Lifestyle
Homeowners are Using Virtual Staging to Decorate their Homes

Homeowners and real estate agents are providing an immense and realistic sense to homes or apartments with virtual staging. Multifamily developers are increasingly relying on this tech-driven capability to help them differentiate their homes from others. Virtually staged models are impressive and contain 3D components, hence they are in great demand in every industry.
In 2015, the virtual staging market was valued $3.33 billion, but now VR/AR technology is being used in virtual staging, which is making it possible for buyers and renters to visualize the residence they are analyzing. Hence the market is forecasted to increase up to $133.78 billion by 2021. National Association of Realtors has issued a report which states that 77% of buyers’ agents reported staging a home which made a buyer easier to visualize the property as their home.
Apart from visualization capabilities, virtual staging is offering other upsides too. Virtual staging is enabling developers to generate greater revenue by selling or renting additional residences. It is also benefiting developers on the expense side due to the involvement of substantial expenditures in physical staging. Virtual staging is replacing model units and enabling those units to go back into inventory to be sold or rented.
Virtual staging is very predictable. Developers can carry multifamily projects in the market, each with unique character and layout. The evolution of AR/VR technology continues to advance virtual staging models, that is making residents experience realistic things. It is also enabling developers to take more benefits from virtual staging. Residents can virtually walk through an apartment to interact with that unit.
Lifestyle
SPOTLIGHT: Sweet vinyl by DREAMOUR

What happens when two immensely talented visionaries come together to create elegance and ingenuity in a sculptural glass fragranced candle? Dreamour. That is the long and short version of how Dreamour was created. Founded by Karissa Rowe and Neal Klotsman in late September 2022, Dreamour was founded with the goal of creating a luxury fragrance brand that operates at the intersection of functional art in the candle market space.
Rowe, a Parsons School of Design graduate, set out to fill the niche of integrating design in the candle marketplace. Unlike most candle vessels that are mass-produced, Dreamour’s founders desired to prioritize the artisanal craftsmanship of glass in their production processes of the sculptural glass designs. This resulted in a long timeline of sourcing the globe for talented glass artisans who could transform a sketch into a functional and sophisticated candle vessel. Each and every candle vessel is hand-blown, inherently resulting in a one-of-a-kind product and unique experience for the consumer. These functional fragrant candles also act as a piece of décor due to its sculptural and alluring appearance.
Sweet Vinyl, Dreamour’s first candle scent, fills the room with musky & leathery notes combined with earthy notes of vetiver and cypriol, topped with a citrus touch of bergamot and mandarin. The founders worked with master perfumers in Grasse, France, to create a scent that invoked notes of memorable moments, emphasizing high quality ingredients in the fragrances in a soy wax blend. This resulted in candles that consist of clean ingredients, a vegan formula, and is entirely cruelty-free.
It is the personification of the glass blowers’ spirit, the heart of Grasse imprisoned in a bottle, and the narrative of two visionaries that sets Dreamour at the top of the candle market pedestal. Dreamour embodies the sophistication and savior-faire French perfumery as a luxury brand, while being a NYC based brand. Dreamour is currently stocked at Patron of the New in New York, along with other major designer luxury known brands. Rowe and Klotsman are currently expanding their production lines and will drop new fragrances and designs in early 2023. Don’t expect anything ordinary with Dreamour, as they will continue to bring a unique perspective to the marketplace of home fragrances.
To find out more about Dreamour and their newest releases, you may visit the business’s website dreamour.com or follow the company via its Instagram handle @dreamourshop.
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