Lifestyle

From Graduating High School With a 2.0 GPA To Scaling Multiple Marketing Agencies

Published

4 years ago

April 5, 2021

For Massimo Didomenico to grow from a lower-middle-class household, it would be hard to envision becoming a coveted figure in the digital marketing world. Massimo graduated from high school with a 2.0 GPA having an entrepreneurial flame burning within him. He wanted to join college and study business. However, upon entering, he dropped out of college in his second semester and started pursuing his business ventures. His interest was in helping people achieve their goals by making money through digital marketing.

Massimo partnered with two of his colleagues and started a marketing company when he was just 18 years old. The move came with lots of challenges like any other startup company. Massimo would wake up at 4 am to go to the gym, arrive at the office at 8 am to build his company. What was he going to do differently to disrupt the market and emerge as the number one authority in his field?

The Rise

As a startup, Massimo’s company had a tiny client base. However, due to their dedication, persistence, and passion, they managed to get to work with some of the big brand names and CEOs. Their company was soon rising and “blowing up.” But when they tried to exit the company, something went wrong. The partners’ names were tarnished online, and they moved on to launch a new venture, and guess what? The Bahamas was the ideal place to work on the next move for Massimo.

Luckily, Massimo managed to connect with an individual who owned a marketing company but did it differently. The collaboration was the birth of something big. The duo began to disrupt the digital marketing field and build a name for themselves. Sooner than later, they acquired a publicly-traded holdings company, and still today they are scaling like crazy.

Why Massimo’s Strategy is Unique

When Massimo joined the digital marketing industry, it was clear that a new force had arrived. He chose to be honest with his clients in every step of serving them. The fluffy marketing that was slowly killing most entrepreneurs’ business was now on the spot. Massimo chose the other way round. He was going to market without the fluff. He began offering marketing services that everyone cherished and needed, not just for quick bucks but for the sake of helping them gain credibility.

Today, Massimo is at the forefront of helping individuals increase their social presence on social media and establish them as credible and authoritative in their niches. In the process, he helps them leverage and generate more income and become more visible online. Massimo also helps his clients build client acquisition systems through digital media to increase volume and qualified leads.

Scaling Multiple Agencies

In his prior business, Massimo helped scale his agency to over 6-figures in under four months. He has also helped companies such as Bang Energy, Toyota and helped a plethora of 8-9 Figure Earners establish their personal brand online over Instagram.

His company Tansocial focuses on personal branding and building automated client acquisition systems for businesses through digital media. He helps agencies develop social presence and communicate their value on Instagram and teach them how to leverage it to bring in more revenue, visibility, speaking engagements, and more opportunities. He also helps corporate entities generate more revenue and build a scalable system to acquire clients.

For more information on scaling your company, you can connect with Massimo on Facebook, LinkedIn, or Instagram.

Lifestyle

The Future of Social Dancing: How Latin Dance is Adapting to a New Generation

Published

1 day ago

August 21, 2025

Michelle Langton

Latin dance thrives on connection. The music, the partner, and the crowd all feed one another.

Today, that connection is shaped by a younger, digitally fluent generation, and few understand the shift better than Damian Guzman, founder of Bachata Sensual America (BSA). From prize-winning festivals to late-night socials, Guzman and BSA show how the scene is evolving without losing its roots.

Streaming steps, viral beats

A decade ago, beginners to Latin dance hunted for grainy DVD tutorials; now they unlock entire combinations on their phones. TikTok loops, YouTube shorts, and Instagram reels have compressed learning into snack-sized bursts.

Many of the artists signed on with Bachata Sensual America meet dancers where they scroll, posting slow-motion breakdowns and “follow-along” drills that rack up thousands of views. This approach addresses two key Gen Z demands: instant access and a clear path from screen to floor.

By allowing newcomers to practice at home before facing a packed room, the online channel lowers the fear barrier while seeding a desire for in-person connection.

Festivals as entry points, not finish lines

Digital discovery is only the first act. For many people, their real baptism happens at multi-day events where practice hours blur into sunrise socials.

BSA’s flagship Houston Bachata Sensual Festival returned on May 2^nd, 2025, with a follow-up week slated for Bachata Sensual Festival Chicago, September 4^th-9^th, 2025. Both weekends pair technique labs with mental-wellness talks and DJs specializing in bachata, mirroring the playlists in dancers’ earbuds.

That balance of skills and community is why independent reviewers named BSA one of the “Top Latin Dance Festivals in the United States” for 2025. Yet, for Damian, awards matter less than the message: a festival can feel world-class without pricing out college students. He keeps passes tiered, encourages volunteer shifts that offset costs, and prepares bootcamps for absolute beginners, ensuring the dance floor reflects the same diversity he sees online.

Teaching culture, not just choreography

Bachata’s recent boom owes much to its European reinvention. Damian experienced that surge firsthand while earning one of the first U.S. instructor certifications in the Bachata Sensual style. He returned determined to give American dancers the same blend of precision and musicality he had experienced abroad.

BSA classes devote equal time to connection cues, body mechanics, and the genre’s Dominican roots. That trifecta resonates with younger students who want authenticity, not just a viral dip.

“In class I tell people, ‘Technique is how you respect your partner; musicality is how you respect the song,’” Guzman said during a recent podcast. The line distills his mission: elevate standards while keeping the dance welcoming.

Building inclusive, mindful spaces

Generation Z brings new expectations around consent, identity, and mental health. BSA’s code of conduct spells out everything from appropriate touch to gender-neutral role selection. Security staff mediate conflicts quickly, and workshop leaders open sessions with grounding exercises to calm nerves. These actions might sound small, yet they remove friction that once pushed many newcomers away.

Damian argues that such policies go beyond ethics; they future-proof the scene. Normalizing role fluidity in Latin dance widens its talent pool and invites richer musical interpretations. By acknowledging anxiety and overstimulation — common concerns for digital natives — events can retain dancers who might otherwise retreat after their first crowded social.

Latin dance has never stood still, and its next evolution is already spinning under disco lights from Houston to Helsinki. With a phone in every pocket and a festival on every calendar, the gap between discovery and mastery keeps shrinking.

Damian Guzman and Bachata Sensual America illustrate what happens when tradition listens, adapts, and leads with purpose. The result is a scene ready for whatever beat the next generation drops — and a future where social dancing feels more connected, inclusive, and alive than ever.