Ever since he was a young boy, Landon Murie has always had an eye out for things that would test his ability to think and create.

Today, Landon is the founder of Goodjuju; an exemplary SEO and marketing firm that assists property management companies with digital exposure strategies they need for growth and reputation management.

It all started years back when Landon created a property management firm with his father. In order to take the company to new levels, Landon got obsessed with marketing and SEO. This led him to discover a lot of information on these topics and In turn, his firm grew exponentially.

An Unexpected Turn

Everything seemed to be going fine until Landon realized that the company’s growth came at a level which they didn’t anticipate and consequently, issues arose everywhere. The company had to be shut down and this seemed like a huge loss. 

Nonetheless, Landon didn’t let this deter him. He knew he had achieved something greater than the company and that was the knowledge he had acquired while running the company.

During his time as the CEO, Landon learned the importance of creating systems. Systems, as it’s names suggests, are procedures or routes that people follow when scaling a business. Landon explains that when your business becomes successful, it will get to a point where you’ll require help with further growth and providing proper service to your clients. 

Without a good system in place, training, and management of different aspects of a company would be a hassle. And it will ultimately lead to failure. 

“Attention should be fixated on developing systems and creating guidelines that are easier to teach and follow if possible because, at the end of the day, you will be delighted especially when there are new people infused into the system.” – Landon says.

With the Knowledge of SEO, marketing, and systems at hand, Landon went on to create Goodjuju.

Combating The Problems That Come With A Newly Established Firm

Just like any new company, GoodJuju faced a lot of obstacles at the start. But Landon recalls that the biggest hindrances so far have been scaling and the development of a clientele base. 

To help with this, Landon had to recruit dedicated individuals who knew how to build up a firm. He also applied his knowledge of systems. Once he did these two things, there was a noticeable change. The firm grew quicker and there were fewer complications when it came to onboarding new staff. Today, Goodjuju is as strong as ever and still serves it’s happy clientele base.

A Word Of Advice From Landon For Anyone Who’s Striving To Create A Digital Marketing Firm

“One of the biggest things I have learned regarding marketing is that when you give your clients the best service and focus on obtaining real results, company growth will happen more naturally and more clients will be attracted. Focus on doing the best job for clients and all other things will fall right in.”- Landon.