Business

From the Israel to U.S. – One-Client-at-a-Time Approach Makes Tomer Fridman the Top High-End Real Estate Broker

Published

5 years ago

August 27, 2020

Among hundreds and thousands of successful personalities in the world, there are only a few who claim that what they are doing at present was their lifelong dream. There is no denying there; dreaming and turning that dream into a reality requires courage. Not many people have the potential to choose a career based on their dreams, and for others, dreams are just a meaningless collection of experiences. The question arises, “are dreams really meaningless?”

People who have this question in mind need to look at the living examples, where people not only tried to turn their dream into reality but were able to succeed in it. Dreams provide a direction and serve as a form of motivation, which is something people do not want to believe. One such example is Tomer Fridman. Owner of one of the most successful mother-son businesses, Tomer Fridman, is making his way to the top in the high-end real estate sector.

An Israeli-American, Tomer was passionate about the real estate sector since he was just a kid. His mother and 50/50 business partner, Isidora Fridman, recalls how her son was always into exploring real estate properties. She asked Tomer when he was just ten years old if he wanted to watch a movie, “He said, ‘Mom, you know, I’d really prefer to go look at this new gated community in Calabasas.”

Real estate properties instilled a sense of excitement in him, even when he was just a 10-year-old. His mother stated, “Even as a child, he was hooked on real estate.” These childhood stories about Tom Fridman, who is dominating the real estate sector from the United States to Israel, indicate the passion, admiration, and love this man has for this industry.

Passion, Determination, & Consistency Pave the Way for Success

While every person in this world dreams, not everyone possesses the qualities that are needed to turn their dreams into reality. Along with passion and determination, one has to be consistent in their efforts. Turning a dream into reality is not simple; it brings innumerable challenges and difficulties in one’s way. However, the person who is consistent and determined will stand firmly against every obstacle life brings in their way.

Born in Tel Aviv, Israel on September 6, 1976, Tomer Fridman raised in Los Angeles, California, in the house of Isidora Fridman. He was raised in a family where children were encouraged to dream and set life goals. Tomar’s mother has been working with her son for almost a decade and is a 50/50 partner in the business, shows that his parents were his biggest supporters.

After completing his high school education and graduating from Taft High School, Tomer entered UCLA where he acquired a Bachelor’s in Arts degree in International relations. He graduated from UCLA in 1998 and then got his Juris Doctorate from Loyola Law School.

Even though he acquired a law education, he wanted to establish a career as a real estate broker. After graduating from Loyola Law School in 2003, Tomer decided to step into the real estate sector. His passion, determination, and continuous efforts led him to establish his own brokerage firm.

He aimed at the high-end and luxury real estate. He started working with some of the most VIP clients, including Jennifer Lopez, Khloe Kardashian, Lamar Odom, Kim Kardashian and Kanye West, and many others.

A Unique Approach

Recognized by Forbes, Financial Times, The Hollywood Reporter, Angelino, and featured in the prestigious “Hot Properties” column of The Los Angeles Times, this man makes use of his one-client-at-a-time approach.

He believes that to grow a business in this sector; there is a need to provide personalized services to the clients. When dealing with high-end clients, this is a crucial aspect, and it serves as a ‘deal maker or breaker.’

His dynamic approach is helping him establish himself as a top entity in the world of VIP clients as all luxury-lovers admire perfectly-tailored services. Tomer is providing his clients exactly that kind of convenience, which helps him build a strong network of captains of industry, entertainment executives and high-profile celebrities.

A Sneak Peek into the Present

Tomer has reached the 3-billion mark in his career sales, and he broke the record of $300,000,000 closed sales in a single year. He is the chairman of the Fridman Group, executive director of international markets, and also serves as the company’s executive director of luxury and celebrity real estate. He deals with luxury real estate in Los Angeles, parts of Europe, and Israel.

He has been ranked as America’s Best Real Estate Agents by Wall Street Journal. When talking about Hollywood’s real estate agent, his name tops the list. Tomer is the only agent in the United States on the Board of Directors for a global real estate brand, EMEIA. Moreover, he has taken up the title of being the only agent in Los Angeles to have transacted all sales of 20MM and above to International buyers in the first quarter. Tomer Fridman us dominating the real estate sector in three parts of the world, that too in the luxury sector, becoming the face of ‘Hollywood’s top real estate agents.’

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.