Lifestyle

How to Use All Online Marketing Power to Get People to Listen to Your Music

Published

4 years ago

August 1, 2020

Major music labels are known for dominating the world of revenue generation for all manner of artists. However, this is no longer the case. Independent artists are generating more revenue on their own without help.

When it comes to selecting the tools to digitally distribute content, many independent artists think erroneously that choosing one digital distribution method has an effect on others.

They forget that they’re the ones who come up with traffic in online marketing by actively promoting their profiles and content. Potential consumers don’t just stumble on brands, products and profiles on music online distributors such as Spotify, Apple Music, among others. To get people to listen to your music online doesn’t just happen. You can’t just distribute your music and expect interested fans to find and purchase it. Even so, you don’t have to fret about it!

Today, the music world has completely transformed, especially when it comes to connecting with a potential audience. You can now access all the online marketing power needed to do it and successfully while at it.

Marketing via Social Media

One of the weaknesses of independent artists today in marketing their music is inconsistency in social media usage in music promotion. To get people to listen to your music on social media sites such as Facebook, Twitter, Tiktok, YouTube or Instagram, consistency in posting content is key. If you won’t post, publish or add updates as constantly as possible you will most likely lose your audience and cherished fans.

Make the most of Spotify algorithms

On how to get people to listen to your music, don’t ignore Spotify algorithms. If you didn’t know, each Monday a fresh playlist known as Discover Weekly is sent by Spotify. It’s popular for having songs the music distributor believes a specific subscriber would be better of with. Discover Weekly is one of the best and most effective methods of getting fresh new listeners in the world of Music without using a lot of resources, time or energy.

So, how do you get your music noticed and have it featured on Discover Weekly? What you need first is to appear in people’s playlists initially. Just like in the world of Search Engine Optimization, playlists in Spotify work in the same manner as backlinks.

With the addition of your music to a playlist it simply means your song is top notch and a quality production people like. As a result, you will find so many Spotify music promotion services that give self-reliant music artists the exposure they need through the marketing of their content to all manner of interested listeners and diverse curate playlists.

Maximizing Facebook, Instagram and Google ads

While searching stuff on Google we always pay attention to the search results appearing at the top. In fact, today adverts appear with an “ad” tag on them. What it means is that someone paid to appear there. It’s one of the most valuable online marketing techniques considering it captures the searcher’s attention in a second or so. Advertisers from all walks of life understand how important that spot is as the world keeps turning completely digital.

From mere shopping for food and non-food items, news and other items, including interacting with friends and new acquaintances among other activities, the internet is a home, office, social world or even a business to billions. Making the most of ads on Google or other social networking sites such as Instagram and Facebook pays a lot.

Google processes over 70,000 searches per second while Instagram has over 1 billion active monthly users. Facebook boasts of over 2.5 billion active users every month. With such potential, it’s not hard to see why most famous music makers globally are always striving to appear in these online spaces to get people to listen to their music.

Exhaustively make use of various online marketing platforms

So many music artists are paying top dollar to just one digital music distributor forgetting millions of their audience might actually prefer another. Rather than throw all your eggs in single basket, make the most of smart music sharing links that work by redirecting users where you want them, collecting their emails and other contact information in the process for use in additional music marketing persuasions. Even better, you get to do this without using websites or apps.

What happens is that you make a fan’s work easier by referring them to a platform such as Tuneer.net. Their emails are collected as they go on to stream or buy your songs on Apple Music, Spotify or other market place. You might want to offer free songs and MP3 downloads of music to your social media fans and followers once they share their email addresses.

Most independent music artists forget Facebook, Instagram, Twitter, among others, allow users to use their platform in exchange with access to their followers. For you to reach users directly for free whenever you need to, owning the details is vital. Accomplish this by seeking the help of a startup such as Tuneer.net.

Having a huge database full of well, curated email contacts you can reach any time you want is a priceless resource than any number of social media followers. You may wake up one day to find your social media platform gone or your profile banned from the system. But an email database of your own is a resource you can keep updating, use the way you want and reach subscribers with a message you’re sure they will receive.

In social media sites as well as organic SoundCloud promotion and Spotify, the followers you reach are only those their algorithms allow you to. To enhance your reach and post more content you even have to pay extra in these platforms. Considering how your resources are critical and your music a journey, you cannot afford to waste a lot of money. You even don’t need to.

Conclusion

It’s not always easy to get people to listen to your music fast. Lots of time and resources will be required, especially if you stick with a single digital distribution method. However, by utilizing and harnessing all the online power within your disposal you can transform your music profile to appear more authentic and attract throngs of fresh music listeners.

Lifestyle

The Role of Medicine in Achieving and Sustaining a Healthy Body Mass

Published

6 hours ago

April 18, 2024

Rosario Farell

The CDC’s latest numbers classify approximately 42 percent of Americans as obese, and over two-thirds of American adults qualify as either obese or overweight. Living with excess weight heightens people’s risk for debilitating and chronic but otherwise preventable conditions like stroke, type 2 diabetes, heart disease, and certain cancers.

With new weight-loss drugs like Ozempic and Wegovy on the rise, many are wondering if these medications live up to their hype and can even help end the obesity epidemic. Sergio Padron, founder and CEO of online healthcare and weight-loss support company MD Exam, believes they can — up to a point.

“It’s important to approach these medications with a thorough understanding of what they can and can’t do,” Padron says. “Magic pills for weight loss don’t exist.”

The importance of achieving a healthy body mass

According to Padron, achieving and sustaining a healthy body mass is key to good health. To obtain your body mass index (BMI), online calculators like this one from the National Heart, Lung, and Blood Institute ask for your height and weight, run them through the standard formula, and generate your score. The last step is to find this number in the standardized ranges considered underweight, normal weight, overweight, or obese.

“Many healthcare professionals use the body mass index (BMI) for a quick approximation of most people’s health,” he explains. “All you need is the patient’s weight and height, and you can calculate this number.”

There are exceptions, however. “In particular, bodybuilders and other athletes can generate results that make it seem like they aren’t healthy, when in fact they’re in excellent condition,” Padron explains. “That’s because BMI doesn’t consider muscle mass, and muscle is more dense than fat. In addition, BMI doesn’t account for visceral fat being more dangerous than fat deposits elsewhere in the body.”

That’s why Padron cautions people not to make snap judgments based on BMI alone and to seek a more comprehensive view from healthcare professionals. “Factors like body composition, blood markers, and lifestyle need to be considered,” he explains, “which is one of the many reasons why we only offer individualized care at MD Exam.”

If your BMI falls in the overweight or obese categories, then it’s time to make a change. “Unfortunately, excess body weight means you could be developing major health problems that you otherwise wouldn’t,” Padron says. “Being overweight has also been associated with depression. In my experience, it can have a negative impact on self-esteem and even lead to the development of eating disorders.”

Luckily, groundbreaking new drugs have become available to help people recover their quality of life.

How Ozempic and Wegovy can help

According to Padron, pharmaceutical solutions like Ozempic and Wegovy can help most people achieve and sustain a healthy body mass. These medications reduce appetite and increase feelings of fullness, thereby enabling people to regulate their consumption better.

“One of the most important things our patients report is that they’re no longer tormented by cravings,” Padron says. “They find it easier to avoid overeating in the first place.”

In addition, Ozempic and Wegovy have been shown to decrease visceral fat — the dangerous kind of fat deposits. “The idea is to optimize health and well-being, not just lose weight,” Padron says. “We want to make sure you lose the right pounds. When you lose visceral fat and keep muscle, you are heading in the right direction and your body composition improves.”

In some rare cases, however, Ozempic and Wegovy aren’t effective. “Luckily, other interventions can be effective in those cases, such as Tirzepatide or classic weight-loss drugs,” Padron says.

Yet Padron emphasizes that weight-loss drugs alone are insufficient to achieve and sustain a healthy body mass.

Personalized, comprehensive support

“Just taking a pill won’t make pounds disappear,” Padron says. “To lose weight, it’s necessary to get real about your lifestyle and actually change your habits. If you haven’t been exercising, for instance, then it’s time to start getting up a little earlier and going for a morning walk. If you haven’t been eating well, then it’s time to stop buying soda and junk food.”

Easier said than done? “We know it’s hard,” Padron says. “That’s why our program takes support seriously. Our medical staff works with patients one-on-one to develop treatment plans that will work for them. We also provide coaching and connect patients to each other for mutual support and accountability. MD Exam is a community. People make friends for life on our platform.”

Lose weight, feel great

Obtaining a healthy body mass often leads to increased energy levels, improved mobility, and reduced joint pain. It can also help control chronic conditions like high blood pressure and sleep apnea, as well as forestall the development of preventable diseases. If that isn’t already enough, it can also boost patients’ self-confidence and mental health.

“Our patients experience an incredible feeling of accomplishment and empowerment,” Padron says. “Losing weight can be truly transformative. I can’t tell you how many people have told me their whole outlook on life has become more positive.”

For Padron, helping people lose weight is its own reward. “I love watching people shed their depression and come back to life,” he says. “This is the most rewarding work I can imagine.”