Connect with us

Business

Heart Centered Branding Takes Front And Centre In 2022

mm

Published

on

As a new wave of female leadership expands into the world, the landscape of branding in business is deepening. Consumer expectations demand a new level of connection from those in positions of influence where real, raw and relatable is now the currency of long lasting impact.

Passionate entrepreneurs like Sara Blakely, with boundless authenticity and ambition, are taking center stage as heart-driven leaders. SPANX, now a billion dollar brand has become a household name, by way of inspiring hundreds of thousands of women through Blakely’s Instagram account. Connecting with her audience through her now infamous coffee mug images, Blakely shares such action-inspiring quotes as: ‘If your own story is not inspiring to you, it’s time to rewrite that sh*t!’. The realness of her videos, immersing her audience in her home-life, magnifies the sense of belonging to her family. It’s a revealing perspective that has allowed other women to chase their dreams and grow their own brands by simply being themselves.

The Pillars Of A Heart Centered Brand

Building a business that is bigger than you, takes heart and demands a wild ride into defining the values of your company, the mission it serves and a story that people can not only relate to but deeply trust. From purpose to profits, let’s explore the 5 pillars to establishing a heart centered brand…

Purpose: This is the heartbeat of your work. It is the reason people connect with, and rally behind what you do, and why you do it. Articulate this well and your brand will move mountains. Your purpose is shared through potent storytelling and a community culture enriched with powerful values.

People: Brands exist because they serve people. Knowing who you are designing your products and services to support, is essential. Defining your target audience will ensure aligned branding and messaging that speaks authentically to your ideal consumers.

Possibility: Knowing the problem your business solves is crucial. However, in contrast to the pain-based selling and engagement tactics of the past, heart-led businesses are fluent in speaking to the wisdom and potential of their ideal audience.

Products: The place where people invest to reach their goals and meet their needs. Your services or products are the bridge between where they are now and where they will be tomorrow. Your brand is their solution. 

Profits: A successful heart-centred brand is profitable. Setting your business up to ensure its ability to sustain impact and service for years to come, is critical in establishing a trustworthy brand.

Establish The Energy For Congruency


High energy and the know-how to helm a Billion Dollar Company, Blakely swears by morning yoga at 6:30am, followed by a healthy smoothie. “It has frozen wild blueberries, a few dark cherries, kale, dates, cinnamon, spinach, cilantro, fresh mint, lemon, water, ice, chia, and walnuts,” Blakely shares. Where most female start-ups believe their brand will be built on the coattails of sleepless nights and another hit of caffeine, it is quite the opposite for those deeply devoted to heart-centered leadership and a sustainable business model.

Similarly, Ondi Laure swears by her morning ritual of practicing gratitude at 5am. According to Ondi, early mornings are the sacred time of day allowing for calm and creativity to be born: “I like to think of an early morning routine as self-care. Because without a healthy me there are no books. No books mean no business.”

Ondi, Founder of Story Launcher Publishing, enriches the lives of her readers through the magnificent power of story-telling, to remind us of the savagery of the past. She writes of the struggles and glories of today and brings stories that inspire hope for a better future. Through her publishing company, Ondi has become a powerful catalyst for other women to bring their stories into the world and give them life.

For Ondi, bringing a legacy piece to life for her clients has become part of her life-giving mission and brand – A business built on purpose, if you approach it as being bigger than yourself, will allow you to find profound intention in your craft, a passion, and a purpose that you didn’t know you had.”

The Power Of Inclusion

At its essence, a successful heart-centered brand has people as its core. For Kathy Gibson, a passionate leader whose unique gifts and talents reside in work of diversity, equity and inclusion she is trailblazing a path forward where unintentional division no longer exists for those in the business of people.  

“It’s been a profound journey of self-discovery, compassion for all people, particularly those who face adversity or ancestral trauma. I aim to acknowledge, and recognize, the things I can control and support positive change in those around me to elevate and give life to the power that inclusion has, both personally and professionally.”

Gibson, is an advocate and expert on pressing economic, social and technology issues. As a working mother of two children, Kathy has had the opportunity to pursue the true passions in her life – motherhood, operating her own successful business, and bridging the gap between incorporating her spiritual path with her professional life to enhance impact at scale.

Her biggest piece of advice for CEO’s managing a team within a heart centered business model: Diversity and inclusion needs to be at the foundation of your operations. Establishing policies and procedures at every level of the employee life cycle will ensure that your unique goals are attainable. Employees will thrive in an inclusive environment, allowing them to express their unique perspectives to initiate strong performance and innovation for your brand.

Final Thoughts

2022 will see heart-centered entrepreneurs cultivate a deeper level of authenticity in their branding, energy and communities. The Hustle and pain-focused selling of the past, has given way to story and messaging that speaks to possibility and potential through the lens of love.

When more women are themselves, anchoring into their values and influence from that place, only good can come of it. That is a world we can all begin to consciously cultivate in 2022.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

How Good is Investing in SBI Small Cap Fund? ET Money Explains

mm

Published

on

Though small cap funds have constantly remained under pressure in recent times, a few have managed to break through.

It has been observed that after outperforming large cap stocks for a long period, small cap stocks faced hurdles and came under pressure which came across as a cause of worry for investors. However, the recovery has been quick enough to put them back on track. Having said that, investors need to be cautious as the volatility could possibly shake up the markets. Mutual fund schemes would also get affected by these market movements, hence investing in only well managed schemes in the small cap funds category is advisable with a long-term investment view of more than 7-8 years. One should definitely avoid investing in small cap funds that work towards getting returns instead of focussing on quality stocks and risk management.

If you are looking out for a well managed small cap fund, then SBI Small Cap Fund is the ideal choice. The fund has shown tremendous performance across various market conditions in the past, and has significantly outperformed the benchmark and category average during the bull and bear phases. In the past 5 years, SBI Small Cap Fund has been one of the best in its category and has given returns with a CAGR of around 22.2%, as against 16.6 % GR delivered by its benchmark S&P BSE Small-Cap – TRI. The outstanding performance has attracted many investors owing to its stability, and its AUM has also grown over four times in the past couple of years. SBI Small Cap Direct Growth Fund has given good returns to investors over the years and still stands amongst one of the best small cap funds in the market.

SBI Small Cap Fund is designed to give its investors’ long-term growth in capital along with the liquidity of an open-ended scheme by investing majorly in a well-diversified portfolio of equity stocks of small-cap companies. Furthermore, the fund currently holds a significant exposure of about 15% to 25% in mid-caps, along with a minor allocation of up to 2% in large-caps. Since its inception, SBI Small Cap Fund has been one of the most appropriately managed schemes in the small-cap funds category. However, being a small-cap fund, it is bound to witness extreme volatility when the small-cap stocks are under pressure owing to volatility. Still, the fund’s ability to tide throughout these market corrections makes it an ideal choice for investors who are looking for a long term investment horizon over 7-8 years.

Continue Reading

Trending