Connect with us

Business

Heart Centered Branding Takes Front And Centre In 2022

mm

Published

on

As a new wave of female leadership expands into the world, the landscape of branding in business is deepening. Consumer expectations demand a new level of connection from those in positions of influence where real, raw and relatable is now the currency of long lasting impact.

Passionate entrepreneurs like Sara Blakely, with boundless authenticity and ambition, are taking center stage as heart-driven leaders. SPANX, now a billion dollar brand has become a household name, by way of inspiring hundreds of thousands of women through Blakely’s Instagram account. Connecting with her audience through her now infamous coffee mug images, Blakely shares such action-inspiring quotes as: ‘If your own story is not inspiring to you, it’s time to rewrite that sh*t!’. The realness of her videos, immersing her audience in her home-life, magnifies the sense of belonging to her family. It’s a revealing perspective that has allowed other women to chase their dreams and grow their own brands by simply being themselves.

The Pillars Of A Heart Centered Brand

Building a business that is bigger than you, takes heart and demands a wild ride into defining the values of your company, the mission it serves and a story that people can not only relate to but deeply trust. From purpose to profits, let’s explore the 5 pillars to establishing a heart centered brand…

Purpose: This is the heartbeat of your work. It is the reason people connect with, and rally behind what you do, and why you do it. Articulate this well and your brand will move mountains. Your purpose is shared through potent storytelling and a community culture enriched with powerful values.

People: Brands exist because they serve people. Knowing who you are designing your products and services to support, is essential. Defining your target audience will ensure aligned branding and messaging that speaks authentically to your ideal consumers.

Possibility: Knowing the problem your business solves is crucial. However, in contrast to the pain-based selling and engagement tactics of the past, heart-led businesses are fluent in speaking to the wisdom and potential of their ideal audience.

Products: The place where people invest to reach their goals and meet their needs. Your services or products are the bridge between where they are now and where they will be tomorrow. Your brand is their solution. 

Profits: A successful heart-centred brand is profitable. Setting your business up to ensure its ability to sustain impact and service for years to come, is critical in establishing a trustworthy brand.

Establish The Energy For Congruency


High energy and the know-how to helm a Billion Dollar Company, Blakely swears by morning yoga at 6:30am, followed by a healthy smoothie. “It has frozen wild blueberries, a few dark cherries, kale, dates, cinnamon, spinach, cilantro, fresh mint, lemon, water, ice, chia, and walnuts,” Blakely shares. Where most female start-ups believe their brand will be built on the coattails of sleepless nights and another hit of caffeine, it is quite the opposite for those deeply devoted to heart-centered leadership and a sustainable business model.

Similarly, Ondi Laure swears by her morning ritual of practicing gratitude at 5am. According to Ondi, early mornings are the sacred time of day allowing for calm and creativity to be born: “I like to think of an early morning routine as self-care. Because without a healthy me there are no books. No books mean no business.”

Ondi, Founder of Story Launcher Publishing, enriches the lives of her readers through the magnificent power of story-telling, to remind us of the savagery of the past. She writes of the struggles and glories of today and brings stories that inspire hope for a better future. Through her publishing company, Ondi has become a powerful catalyst for other women to bring their stories into the world and give them life.

For Ondi, bringing a legacy piece to life for her clients has become part of her life-giving mission and brand – A business built on purpose, if you approach it as being bigger than yourself, will allow you to find profound intention in your craft, a passion, and a purpose that you didn’t know you had.”

The Power Of Inclusion

At its essence, a successful heart-centered brand has people as its core. For Kathy Gibson, a passionate leader whose unique gifts and talents reside in work of diversity, equity and inclusion she is trailblazing a path forward where unintentional division no longer exists for those in the business of people.  

“It’s been a profound journey of self-discovery, compassion for all people, particularly those who face adversity or ancestral trauma. I aim to acknowledge, and recognize, the things I can control and support positive change in those around me to elevate and give life to the power that inclusion has, both personally and professionally.”

Gibson, is an advocate and expert on pressing economic, social and technology issues. As a working mother of two children, Kathy has had the opportunity to pursue the true passions in her life – motherhood, operating her own successful business, and bridging the gap between incorporating her spiritual path with her professional life to enhance impact at scale.

Her biggest piece of advice for CEO’s managing a team within a heart centered business model: Diversity and inclusion needs to be at the foundation of your operations. Establishing policies and procedures at every level of the employee life cycle will ensure that your unique goals are attainable. Employees will thrive in an inclusive environment, allowing them to express their unique perspectives to initiate strong performance and innovation for your brand.

Final Thoughts

2022 will see heart-centered entrepreneurs cultivate a deeper level of authenticity in their branding, energy and communities. The Hustle and pain-focused selling of the past, has given way to story and messaging that speaks to possibility and potential through the lens of love.

When more women are themselves, anchoring into their values and influence from that place, only good can come of it. That is a world we can all begin to consciously cultivate in 2022.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Outsourcing Front-End Development Services: Insider’s Guide

mm

Published

on

Outsourcing front-end development services has become increasingly popular in recent years as companies look to access specialized skills and expertise, and save on labor costs. According to the Global Outsourcing Survey made by Deloitte, the top reasons for outsourcing front-end development are to access specialized skills (57%), cost savings (50%), and to free up internal resources (49%).

This article will cover some frequently asked questions (FAQs) in a Q&A way to help you make an informed decision when considering outsourcing front-end development services. We’ll address concerns such as how to find the right vendor, how to communicate effectively, and how to manage the project to ensure success. By the end of this article, you’ll have a better understanding of the considerations and best practices for outsourcing front-end development services.

What is front-end development?

Front-end development, or client-side development, refers to designing and implementing a website’s or application’s user interface (UI). It involves creating the layout, visual design, and interactive features that users interact with when they visit a website or use an app.

Front-end developers use a variety of programming languages and technologies to build the UI, including HTML, CSS, and JavaScript. They also need to have a strong understanding of user experience (UX) design principles and be able to create visually appealing and intuitive interfaces that meet the needs of the target audience.

Front-end development plays a crucial role in the user experience of a website or application, and it’s an essential part of any digital product. The work of a front-end developer often intersects with that of a UX designer and a back-end developer.

Why should I consider outsourcing front-end development services?

As mentioned in the intro, there are several reasons why outsourcing front-end development services may be an excellent option for your company. One of the main reasons is cost savings. Outsourcing is often more cost-effective than hiring in-house developers, especially if you only need front-end development services for a specific project. 

Also, a company can benefit from a vendor’s specialized skills and experience and the ability to scale its development resources as needed. This can be especially useful for companies with fluctuating project demands or in need to quickly ramp up or down their development efforts.  

In addition, outsourcing front-end development can allow a company to focus on its core competencies and improve the overall quality of the product, as well as save time by delegating the development work to a vendor. 

How do I find the right front-end development company to work with?

Finding the right front-end development company to work with is crucial for a successful project. Start by defining your project goals, timelines, and budget, and research potential vendors with experience in the technologies and frameworks relevant to your project. 

Review the company’s portfolio and case studies to get a sense of their past work and the types of projects they have experience with. Glassdoor, Trustpilot, LinkedIn, GoodFirms or Clutch are some platforms to do this. Consider the company’s culture and values. You can also request references and speak with past clients to get an idea of the company’s track record and how well they handle challenges like yours. 

What should I consider when choosing a front-end development company?

There are several factors to consider when choosing a front-end development company. Technical skills and experience are crucial, as the company will be responsible for building and implementing the UI of your website or application. Check if the company has experience with the technologies and frameworks you need for your project.

Effective communication and collaboration are also essential. Verify that the vendor has a track record of working well with clients and can effectively communicate and collaborate with your team. Cultural fit is also important, as you will be working closely with the vendor for the duration of the project. It’s a good idea to have a face-to-face or video call meeting to get a sense of the company’s culture and see if it aligns with your own.

Finally, consider the company’s pricing and business model. Make sure the company is transparent about its rates and fees and that they align with your budget. Also, consider whether the company offers flexible pricing options or packages that may be more suitable for your needs.

Once you’ve narrowed down your options, it’s a good idea to request proposals from a few different vendors. This will allow you to compare and contrast their approaches and determine the best fit for your project. 

Bringing it all together

In summary, outsourcing front-end development services can be an easy, cost-effective, and efficient way to access specialized skills and expertise. By carefully considering factors such as technical skills, communication and collaboration abilities, cultural fit, pricing, and business model, you can find the right vendor to meet your needs and achieve success with your project.

Continue Reading

Trending