Lifestyle
From Door to Door Sales To 20k in 10 Days With Trace Johnson
Selling door to door is undoubtedly one of the most challenging jobs but it’s also very rewarding. The truth of the matter is that it is not for everybody. Only salespeople can understand the gravity of this statement. However, it has its silver lining. It equips and braces one with the knowledge about their customers’ needs, wants, and concerns. It also trains one to survive in harsh and challenging conditions. That is why it is easier for a salesperson to stay in any other industry.
When Tace Johnson transitioned from a college athlete to a business athlete, he did not know what awaited him. His first opportunity was door-to-door sales. Trace was optimistic that finally, he would make a full year’s salary in just a few months during his door-to-door summer sales. He moved to Chicago to find a better environment for sales. All along, Trace knew that sales was his thing. Unfortunately, it was difficult and that turned him entirely away from sales. He stayed in Chicago for three months before going back to Arizona. And boom! Trace was back to the drawing board.
The Comeback
Trace felt stuck. But a glimmer of hope flickered when Trace met with Dustin Venekamp. Dustin became his new mentor while helping him achieve his goals. Things started working out and making sense. Trace Johnson began to get on his feet again. This time around, it was a mighty comeback. He humbled himself and learned precious lessons.
How Trace Traced His Path To Be A Game Changer
Six weeks into a new business, Trace had already begun making headlines in the industry. He said to himself that he would lead the month in production. He wrote 20K in 10 days on a ten-day road trip that he led, still brand new in the industry.
It was at this point that Trace began to focus on sales and building his legacy. He started to look for top talent to help develop into the salesperson he was becoming. And guess what? Trace became the Top rookie MGA (Managing General Agent) for the whole year for all of 2020.
Lessons To Learn
- Find A Mentor
There are many fundamental lessons that you can learn from Trace’s sales journey. One single aspect you can pick is that you always know to humble yourself under a mentor. A mentor will help you identify and correct gaps in your skills and knowledge. They will also help you identify and achieve career goals. They will also encourage and empower you in personal development. Besides, a mentor will also increase your confidence.
- Stick To What Works
Another evident lesson is that you learn to stick to what works. Do not spend much time on what isn’t working.
- Focus On The Bigger Picture
It would help if you focused on your purpose. Learn to focus on the why behind things. Don’t get stressed by thinking about yourself. You can take yourself out of the equation and go out to serve others. Trace learned to help people and put them first.
Therefore, if you want to be a sales pro, the above tips can jumpstart you. For more information on Trace Johnson’s sales journey, you can connect with him on Instagram; @tracejohnson_
Lifestyle
Kat Marie Alvarez: Where Innovation Meets Regulation
Regulation is often thought of as a limitation, yet in healthcare, it also serves as a foundation for building models that endure. For Kat Marie Alvarez, Founder and CEO of KATALYST & CO, the framework of rules established by agencies like CMS (Centers for Medicare and Medicaid) and the OIG ( office of the Inspector General) create opportunities to design systems that are compliant, ethical, and transformative. Her approach demonstrates that regulation can be a platform for innovation when it is interpreted with both technical rigor and vision.
Kat’s 25-year career reflects this philosophy. A former nurse who advanced into executive leadership and strategy, she has led $2.7B+ P&L operations, advised on over $5B in healthcare transactions, and guided value based organizations including Innovacare, Cano Health, WellMed, Centene, and Humana through periods of exponential scaling. Her perspective combines clinical, financial, and regulatory experience, giving her a unique ability to design structures that support integrity and accountability while driving measurable outcomes.
Turning Statutes into Strategy
For Kat, regulation serves as a framework for building smarter and more ethical models. She interprets CMS guidance and OIG rules as levers for innovation, using them to advance integrity and accountability. With the CMS V28 risk adjustment model, Alvarez refined coding practices, strengthened clinical documentation, and structured risk frameworks that reward accuracy and elevate standards of care. In addressing RADV audits, she crafted strategies that protect stakeholders while keeping patient outcomes at the forefront. She aligns compliance, cost, and care in equal measure. Her current work as a contributor to the CMS IDea Challenge, an initiative focused on strengthening the foundation of trust in our system, further echoes her commitment to advancing regulations in ways that unlock innovation while safeguarding the integrity of care.
Her interpretive approach brings discipline and vision to every challenge. She engages stakeholders to redesign workflows that meet regulatory requirements and enhance the patient experience. Each policy becomes a mechanism to strengthen accountability and operational precision, shaping a system that is both compliant and humane.
Innovation Built Within Boundaries
At KATALYST & CO, this interpretive approach is carried into every project. Kat has integrated predictive analytics and AI-driven tools into care models, with safeguards that ensure interventions remain clinician-led and ethically sound. For example, AI flags in chronic disease management are connected to human-led actions that improve patient care. The result is a model that benefits from technology while preserving accountability and clinical integrity.
Staffing and infrastructure provide another example of her philosophy in action. By leveraging offshore BPO operations in Latin America, Asia, and Eastern Europe, KATALYST & CO extends capacity for health plans and providers. These expansions are carefully designed to meet data security, licensure, and jurisdictional requirements, ensuring that global reach is paired with local compliance. It is a system that balances scale with responsibility.
The Art of Influence Through Alignment
Kat often describes her role as translating complexity into clarity. Whether she is working with payers, providers, or investors, she builds consensus by grounding ambitious strategies in the language of statute. Value-based care models, utilization management programs, and clinical frameworks are designed to prove compliant ROI for stakeholders while maintaining patient focus.
Her approach begins with people. In integrations, partnerships, and platform builds, she respects legacy strengths, listens to frontline voices, and creates systems that are not only efficient but also trusted. This ensures that compliance does not feel like restriction, but like a structure that supports innovation and adoption.
Redefining the Future of Compliance and Care
KATALYST & CO is scaling with $10M in initial funding, expanded international operations, and a growing advisory portfolio. Under Kat’s leadership, the firm is showing how regulation can be a foundation for both innovation and durability. She demonstrates that lasting progress in healthcare is achieved by leaders who know how to design systems that are bold, ethical, and deeply human.
By approaching regulation as a guide rather than a limitation, Kat Alvarez is building models that prove compliance and innovation can move forward together. Her formula ensures that the future of healthcare is shaped not only by ambition, but also by trust and responsibility.
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