Entertainment

How DJ Xclusive City Built Up His Brand

Published

5 years ago

November 24, 2020

DJ Xclusive City is a fearless mixer on the DJ decks, a feat that has differentiated him from many and won him recognition and several awards.

If you’re an avid follower of the Central Florida area music scene, chances are you’ve heard the name DJ Xclusive City. The Orlando-based DJ is known for his regular spot on iHeartRadio and 104.5 The Beat’s “12 O’ Clock Lunch Mix” and “Sunday VIBEZ” shows, his residency at celebrity clubs like The Beacham, One80 Skytop Lounge and Mango’s Tropical Cafe and his spot on the elite DJ crew the Da Union. He’s also the go-to DJ for parties of celebrities and has worked with artists like A Boogie Wit Da Hoodie, Dababy, Megan Thee Stallion, Cardi B, Tory Lanez, Migos, Davido, Afro B and Maluma.

Like any successful artist, his passion for music started at an early age. “I was just more focused on music than school,” he said. At the age of 12, he started creating custom mixtapes for his classmates, using a CD burner and old hip-hop albums he would borrow from his father and his uncles as well. By the time he reached high school, he had made a name for himself selling his mixtape CDs around his neighborhood barber shops. He was soon noticed by a club promoter called who encouraged him to DJ at teen and college parties.

By the time he reached his mid 20s, he was offered a position on 104.5 The Beat and iHeartRadio to join “Let’s Talk!” with Viva La Koi inside the “12 O’ Clock Lunch Mix” weekdays, “SWTB Live from The Beacham” with DJ D-Strong every Saturday and “Sunday VIBEZ” every Sunday. This meant giving up his residency gig at a local barbershop, which was a huge financial risk for Xclusive City as it was his main source of income. A few years later it has proven to be a risk that paid off, as today he is one of the station’s most recognizable new names.

After a few years of building up his name and audience, DJ Xclusive City decided to enter into the Orlando club scene. This was no easy task, and took a lot of self-promotion. “I would go out to all the clubs even if I wasn’t booked,” he said. He’d hand out his mixtapes, which he likens to an electronic resume, to the club security guards and front desk managers to prove what he could do. Soon he had built up a good reputation among the Orlando club scene, and was asked to DJ at renown club One80 Skytop Lounge. Years later he is still working at exclusive celebrity clubs, opening for other established artists and continuing to network, which he claims is one of the most important ingredients for success. “There are a lot of celebrities and people that I’ve built a relationship with just because they kept seeing me at the same club every time they went,” he said.

But perhaps one of the most significant things about DJ Xclusive City is his versatility. “DJing is more than just playing music. You have to really show what else can you bring to the table, especially in 2020,” he said. He started hosting celebrity dinners and quickly made a name for himself in the hospitality lane. “Things like that helped separate me from other DJs,” he said. His ability to switch between multiple lanes and excel in each one is why DJ Xclusive City is continuing to climb the ranks of the music scene.

If you would like to learn more about DJ Xclusive City, you can bookmark his website, and follow him on Facebook, Instagram, and Twitter.

Entertainment

Going Public: The Groundbreaking Series Transforming How Americans Invest

Published

1 month ago

May 16, 2025

Jonathan Grilli

In a media landscape saturated with reality TV and startup showcases, Going Public stands apart, not just as a show but as a movement. Now in its third season, the interactive series invites viewers to do more than just watch entrepreneurs chase success. It gives them the tools and the opportunity to invest in startups in real time, democratizing access to early-stage funding and reshaping how ordinary Americans engage with entrepreneurship and wealth-building.

Launched by Todd M. Goldberg, a former MedTech executive who hit a frustrating wall while preparing his company for a Nasdaq IPO, Going Public was born from a moment of personal disillusionment.

“When I brought a list of interested friends and colleagues to the Chairman of the Board,” Goldberg recalls, “he explained that all the IPO shares were reserved for institutional investors. That was my epiphany. I just knew that was wrong. Regular people should have a chance to invest in IPOs, but it needed to go even further.”

That insight became the foundation for Going Public, a hybrid of entrepreneurial storytelling and financial access that offers retail investors a seat at the table usually reserved for venture capitalists and insiders. The show brings audiences inside the capital-raising journey of startups, often before they go public, and leverages a powerful innovation: its “Click-to-Invest” feature.

“The bottom line with Click-to-Invest is that it’s seamless,” says Goldberg. “Viewers can go from watching the show to literally clicking a button. It feels more like a Shopify or Amazon checkout than a traditional investment process.”

This accessibility is central to the show’s mission: to educate, inspire, and empower everyday people to participate in early-stage investing. Unlike financial news channels that target seasoned traders, Going Public merges entertainment with financial literacy, using real startup stories to highlight the risks, rewards, and realities of entrepreneurship. It’s financial content with emotional stakes, real people, and tangible outcomes.

Season 3 reflects how far the show has come and where it’s going. With more celebrity involvement, including gaming icon Ninja backing the cashew milk startup Nutcase, and a strategic partnership with the social media platform X (formerly Twitter), Going Public has widened its reach while deepening its cultural relevance.

“How do you make this mainstream?” Goldberg says. “The concept was The Apprentice meets Shark Tank meets IPO, but with a twist. Viewers aren’t just spectators, they’re stakeholders.”

The show’s selection of featured companies is another defining element. Startups are chosen not just for their growth potential but also for their mission, relatability, and cultural resonance. In Season 3, that includes everything from disruptive wellness brands to tech-enabled platforms, each paired with guidance from top-tier venture capitalists and Silicon Valley mentors.

This season also introduces a livestream finale, a format innovation designed to create a real-time, high-stakes environment where viewers can watch, decide, and invest together. It adds urgency and community to the investing experience, aligning with the show’s values of transparency and participation.

One of the most surprising and meaningful outcomes has been the personal stories from viewers who never imagined themselves as investors. “We’ve heard from teachers, nurses, and even students who said this was their first time investing and they felt confident doing it because the show made it accessible,” Goldberg shares. “It’s not just about money, it’s about empowerment.”

Looking ahead, Goldberg and his team have ambitious plans. They aim to expand the format to new platforms, explore international adaptations, and build out educational tools so viewers not only invest but understand what they’re investing in. The goal isn’t just more participation. It’s smarter participation.

In a world where capital often feels distant, technical, and exclusionary, Going Public brings the financial journey down to earth and into the hands of the people. It’s not just a show. It’s a redefinition of how business stories are told and how wealth can be created and shared.