Ever since he was a young boy, Landon Murie has always had an eye out for things that would test his ability to think and create.
Today, Landon is the founder of Goodjuju; an exemplary SEO and marketing firm that assists property management companies with digital exposure strategies they need for growth and reputation management.
It all started years back when Landon created a property management firm with his father. In order to take the company to new levels, Landon got obsessed with marketing and SEO. This led him to discover a lot of information on these topics and In turn, his firm grew exponentially.
An Unexpected Turn
Everything seemed to be going fine until Landon realized that the company’s growth came at a level which they didn’t anticipate and consequently, issues arose everywhere. The company had to be shut down and this seemed like a huge loss.
Nonetheless, Landon didn’t let this deter him. He knew he had achieved something greater than the company and that was the knowledge he had acquired while running the company.
During his time as the CEO, Landon learned the importance of creating systems. Systems, as it’s names suggests, are procedures or routes that people follow when scaling a business. Landon explains that when your business becomes successful, it will get to a point where you’ll require help with further growth and providing proper service to your clients.
Without a good system in place, training, and management of different aspects of a company would be a hassle. And it will ultimately lead to failure.
“Attention should be fixated on developing systems and creating guidelines that are easier to teach and follow if possible because, at the end of the day, you will be delighted especially when there are new people infused into the system.” – Landon says.
With the Knowledge of SEO, marketing, and systems at hand, Landon went on to create Goodjuju.
Combating The Problems That Come With A Newly Established Firm
Just like any new company, GoodJuju faced a lot of obstacles at the start. But Landon recalls that the biggest hindrances so far have been scaling and the development of a clientele base.
To help with this, Landon had to recruit dedicated individuals who knew how to build up a firm. He also applied his knowledge of systems. Once he did these two things, there was a noticeable change. The firm grew quicker and there were fewer complications when it came to onboarding new staff. Today, Goodjuju is as strong as ever and still serves it’s happy clientele base.
A Word Of Advice From Landon For Anyone Who’s Striving To Create A Digital Marketing Firm
“One of the biggest things I have learned regarding marketing is that when you give your clients the best service and focus on obtaining real results, company growth will happen more naturally and more clients will be attracted. Focus on doing the best job for clients and all other things will fall right in.”- Landon.
Speqta CEO Fredrik Lindros Teaches Us How to Say No to Black Box Bidding on PLAs with Their New AI-Based Bid-Optimization Tool Bidbrain™
Stand out from the crowd by investing in Speqta’s new SaaS tool, Bidbrain™! An AI-based solution for Google Shopping ads that specializes in bid optimization. Developed specifically for the e-commerce industry and dedicated to getting you ahead of the competition by optimizing your Product List Ads (PLAs.)
In the interview below with Speqta’s CEO, Fredrik Lindros, learn more about this smart new tool and how you can bid more confidently and feel more secure about your businesses’ growth.
Please tell us something that not everyone knows about yourself!
Fredrik Lindros: I’ve always been personally driven by innovation and change, obsessed as I was over sci-fi shows like Star Trek and Battlestar Galactica, both of which instilled upon me an acceptance and an inclination towards new technology and innovation. .
As for my passion for being equally strategic and creative, I have my time as a magician to thank for that. Unorthodox, yes! But I did, in fact, work as a professional magician some time ago. And, after working odd gigs at kindergartens, company gatherings, and various other stages, I developed skills that would later show itself in my business work as a talent for presentation, communication, and marketing.
And how do you usually start your days? (Are you a proactive or reactive type?)
Fredrik Lindros: I would say that I am a bit of both. I have a very particular schedule that I follow to the ‘T’ most days as a result of my waking habits. But, I’m flexible enough that I can deal with the unexpected when they come.
More specifically, every day, I wake up while the rest of my family is still asleep. Usually in the time between 4 AM and 5 AM. I start things off with a cup of coffee and then work entirely at home until it’s time to go to the office to catch up with whoever is there for the day — we’ve done a lot of juggling to account for the global pandemic, but the work must go on.
The rest of the workday is spent hosting meetings, regularly communicating with others through email or Slack, and just working as efficiently as possible so that I can go back home and spend time with my children before the day ends and the routine starts anew.
Please introduce Bidbrain™! What is it? And, how can we use it?
Fredrik Lindros: In short. Bidbrain™ is a SaaS solution outfitted with both artificial intelligence and machine learning. We at Speqta developed it for the e-commerce industry to use for optimizing bids for Google Shopping Ads.
How would you say Bidbrain™ compares to manually bidding on PLAs?
Fredrik Lindros: E-retailers that show a preference over manual rule-based bidding on Google PLAs usually prize control over their bidding strategies. After all, at least then, they won’t have to suffer through Google’s automated black-box bidding strategies.
However, the main issue with manually bidding on PLAs, at least, when compared to BidBrain™, is that it just cannot beat the kind of results that you can achieve with an AI-based system. There’s no question there. Bidbrain not only optimizes your bidding strategies to receive the best outcomes, but it is also capable of product feed optimization in order to increase the quality score of your PLAs. Furthermore, all you need to do to keep it working is to continue feeding it data in order to fuel its intelligence.
I know that there are many e-retailers out there that are reluctant to use new technology like this. But, there’s no denying that compared to those who work manually, those who use AI-based optimization tools like Bidbrain, in the long-run, will always win over their competition.That’s just how technology advances.
How about those e-retailers that already use the automated bidding tools provided by Google? What kind of benefits would Bidbrain™ offer to them?
Fredrik Lindros: One thing that we addressed during the creation of Bidbrain is transparency. Many online retailers that use Google’s own tools can never be fully confident that the program is working for them at 100%. In fact, if you dissect the bids made by Google’s Target-ROAS or Smart Shopping, you’ll find that they are extremely high CPC-bids worth around 30-50 Euros each that result in very few conversions.
As a retailer, it’s just hard to feel secure with such black box bidding methods. Which is where Bidbrain™ comes in. Unlike Google’s tools, Bidbrain was designed to reveal all data. So, e-retailers will always know where their bids are going, and they can rest easy knowing that the AI is 100% on their side. All while enjoying the extra functionalities provided by our sophisticated product feed optimization tools, the helpful insights given for future campaigns, and so on.
What advice would you give to fellow business owners looking to release their own products?
Fredrik Lindros: Bidbrain™ was only developed to be as dynamic and as insightful as it is today with communication. And so, my advice to fellow business owners is simple: communicate. Talk to your team, talk to your key customers, just talk.
As a team, we got to know exactly what our customers were looking for and why they were looking for certain things. And this would not have been possible if our work environment had not been conducive to open dialogue. A significant portion of the developmental process of our service also involved just talking directly with our customers. It wouldn’t be a stretch to say that these key customers more or less designed Bidbrain together with us. So, the more open you are to understanding the opinions of others, the better.
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