new staff. Today, Goodjuju is as strong as ever and still serves it’s happy clientele base.

A Word Of Advice From Landon For Anyone Who’s Striving To Create A Digital Marketing Firm

“One of the biggest things I have learned regarding marketing is that when you give your clients the best service and focus on obtaining real results, company growth will happen more naturally and more clients will be attracted. Focus on doing the best job for clients and all other things will fall right in.”- Landon.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

6 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.