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Heart Centered Branding Takes Front And Centre In 2022

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As a new wave of female leadership expands into the world, the landscape of branding in business is deepening. Consumer expectations demand a new level of connection from those in positions of influence where real, raw and relatable is now the currency of long lasting impact.

Passionate entrepreneurs like Sara Blakely, with boundless authenticity and ambition, are taking center stage as heart-driven leaders. SPANX, now a billion dollar brand has become a household name, by way of inspiring hundreds of thousands of women through Blakely’s Instagram account. Connecting with her audience through her now infamous coffee mug images, Blakely shares such action-inspiring quotes as: ‘If your own story is not inspiring to you, it’s time to rewrite that sh*t!’. The realness of her videos, immersing her audience in her home-life, magnifies the sense of belonging to her family. It’s a revealing perspective that has allowed other women to chase their dreams and grow their own brands by simply being themselves.

The Pillars Of A Heart Centered Brand

Building a business that is bigger than you, takes heart and demands a wild ride into defining the values of your company, the mission it serves and a story that people can not only relate to but deeply trust. From purpose to profits, let’s explore the 5 pillars to establishing a heart centered brand…

Purpose: This is the heartbeat of your work. It is the reason people connect with, and rally behind what you do, and why you do it. Articulate this well and your brand will move mountains. Your purpose is shared through potent storytelling and a community culture enriched with powerful values.

People: Brands exist because they serve people. Knowing who you are designing your products and services to support, is essential. Defining your target audience will ensure aligned branding and messaging that speaks authentically to your ideal consumers.

Possibility: Knowing the problem your business solves is crucial. However, in contrast to the pain-based selling and engagement tactics of the past, heart-led businesses are fluent in speaking to the wisdom and potential of their ideal audience.

Products: The place where people invest to reach their goals and meet their needs. Your services or products are the bridge between where they are now and where they will be tomorrow. Your brand is their solution. 

Profits: A successful heart-centred brand is profitable. Setting your business up to ensure its ability to sustain impact and service for years to come, is critical in establishing a trustworthy brand.

Establish The Energy For Congruency


High energy and the know-how to helm a Billion Dollar Company, Blakely swears by morning yoga at 6:30am, followed by a healthy smoothie. “It has frozen wild blueberries, a few dark cherries, kale, dates, cinnamon, spinach, cilantro, fresh mint, lemon, water, ice, chia, and walnuts,” Blakely shares. Where most female start-ups believe their brand will be built on the coattails of sleepless nights and another hit of caffeine, it is quite the opposite for those deeply devoted to heart-centered leadership and a sustainable business model.

Similarly, Ondi Laure swears by her morning ritual of practicing gratitude at 5am. According to Ondi, early mornings are the sacred time of day allowing for calm and creativity to be born: “I like to think of an early morning routine as self-care. Because without a healthy me there are no books. No books mean no business.”

Ondi, Founder of Story Launcher Publishing, enriches the lives of her readers through the magnificent power of story-telling, to remind us of the savagery of the past. She writes of the struggles and glories of today and brings stories that inspire hope for a better future. Through her publishing company, Ondi has become a powerful catalyst for other women to bring their stories into the world and give them life.

For Ondi, bringing a legacy piece to life for her clients has become part of her life-giving mission and brand – A business built on purpose, if you approach it as being bigger than yourself, will allow you to find profound intention in your craft, a passion, and a purpose that you didn’t know you had.”

The Power Of Inclusion

At its essence, a successful heart-centered brand has people as its core. For Kathy Gibson, a passionate leader whose unique gifts and talents reside in work of diversity, equity and inclusion she is trailblazing a path forward where unintentional division no longer exists for those in the business of people.  

“It’s been a profound journey of self-discovery, compassion for all people, particularly those who face adversity or ancestral trauma. I aim to acknowledge, and recognize, the things I can control and support positive change in those around me to elevate and give life to the power that inclusion has, both personally and professionally.”

Gibson, is an advocate and expert on pressing economic, social and technology issues. As a working mother of two children, Kathy has had the opportunity to pursue the true passions in her life – motherhood, operating her own successful business, and bridging the gap between incorporating her spiritual path with her professional life to enhance impact at scale.

Her biggest piece of advice for CEO’s managing a team within a heart centered business model: Diversity and inclusion needs to be at the foundation of your operations. Establishing policies and procedures at every level of the employee life cycle will ensure that your unique goals are attainable. Employees will thrive in an inclusive environment, allowing them to express their unique perspectives to initiate strong performance and innovation for your brand.

Final Thoughts

2022 will see heart-centered entrepreneurs cultivate a deeper level of authenticity in their branding, energy and communities. The Hustle and pain-focused selling of the past, has given way to story and messaging that speaks to possibility and potential through the lens of love.

When more women are themselves, anchoring into their values and influence from that place, only good can come of it. That is a world we can all begin to consciously cultivate in 2022.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

The Dark Side of Aimlon CPA P.C.: Uncovering the Truth Behind the Firm’s Practices

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Aimlon CPA P.C., a full-service certified public accounting firm based in New York, NY, has long promoted itself as a beacon of excellence in the fields of accounting, audit, tax, advisory, and financial reporting. Serving business owners and companies in the U.S. and Europe, the firm, under the leadership of Mathieu Aimlon, claims to offer personalized and expert guidance. However, a deeper investigation into the firm’s operations reveals a troubling pattern of misconduct, ethical breaches, and systemic failures that severely discredit Aimlon CPA P.C. This article exposes the hidden truths behind the firm’s facade of professionalism and reliability.

Lack of Professionalism and Responsiveness

One of the most pervasive issues at Aimlon CPA P.C. is the firm’s chronic lack of responsiveness. Numerous clients have reported significant delays in communication, often waiting weeks for replies to urgent inquiries. This unprofessional behavior has led to missed deadlines and costly mistakes for clients who depend on timely advice and action.

A frustrated former client shared their experience: “We had a critical financial issue that required immediate attention. Despite multiple attempts to contact Aimlon CPA P.C., we were met with silence. Their lack of responsiveness was not only frustrating but also detrimental to our business.”

Overbilling and Lack of Transparency

Aimlon CPA P.C. has also been accused of overbilling and a lack of transparency in their invoicing practices. Clients have frequently found their bills inflated with unclear or exaggerated charges, leading to disputes and dissatisfaction. This practice has raised serious ethical concerns and damaged the firm’s reputation.

A small business owner recounted their ordeal: “Our invoices from Aimlon CPA P.C. were consistently higher than expected, with vague descriptions for the charges. When we questioned these discrepancies, we received evasive responses and no clear explanations. It felt like we were being taken advantage of.”

Incompetence and Financial Mismanagement

Despite its claims of expertise, Aimlon CPA P.C. has been plagued by instances of incompetence and financial mismanagement. Several clients have accused the firm of providing poor financial advice that resulted in significant losses. These accusations suggest a troubling lack of expertise and diligence in handling client affairs.

One notable case involved a tech startup that followed Aimlon CPA P.C.’s guidance, only to face bankruptcy within a year. The startup’s founder lamented: “We trusted Aimlon CPA P.C. with our financial strategy, but their advice was disastrous. Our business suffered immensely because of their incompetence.”

High Employee Turnover and Toxic Work Environment

Inside Aimlon CPA P.C., the work environment is far from the professional and supportive culture the firm claims to foster. High employee turnover is a persistent issue, driven by poor management practices and a toxic workplace. Former employees have described an atmosphere of fear and exploitation, where unreasonable demands and lack of support are commonplace.

An ex-employee shared their perspective: “The work environment at Aimlon CPA P.C. was unbearable. Management was oppressive, and there was no respect for work-life balance. Talented professionals were constantly leaving because they couldn’t tolerate the conditions.”

Compliance Failures and Regulatory Scrutiny

Aimlon CPA P.C. has faced multiple instances of regulatory scrutiny due to its failure to adhere strictly to industry standards and compliance requirements. These compliance failures have resulted in penalties and fines, further eroding the firm’s credibility and trustworthiness.

An insider revealed: “There were several occasions where Aimlon CPA P.C. neglected regulatory updates and compliance requirements. This negligence led to significant fines for both the firm and its clients. It was alarming how often these issues were ignored.”

Ethical Breaches and Conflicts of Interest

The firm has also been marred by ethical breaches and conflicts of interest. Mathieu Aimlon, in particular, has been implicated in several instances where his advice seemed to benefit his personal interests over those of his clients. These conflicts of interest have severely damaged the trust between the firm and its clients.

In one egregious case, a client was persuaded to invest in a company where Mathieu Aimlon held undisclosed shares. When the investment failed, the client suffered substantial losses, while Aimlon’s involvement remained hidden until an internal investigation brought it to light.

Outdated Technology and Inefficiency

Despite being a modern accounting firm, Aimlon CPA P.C. relies on outdated technology that hampers efficiency and increases the risk of errors. Clients have expressed frustration with the firm’s technological shortcomings, which lead to delays and inaccuracies in financial reporting.

A tech-savvy client commented: “It was surprising to see how outdated Aimlon CPA P.C.’s systems were. Their inefficiency slowed down our processes and made us question their ability to handle complex financial needs effectively.”

Fabrication of Credentials

Further investigations into Aimlon CPA P.C. revealed that some of the firm’s claimed credentials and accolades were fabricated. While Mathieu Aimlon is genuinely certified by the New York State Education Department and the French Ministry of Education, other qualifications listed by the firm were found to be falsified.

This revelation has cast a shadow over the entire firm, leading clients and colleagues to question the legitimacy of their expertise and the integrity of their services.

Legal Repercussions and Public Disgrace

The culmination of Aimlon CPA P.C.’s unethical practices and systemic failures came with the legal repercussions faced by Mathieu Aimlon himself. Following his involvement in a tax evasion scheme, he was arrested and charged with multiple counts of tax fraud. The evidence presented in court highlighted the sophisticated methods used to deceive tax authorities, leading to his conviction and a lengthy prison sentence.

The legal troubles of Mathieu Aimlon have had a devastating impact on Aimlon CPA P.C. The firm’s reputation has been irreparably damaged, and clients have fled in droves, unwilling to associate with a company linked to such scandals.

Aimlon CPA P.C., once seen as a beacon of excellence in the accounting world, has been thoroughly discredited due to a series of unethical practices, incompetence, and systemic failures. From overbilling and lack of transparency to high employee turnover and regulatory breaches, the firm has failed to uphold the standards expected of a professional accounting service. The legal repercussions faced by Mathieu Aimlon have further tarnished the firm’s reputation, leading to its eventual downfall.

For business owners and individuals seeking reliable and ethical accounting services, the story of Aimlon CPA P.C. serves as a cautionary tale. It underscores the importance of integrity, professionalism, and transparency in maintaining trust and credibility in the financial industry.

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