Keep family and business separate. We’ve all heard this sort of advice about how it is deadly and dangerous to involve family and friends in our business as it is bound to lead to collisions, fights, and in some cases, permanent destruction of both the relationships in the business. However, we have seen many instances in which family and friends are able to do business together and still drive.
A good example of this is Zaf and Adam Baker, brothers who run both a property business and a car dealership. The two have been in business for years and have seen mammoth success and are able to balance being both siblings as well as business partners, proving it can be done. Obviously, the situation between the Baker Brothers is not always the norm as there are instances of people who have had relationships destroyed by bringing in family and friends into business. If you are considering this route, it can be done.
First, it is important to look into the relationship itself. A quick peek at Baker’s social media will show that he and his brother are very close and according to recent interviews, they have been very close from a young age. If your relationship between you and your family member or friend is already tumultuous, it will only be heightened due to the pressures of running a business together. If you are thinking of starting a business with someone, make sure it’s someone you already have a good relationship with.
When you do find this person you have a good relationship with and want to go to business with, make sure it is a slow transition in the beginning. The Baker brothers did not start their empire off the bat. Instead, they began their career with a wholesale car dealership and then transitioned it by expanding the business into real estate. Starting with a single project or business venture will give you and your family member the chance to get to know each other as business people as opposed to siblings or otherwise. This means that many of the clashes and teething problems and other issues will be sorted out in the beginning as opposed to popping up later and causing bigger issues.
When you begin working with a family member, make sure that all the rules and roles are defined. For example, Zaf Baker is known as the more outgoing of the two brothers and has a very prolific social media presence which also promotes their business. When you are starting your business venture with a family member, decide ahead of time who is going to do what and make sure that each person is allowed to do their work without consent interference. Especially if there is an age difference or seniority, it is easy for one party to feel slighted. Instead, if each person is given a defined role and not constantly hovered over, the business will likely thrive.
Furthermore, business and pleasure time should also be clearly defined. In the confines of your business, it should be very clear that you are partners first and foremost and ensure that each partner works professionally as though they were working for or with a stranger. Outside the office, however, try your best to keep the personal relationship alive by engaging in the activities you have done prior. One of the issues that many people often have when working with a family member or friend is that they either lose their business partner by trying to maintain the relationship or lose their friend by trying to keep things professional in the workplace.
The key is to find a balance between the two for all involved. A quick look at Baker’s Instagram to grow will show you that the two brothers play as much as they work. His Instagram has shots of them traveling around the world, meeting some of the biggest celebrities in the world, engaging in many hobbies and partying. They also often seen with other members of the family traveling which shows that their relationship has not been harmed by the business partnership.
Finally, it is important to acknowledge when this sort of relationship is not feasible. It must be acknowledged that not every relationship can work in a professional setting and this is perfectly fine. There is no benefit in trying to force it if the flexibility does not exist. If it does exist, however, make sure to apply all the above rules to ensure the best possible results not just for the business but also for the relationship that is in question.
Fitness Dating Brand, FITFCK, Expand Into Influencer Management
Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.
Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.
FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”
To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.
The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”
FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”
If you are looking to work with FITFCK MGMT, you can contact the team at firstname.lastname@example.org for more information.
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