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Heart Centered Branding Takes Front And Centre In 2022

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As a new wave of female leadership expands into the world, the landscape of branding in business is deepening. Consumer expectations demand a new level of connection from those in positions of influence where real, raw and relatable is now the currency of long lasting impact.

Passionate entrepreneurs like Sara Blakely, with boundless authenticity and ambition, are taking center stage as heart-driven leaders. SPANX, now a billion dollar brand has become a household name, by way of inspiring hundreds of thousands of women through Blakely’s Instagram account. Connecting with her audience through her now infamous coffee mug images, Blakely shares such action-inspiring quotes as: ‘If your own story is not inspiring to you, it’s time to rewrite that sh*t!’. The realness of her videos, immersing her audience in her home-life, magnifies the sense of belonging to her family. It’s a revealing perspective that has allowed other women to chase their dreams and grow their own brands by simply being themselves.

The Pillars Of A Heart Centered Brand

Building a business that is bigger than you, takes heart and demands a wild ride into defining the values of your company, the mission it serves and a story that people can not only relate to but deeply trust. From purpose to profits, let’s explore the 5 pillars to establishing a heart centered brand…

Purpose: This is the heartbeat of your work. It is the reason people connect with, and rally behind what you do, and why you do it. Articulate this well and your brand will move mountains. Your purpose is shared through potent storytelling and a community culture enriched with powerful values.

People: Brands exist because they serve people. Knowing who you are designing your products and services to support, is essential. Defining your target audience will ensure aligned branding and messaging that speaks authentically to your ideal consumers.

Possibility: Knowing the problem your business solves is crucial. However, in contrast to the pain-based selling and engagement tactics of the past, heart-led businesses are fluent in speaking to the wisdom and potential of their ideal audience.

Products: The place where people invest to reach their goals and meet their needs. Your services or products are the bridge between where they are now and where they will be tomorrow. Your brand is their solution. 

Profits: A successful heart-centred brand is profitable. Setting your business up to ensure its ability to sustain impact and service for years to come, is critical in establishing a trustworthy brand.

Establish The Energy For Congruency


High energy and the know-how to helm a Billion Dollar Company, Blakely swears by morning yoga at 6:30am, followed by a healthy smoothie. “It has frozen wild blueberries, a few dark cherries, kale, dates, cinnamon, spinach, cilantro, fresh mint, lemon, water, ice, chia, and walnuts,” Blakely shares. Where most female start-ups believe their brand will be built on the coattails of sleepless nights and another hit of caffeine, it is quite the opposite for those deeply devoted to heart-centered leadership and a sustainable business model.

Similarly, Ondi Laure swears by her morning ritual of practicing gratitude at 5am. According to Ondi, early mornings are the sacred time of day allowing for calm and creativity to be born: “I like to think of an early morning routine as self-care. Because without a healthy me there are no books. No books mean no business.”

Ondi, Founder of Story Launcher Publishing, enriches the lives of her readers through the magnificent power of story-telling, to remind us of the savagery of the past. She writes of the struggles and glories of today and brings stories that inspire hope for a better future. Through her publishing company, Ondi has become a powerful catalyst for other women to bring their stories into the world and give them life.

For Ondi, bringing a legacy piece to life for her clients has become part of her life-giving mission and brand – A business built on purpose, if you approach it as being bigger than yourself, will allow you to find profound intention in your craft, a passion, and a purpose that you didn’t know you had.”

The Power Of Inclusion

At its essence, a successful heart-centered brand has people as its core. For Kathy Gibson, a passionate leader whose unique gifts and talents reside in work of diversity, equity and inclusion she is trailblazing a path forward where unintentional division no longer exists for those in the business of people.  

“It’s been a profound journey of self-discovery, compassion for all people, particularly those who face adversity or ancestral trauma. I aim to acknowledge, and recognize, the things I can control and support positive change in those around me to elevate and give life to the power that inclusion has, both personally and professionally.”

Gibson, is an advocate and expert on pressing economic, social and technology issues. As a working mother of two children, Kathy has had the opportunity to pursue the true passions in her life – motherhood, operating her own successful business, and bridging the gap between incorporating her spiritual path with her professional life to enhance impact at scale.

Her biggest piece of advice for CEO’s managing a team within a heart centered business model: Diversity and inclusion needs to be at the foundation of your operations. Establishing policies and procedures at every level of the employee life cycle will ensure that your unique goals are attainable. Employees will thrive in an inclusive environment, allowing them to express their unique perspectives to initiate strong performance and innovation for your brand.

Final Thoughts

2022 will see heart-centered entrepreneurs cultivate a deeper level of authenticity in their branding, energy and communities. The Hustle and pain-focused selling of the past, has given way to story and messaging that speaks to possibility and potential through the lens of love.

When more women are themselves, anchoring into their values and influence from that place, only good can come of it. That is a world we can all begin to consciously cultivate in 2022.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

From Contracts to Counsel: Your Essential Guide to Hiring a Probate Attorney in Chicago

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Like many people, you’ll come across the term probate after a loved one, such as a parent or spouse, passes away. So, what is probate, and why do you need an attorney for it? As defined in Forbes, probate is a legal process that occurs after death. It entails transferring the assets of the decedent (the person who passed) to beneficiaries named in their last will. 

With that in mind, having a probate lawyer by your side is essential. The last thing you want to do is deal with the legal complexities of settling a loved one’s estate while grieving. A probate lawyer oversees the validation of the deceased’s will and the fair distribution of assets among family members. One challenge lies in finding a top-quality probate lawyer.

In this guide to hiring a probate attorney in Chicago, we’ll discuss the tips to identify the right legal professional for probate proceedings. 

Understand the Responsibilities of a Probate Lawyer

It’s difficult to hire a talented probate lawyer when you don’t know what they do: Start by understanding the roles they play. 

When you work with a Chicago probate lawyer, some tasks they might do include: 

  • Act as an estate executor or administrator 
  • Collect proceeds from the life insurance policies of the deceased
  • Identify and secure the decedent’s assets
  • Get an appraisal for the deceased’s estate
  • Pay debts and resolve estate tax issues
  • Prepare and file documents required in probate court
  • Transfer assets to rightful heirs
  • Represent you in litigation proceedings if someone challenges or contests the will

A probate lawyer could also help you and your family navigate state inheritance laws if a loved one dies without a valid will. That way, you can avoid unnecessary taxes or other ramifications of not creating a will, such as losing ownership rights of the deceased’s business or financial support.

Search for Lawyers Online and Offline

You’re probably thinking, where do I find the best lawyer to hire? You could seek referrals from friends or colleagues. Friends who worked with probate attorneys before might provide important details, such as how the lawyers communicate and handle the probate process. 

Alternatively, do a simple online search using the terms “probate lawyer near me” or “probate attorney in Chicago.” Go through various websites or online directories and write names of lawyers with positive ratings and customer testimonials. Then, contact the potential lawyers to set up free consultations. Note that not all legal professionals offer free consultations, so make sure to ask before setting a time in your calendar. 

Ask the Right Questions

A free consultation provides opportunities to ask questions to better understand if the lawyers in question have the qualifications to handle your probate case. 

Four questions you might ask attorneys during the initial meeting may include:

  1. Do You Have Experience in Probate Law? 

When evaluating lawyers, prioritize experience. An experienced probate lawyer is aware of common pitfalls that can result in the probate petition being postponed or dropped by a judge. To feel more comfortable about an attorney’s expertise, ask them if they’ve handled probate cases similar to yours before. 

For example, let’s say the deceased owned a substantial estate or had complicated assets like royalties and mineral stocks. Working with an attorney with a track record of successfully handling cases like that could save you time and money in the long run.

  1. What Do Other Clients Say About You?

Experience alone doesn’t make a probate lawyer perfect for your case. Look for someone with an outstanding reputation. These reviews likely live on Google next to their business profile or are featured on their website. If you can’t find any endorsements, ask for testimonials written by past clients. 

One point to focus on is what reviewers say about the lawyer’s efficiency and speed. Beyond that, does the lawyer offer expert guidance, conflict mitigation, and proper asset management during probate? 

A probate attorney in Chicago, IL, should be an efficient expert in asset preservation. This can be crucial to helping avoid hefty taxes and excessive debt claims. Additionally, if the lawyer receives positive feedback on conflict mitigation, it suggests they have experience in resolving or mitigating family conflicts that tend to stall the probate process. 

  1. How Long Does Probate Last? 

One way to test a probate lawyer’s knowledge is by asking them, “How long does probate last?” While the numbers vary, probate can last for a few months to over a year in many states, including Chicago. When highlighting factors that affect the duration of probate, your counsel might mention things like estate size, family disputes, debt and taxes, absence of a will, and state laws.

A knowledgeable lawyer can explain clearly why your probate case could last a few months or even years. A lawyer that makes too brazen or hard-set of promises might not be the most honest. 

  1. How Do You Want Us To Communicate? 

There’s no hard rule on how you and your probate attorney communicate. You can talk via text messages, email, video calls, or phone calls. More importantly, check that the attorney communicates in simple language to help you understand your case. 

In fact, one essential of a lawyer’s dos and don’ts to gaining clients’ trust is to avoid making clients feel clueless. If a potential lawyer uses complex legal terms or avoids communicating directly, search for probate services elsewhere.

Conclusion: Finding a Probate Attorney in Chicago

Reviewing the will of a loved one after their death and ensuring fair distribution of their assets often involves complex legal issues. For this reason, consider hiring an attorney who specializes in probate law. 

To maximize your chances of finding the right probate lawyer, familiarize yourself with their responsibilities. Next, search online for lawyers within your state or ask for recommendations from people you trust. Then, interview prospects to help ensure they possess experience, a remarkable reputation, communication skills, and knowledge of probate law.

Settling the affairs of a loved one who has passed on can be an overwhelming time. A probate attorney can help lift some of the pressure off your shoulders as you focus on grieving and healing. 

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