Business

How the Lack of Financial Inclusion Can Be Detrimental to Your Business

Published

4 years ago

July 14, 2021

Financial inclusion is the access of equally distributed financial services to individuals and businesses worldwide, no matter the level of their income and social status.

Although the World Bank has agreed about the fact that financial inclusion is an important key asset in diminishing poverty and enhancing prosperity in any country, we can still see that more than half of the world’s population have been deprived of their availability to financial services. In fact, according to The Startup, it is has stated that about less than 15% of citizens in many countries in Africa and Asia are the only people who own a bank account.

Some of the most common needs that have to be met for the population who require financial assistance include transacting, saving, insurance, making and getting payments, and credit on time. Once these resources are available to target individuals or businesses, they will be able to meet their financial goals.

The Affects From Lack of Financial Inclusion

Developing and underdeveloped countries consist of the largest population of people who are operating within an informal economy. Thus, there have been significant negative effects on their lives and the economy.

One of the most common struggles that these poor populations have to deal with is the lack of reliable means of making and receiving their daily payments- leading towards an inability that disturbs their chances of gaining and making full potential of their mobility. Consequently, these countries are always forced to be dependent on external sources who can help them obtain financial services through most often unethical means.

Additionally, they are also deprived of credit, so most of the population in emerging countries tend to be working within the informal sector. One part of the population grows crops and maintains animals; the other serves as artisans who sell their crafts to the population. And the rest of the people simply sell basic necessities such as food to their local consumers. Even though they have the potential to make further progress in their small-scale business, lack of credit denies them the opportunity to make the most out of their business endeavors.

Consequently, all of these factors lead to them being unable to make any savings for themselves or their businesses. Being able to save up on money helps people improve their life or business conditions, such as buying more products to enhance business revenue.

However, we have been witnessing a change within developing countries such as Bangladesh due to the relentless efforts being made by Tanvir A Mishuk.

As a Bangladeshi Fintech entrepreneur, Tanvir A Mishuk believes that in order for Bangladesh to improve its economic condition, they would need to have access to a stable stream of financial services for their business or personal projects. Hence, after being a part of the fintech industry for many years, he started investing his time and efforts towards entrepreneurship. One of his many accomplishments includes serving as the founder and Managing Director of Nagad in 2017. His progress with Sigma Telecom Limited and Sigma Group has aided in radically changing the International Telecom Gateway (IGW) business has made it easier for people to communicate over the internet.

Furthermore, by integrating technology with finance, he was able to give them an opportunity to attain financial inclusion which has significantly improved the socioeconomic structure of Bangladesh.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.