AGM: A Full-Service Marketing Agency for Small Business Success
As the founder and CEO of AGM, Manuel Suarez built his company from the ground up. Focused on persistence and consistency in developing a social media presence in support of his brand, he delivers high-quality content and engagement with an authentic voice. Suarez’s unique marketing talents and his insightful understanding of the value he provides his clients is what makes AGM stand out.
Forged in Adversity
It’s easy to think that the legend of the self-made success story in American business is just that–a legend–but Manuel Suarez’s skyrocketing achievements are proof that hard work and determination do pay off. Just ten years ago, Suarez was struggling in the wake of addiction and bankruptcy with a family to take care of. He took a leap of faith and established an e-commerce brand where he earned his business experience, including marketing skills, through sheer hard work and determination. In less than two years, his monthly sales were more than $600,000, and he’d discovered a true sense of direction in his life. Suarez founded Attention Grabbing Media or AGM in 2016, intending to share the knowledge and expertise he acquired by empowering fellow entrepreneurs to succeed through social media and marketing. Since then, there’s been no stopping him. And he walks the talk, too– going from 5 to 75 employees and dedicating himself to their professional development, as well.
Within three years of its founding, AGM’s profile soared and that propelled Suarez into a trajectory of success that continues today. One of the company’s most notable collaborations is with Daymond John, businessman and “Shark Tank” investor. Their most recent success was the opening of their new office building in Largo, Florida. This 6000 ft former warehouse has been transformed over the past 2 years into a modern, state of the art office complete with recording studios, creative spaces, and large open work spaces. In August, they are welcoming a VIP guest list to the office to celebrate the opening and the ever growing successes of the AGM team.
A Versatile and Dynamic Approach to Marketing
AGM is devoted to supporting small businesses and meeting their digital marketing and e-commerce needs with unique and customized strategies. Through a wide range of services that include social media advertising, Messenger marketing, Amazon account management, YouTube SEO, branding and marketing strategies, and content creation, AGM offers cutting-edge expertise in helping companies reach their target audience. Suarez’s company doesn’t just handle social media, marketing, and SEO services for clients, though. By working so closely with clients, AGM extends a helping hand up to new business owners who are in the position Suarez once was.
Entrepreneurs learn to recognize their value and how best to share that with potential customers for successful lead generation. By working with small business owners and not big agencies, AGM’s boots-on-the-ground strategy of training business owners delivers real and meaningful change for those seeking to grow their companies. Through AGM, business owners gain insight into the social media landscape and can better strategize their approach for maximum effect.
What sets AGM apart is its commitment to people. Suarez’s team strives to identify the best ways to help companies engage with their customers to build relationships, not just sell products. This approach–through the myriad of opportunities presented in the social media ecosystem–ensures that a company’s targeted message reaches those most in need of the product or service being offered, strengthening connections and sales leads.
Social Media: A Powerhouse Attention-Getter
The hard work and diligence of the AGM team and their talent speaks for itself, across sectors. Dr. Eric Berg, an author and health educator specializing in Keto enjoys Facebook and Messenger ROI of 700-1200% weekly. Integrating YouTube marketing for Dr. Berg led to a 12M increase in views on his account every month. Nancy Cartwright, the voice actor known for her portrayal of Bart Simpson on “The Simpsons”, and a founder of the “Know More About Drugs Alliance”, marvels at Suarez’s idea-driven work. She is impressed by his dedication to the unique challenges of the organization’s efforts to encourage parents to better understand the risks associated with their children’s prescribed psychotropic medications. For Sheila Jindela and her Kingston Dental office, AGM’s responsiveness in honing her social media marketing message drives the successful outreach of her online presence.
Expand Your Reach, Increase Your ROI
With a professional team in your corner, one that’s dedicated to understanding the rapid-changing social media marketing and e-commerce landscape, AGM gets you more of the attention you want to improve your marketing ROI. Their full suite of experts includes graphic design pros, expert marketers, and strategists attuned to the best ways to harness the powerful methods successful companies use to connect with their audience.
Attention Grabbing Media (AGM), founded in 2015, is a full-service social media marketing agency that helps businesses scale their online presence. They are the recipients of several awards including the prestigious ManyChat “Top Performing Agency” award. To learn more about their services, please visit https://www.agmagency.com/.
The Ultimate Guide to the Essential Social Skills in Business
Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).
Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.
In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.
According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.
There are several key components of EQ that are particularly important for success in the workplace. These include:
Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.
Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.
Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.
Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.
Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.
A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.
Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.
And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.
In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.
Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.
Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.
Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.
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