Dubai – Planning to get a beauty salon license in Dubai or establishing your personal beauty saloon has become one of the best ventures here to give a start. Your business will never undergo loss and always be able to generate a huge amount since everyone wants to have beauty treatments once a while. But an entrepreneur is required to fulfil some basic requirements to set up beauty salon in Dubai. Here are some of the guidelines that need to be followed.
Guideline to Setup a Beauty Salon in Dubai
- The furniture should be cleaned and appropriate as well as the lighting of the salon should be sufficient enough for the space.
- The location needs to be sanctioned by the planning department of Dubai Municipality.
- There should be a billboard positioned in front of your beauty salon.
- dressing chairs should be of the particular size approx. 3.0m wide x 3.5m length and not less than this.
- A separate area needs to be selected for beauty treatments such as a manicure, pedicure, hair removal, and henna application. The proportions of all such parts should be more than 2.50m x 1.50m along with an appropriate divider.
- The distance between the ceiling of room and the floor of beauty salon should be further than 2.30m.
- A wash basin needs to be placed near the facial treatments area.
- A water heater is a must-have in beauty salon, that needs to be placed in the most suitable area.
- Fireproof materials should be use for constructing area of hair removing.
- There should be proper cupboards and drawers to showcase cosmetics and keep towels.
Important Points to Think About Before Opening a Salon in Dubai
It is worth to go through the important information earlier than deciding to get a beauty salon license in Dubai.
Kind of Salon: Do you just want to launch a hair salon or would you be offering extra services such as manicures, pedicures, hair treatments, etc. further, you need to think if you wish to establish a men’s salon only or a women’s salon.
Salon Business Choices: Decide if you wish to set up your personal salon from scrape or you want to purchase hair salon franchise or get a previously running salon. Think about the legal structure – do you prefer to own it or want to be a partner in business.
License and Approval: Check you have all resident permits and licenses such as a business license, NOC, or other important certifications which are required for proper conduct of your business. Grasp the laws and regulations. it is also intelligent step to finance a better insurance policy that can guard your business against the claims.
Finances: Guesstimate your initial costs before you start your business and decide how you will be safeguarding the funds for your salon’s business and its further enlargement.
Location selection: In case, you wish to run your beauty salon at home, you want approval from the Dubai Economic Development Department. Or else, you can set up your business in a reasonably priced location.
To help in setting up a business, there are many companies that are providing business consulting in Dubai. You can get in touch with them if you are planning to start your own business.
Report Shows Disney Dethrones Apple as the Most Intimate Brand in the World
Every year MBLM does a Brand Intimacy Study to find which brands customers are most loyal to. It is the largest study of its kind, surveying 6,000 consumers. Participants are asked questions about which brands they use regularly, how they feel about those brands, and if they feel that they could live without the brands’ products.
This year, Disney managed to top Apple for the first time ever. Other brands in the top ten list included Amazon, Chevrolet, Netflix, Harley Davidson, Playstation, and YouTube. To see all of the details, you can download the full Brand Intimacy Study on MBLM’s website.
It’s not surprising that Disney has built such a strong following. With the Avengers and the Marvel Universe rocking the box office, related merchandise, shows, and events are drawing in record-breaking crowds. And, this is only the cherry on top of the Disney empire.
Disney has been a household name for generations. From Mickey Mouse to Disneyland to the Disney Channel to Star Wars and on and on. Disney has been on a solid growth trajectory for years and there’s no end in sight. Part of the reason that Disney is so successful is that it prioritized its relationship with consumers.
Brand intimacy has a significant impact on a company’s ability to survive and thrive.
According to MBLM’s Brand Intimacy Study, building brand intimacy creates price resilience and builds customer loyalty.
According to Digital Authority Partners, when consumers feel a bond with a brand, they are willing to pay more for their product than the product of a competitor. MBLM says that many of these consumers are willing to pay up to 20% more.
This willingness stems from an emotion-centered marketing strategy. For Disney in particular, nostalgia plays a big part in their marketing campaigns. The longevity of the brand has allowed for devoted consumers to pass their favorite movies or toys on to their children through multiple generations. The desire to purchase a product is pursued by a child and a parent.
The ability to pass on this brand intimacy to the next generation is made possible by a willingness to keep up with new technology. If Disney still produced the same sketch-cartoons of Steamboat Willie, the company would have died out decades ago. However, Disney is always looking for ways to stay in the spotlight.
A great example of this is Disney’s upcoming streaming service, Disney+.
The way that we view movies and TV shows is changing. Streaming services like Netflix and Hulu have paved the way for others. Disney, seeing this opportunity, has opted to remove their content from these streaming services so that they can remain exclusive to their own service.
Judging by the results of the Brand Intimacy Study, this will be a successful venture.
With big brands like Disney or Amazon, it can be extremely difficult to build a name for yourself as an emerging business. But, brand intimacy may be the answer to this problem.
It’s not enough anymore to have a good product. It’s so easy for another, bigger company to come along and start selling a similar product–and they already have the customer loyalty to back it up.
One great way for businesses to differentiate is to start building that emotional attachment with their customers by adopting a data-driven marketing approach. Business can build a connection by gauging customers’ interests with regards to what matter the most to them.
One strategy that has been leveraged more and more in recent years is the practice of giving back to a cause that a company’s target audience is passionate about. That is in line with recent report findings which show that Generation Z (young people aged 16 to 30) are particularly interested in giving back to the community according to a recent study.
To that effect, for example, Kool8, a company in Chicago that produces water bottles, has put in place a very clear give-back policy for their products. For every bottle that is sold, 20% of the profit will go towards providing clean drinking water for underprivileged areas of the world.
Another example is the Tiesta Tea Foundation. They work to support people in economic hardship, raise awareness and acceptance for people with special needs or disabilities, and also work to bring clean drinking water to developing countries.
These businesses go above and beyond distributing their product to help others in need and build brand intimacy. By working to solve problems that consumers care about, they earn their business and their loyalty. These tactics create an emotional bond with the product that the consumer would not typically feel with a new business or product.
Focusing on brand intimacy is a new norm for successful businesses. We’ve seen the success of a good brand intimacy building campaign from Disney, and you can bet that they are not going anywhere any time soon.
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