Connect with us

Business

Founder Of Goodjuju, Landon Murie, Uses Revolutionary Techniques And Systems To Transform The Property Management Industry

mm

Published

on

Ever since he was a young boy, Landon Murie has always had an eye out for things that would test his ability to think and create.

Today, Landon is the founder of Goodjuju; an exemplary SEO and marketing firm that assists property management companies with digital exposure strategies they need for growth and reputation management.

It all started years back when Landon created a property management firm with his father. In order to take the company to new levels, Landon got obsessed with marketing and SEO. This led him to discover a lot of information on these topics and In turn, his firm grew exponentially.

An Unexpected Turn

Everything seemed to be going fine until Landon realized that the company’s growth came at a level which they didn’t anticipate and consequently, issues arose everywhere. The company had to be shut down and this seemed like a huge loss. 

Nonetheless, Landon didn’t let this deter him. He knew he had achieved something greater than the company and that was the knowledge he had acquired while running the company.

During his time as the CEO, Landon learned the importance of creating systems. Systems, as it’s names suggests, are procedures or routes that people follow when scaling a business. Landon explains that when your business becomes successful, it will get to a point where you’ll require help with further growth and providing proper service to your clients. 

Without a good system in place, training, and management of different aspects of a company would be a hassle. And it will ultimately lead to failure. 

“Attention should be fixated on developing systems and creating guidelines that are easier to teach and follow if possible because, at the end of the day, you will be delighted especially when there are new people infused into the system.” – Landon says.

With the Knowledge of SEO, marketing, and systems at hand, Landon went on to create Goodjuju.

Combating The Problems That Come With A Newly Established Firm

Just like any new company, GoodJuju faced a lot of obstacles at the start. But Landon recalls that the biggest hindrances so far have been scaling and the development of a clientele base. 

To help with this, Landon had to recruit dedicated individuals who knew how to build up a firm. He also applied his knowledge of systems. Once he did these two things, there was a noticeable change. The firm grew quicker and there were fewer complications when it came to onboarding new staff. Today, Goodjuju is as strong as ever and still serves it’s happy clientele base.

A Word Of Advice From Landon For Anyone Who’s Striving To Create A Digital Marketing Firm

“One of the biggest things I have learned regarding marketing is that when you give your clients the best service and focus on obtaining real results, company growth will happen more naturally and more clients will be attracted. Focus on doing the best job for clients and all other things will fall right in.”- Landon.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Business Strategies of Michael Gastauer

mm

Published

on

Michael Gastauer, a German billionaire and entrepreneur, has led Black Banx to remarkable heights with his innovative strategies in the digital banking sector. As the founder and CEO, his vision has transformed Black Banx into a significant player in the global financial industry, serving millions and revolutionizing banking practices. 

Gastauer’s approach has been distinctly customer-centric, focusing on solving real-world problems through accessible financial services. This strategy has not only captured a vast market share but also established Black Banx as a model of innovative fintech success.

Innovate Early and Often, Invest Strategically

Gastauer’s journey began with a robust foundation in the fintech sector, where he initially created and later sold a payment services company for US$480 million. 

This significant capital boost allowed him to invest in his next venture: Black Banx. Launched in 2014, Black Banx differentiated itself by offering real-time account opening and cross-border payment solutions to a global audience, addressing major inefficiencies in traditional banking. 

Gastauer’s foresight in identifying and investing in these key areas early on allowed Black Banx to scale quickly and efficiently. His strategy was clear: leverage high initial investment to accelerate growth and secure a substantial market presence before competitors could catch up.

Within a year of its inception, Black Banx expanded rapidly, reaching over 1 million customers. This was just the beginning, as the platform soon integrated cryptocurrency options, enhancing its appeal and utility for a broader client base. By the end of 2018, Black Banx was valued at US$9.8 billion, a testament to its rapid growth and the successful implementation of its business model. 

Gastauer’s bold move to integrate cryptocurrencies early in the game positioned Black Banx as a pioneering force in fintech, well ahead of traditional banks.

Pinpoint Problems and/or Challenges

One of the core components of Gastauer’s strategy was to tackle financial exclusion head-on. Black Banx made significant strides in offering banking solutions to the unbanked and underbanked, particularly in regions with limited access to traditional banking services. 

By leveraging technology and strategic partnerships with mobile network operators, Black Banx has been able to extend its reach and offer innovative banking solutions to millions worldwide. This strategic alignment with mobile operators has been crucial, as it taps into an existing infrastructure to reach remote areas, significantly lowering the cost of expansion.

The platform’s ability to facilitate quick, cost-effective international money transfers has been a game-changer, particularly in markets like the Middle East, Asia, and Africa. This not only supports individuals and businesses in these regions but also contributes to the overall growth and stability of the global economy. 

Gastauer’s focus on simplifying and reducing the cost of these transactions demonstrates a deep understanding of the core needs of his customers, thereby enhancing customer loyalty and trust in the brand.

Take a Tech-Driven Approach

Under Gastauer’s leadership, Black Banx has remained at the forefront of technological integration within the banking sector. The adoption of blockchain, AI, and data analytics has enabled the platform to offer personalized financial services, enhancing customer experience and satisfaction. 

This technology-driven approach ensures that Black Banx stays ahead of industry trends and continues to offer relevant and secure banking options. Gastauer’s commitment to integrating advanced technology not only streamlines operations but also provides a scalable model that supports continuous growth and adaptation in a rapidly evolving market.

Leave No Market Unturned

Gastauer’s vision for Black Banx was never limited to a single region. By 2023, the company had expanded its services to include 28 FIAT and two cryptocurrencies, with a robust presence in over 180 countries. This global approach has not only diversified the company’s customer base but also minimized regional economic risks, allowing Black Banx to thrive in a competitive and fast-changing financial landscape. 

The strategic decision to operate across diverse markets also mitigates the risk of localized economic downturns affecting the overall health of the company.

Set Milestones

The year 2023 was a landmark year for Black Banx, as it reached 39 million customers and reported revenues of US$2.3 billion. The company’s ability to maintain a high rate of customer acquisition and satisfaction speaks volumes about its effective strategies and customer-focused approach. 

The first quarter of 2024 continued this trend, with Black Banx announcing a pre-tax profit of US$639 million and revenues of US$2.1 billion, driven by strategic implementations like fixed monthly account maintenance fees. Gastauer’s strategy to introduce fixed fees was a calculated risk that paid off, providing stable revenue streams and further solidifying Black Banx’s financial foundation.

Michael Gastauer’s strategic foresight and relentless innovation have propelled Black Banx to new heights, making it a leader in the digital banking sector. His commitment to financial inclusion, coupled with an aggressive expansion strategy and technological integration, has not only shaped the future of Black Banx but has also set a new standard in the industry. 

Continue Reading

Trending