Lifestyle

How to Use All Online Marketing Power to Get People to Listen to Your Music

Published

6 years ago

August 1, 2020

Major music labels are known for dominating the world of revenue generation for all manner of artists. However, this is no longer the case. Independent artists are generating more revenue on their own without help.

When it comes to selecting the tools to digitally distribute content, many independent artists think erroneously that choosing one digital distribution method has an effect on others.

They forget that they’re the ones who come up with traffic in online marketing by actively promoting their profiles and content. Potential consumers don’t just stumble on brands, products and profiles on music online distributors such as Spotify, Apple Music, among others. To get people to listen to your music online doesn’t just happen. You can’t just distribute your music and expect interested fans to find and purchase it. Even so, you don’t have to fret about it!

Today, the music world has completely transformed, especially when it comes to connecting with a potential audience. You can now access all the online marketing power needed to do it and successfully while at it.

Marketing via Social Media

One of the weaknesses of independent artists today in marketing their music is inconsistency in social media usage in music promotion. To get people to listen to your music on social media sites such as Facebook, Twitter, Tiktok, YouTube or Instagram, consistency in posting content is key. If you won’t post, publish or add updates as constantly as possible you will most likely lose your audience and cherished fans.

Make the most of Spotify algorithms

On how to get people to listen to your music, don’t ignore Spotify algorithms. If you didn’t know, each Monday a fresh playlist known as Discover Weekly is sent by Spotify. It’s popular for having songs the music distributor believes a specific subscriber would be better of with. Discover Weekly is one of the best and most effective methods of getting fresh new listeners in the world of Music without using a lot of resources, time or energy.

So, how do you get your music noticed and have it featured on Discover Weekly? What you need first is to appear in people’s playlists initially. Just like in the world of Search Engine Optimization, playlists in Spotify work in the same manner as backlinks.

With the addition of your music to a playlist it simply means your song is top notch and a quality production people like. As a result, you will find so many Spotify music promotion services that give self-reliant music artists the exposure they need through the marketing of their content to all manner of interested listeners and diverse curate playlists.

Maximizing Facebook, Instagram and Google ads

While searching stuff on Google we always pay attention to the search results appearing at the top. In fact, today adverts appear with an “ad” tag on them. What it means is that someone paid to appear there. It’s one of the most valuable online marketing techniques considering it captures the searcher’s attention in a second or so. Advertisers from all walks of life understand how important that spot is as the world keeps turning completely digital.

From mere shopping for food and non-food items, news and other items, including interacting with friends and new acquaintances among other activities, the internet is a home, office, social world or even a business to billions. Making the most of ads on Google or other social networking sites such as Instagram and Facebook pays a lot.

Google processes over 70,000 searches per second while Instagram has over 1 billion active monthly users. Facebook boasts of over 2.5 billion active users every month. With such potential, it’s not hard to see why most famous music makers globally are always striving to appear in these online spaces to get people to listen to their music.

Exhaustively make use of various online marketing platforms

So many music artists are paying top dollar to just one digital music distributor forgetting millions of their audience might actually prefer another. Rather than throw all your eggs in single basket, make the most of smart music sharing links that work by redirecting users where you want them, collecting their emails and other contact information in the process for use in additional music marketing persuasions. Even better, you get to do this without using websites or apps.

What happens is that you make a fan’s work easier by referring them to a platform such as Tuneer.net. Their emails are collected as they go on to stream or buy your songs on Apple Music, Spotify or other market place. You might want to offer free songs and MP3 downloads of music to your social media fans and followers once they share their email addresses.

Most independent music artists forget Facebook, Instagram, Twitter, among others, allow users to use their platform in exchange with access to their followers. For you to reach users directly for free whenever you need to, owning the details is vital. Accomplish this by seeking the help of a startup such as Tuneer.net.

Having a huge database full of well, curated email contacts you can reach any time you want is a priceless resource than any number of social media followers. You may wake up one day to find your social media platform gone or your profile banned from the system. But an email database of your own is a resource you can keep updating, use the way you want and reach subscribers with a message you’re sure they will receive.

In social media sites as well as organic SoundCloud promotion and Spotify, the followers you reach are only those their algorithms allow you to. To enhance your reach and post more content you even have to pay extra in these platforms. Considering how your resources are critical and your music a journey, you cannot afford to waste a lot of money. You even don’t need to.

Conclusion

It’s not always easy to get people to listen to your music fast. Lots of time and resources will be required, especially if you stick with a single digital distribution method. However, by utilizing and harnessing all the online power within your disposal you can transform your music profile to appear more authentic and attract throngs of fresh music listeners.

Lifestyle

Fozia Rashid’s Vision for a Future Where Every Woman Is Heard and Respected

Published

5 seconds ago

May 18, 2026

Michelle Langton

Progress often starts with someone who refuses to accept silence as the only option. Many women experience unfair treatment at work, yet feel they have nowhere safe to turn. That gap, the distance between speaking up and being supported, is where real change is still needed, and it remains one of the biggest barriers to true equality today.

Fozia Rashid knows this firsthand. After raising concerns about serious misconduct in her own workplace and losing her job as a result, she saw how isolating it can be for women who try to do the right thing. That experience pushed her to create She Speaks Out, a platform designed to give women clarity, tools, and a voice during some of the most challenging moments in their careers.

From the beginning, her aim was not to build another information site. She wanted a space where women could feel understood, where complicated processes were broken down into simple steps, and where no one felt that reporting misconduct meant stepping into a dark tunnel alone. Her HR training helped shape this approach, turning what is often overwhelming into something practical, direct, and genuinely supportive, especially for women who feel lost navigating workplace policies.

Her long-term vision stretches far beyond offering resources. Fozia wants She Speaks Out to help shift the culture around how women are treated at work. She believes that when women share their real experiences, discrimination, dismissal of their concerns, or subtle daily biases, it exposes patterns that organisations can no longer ignore. This focus on storytelling is not about sympathy; it is about awareness. Stories make the invisible visible, and visibility forces change in a way that statistics alone rarely can.

A key part of her mission is amplifying those voices so they reach people who can influence policy and workplace culture. She hopes the platform will push employers to rethink how they respond to reports, how they support employees, and how they build environments where women don’t fear retaliation for raising concerns. She wants leaders to understand that equality is not a slogan, it is a responsibility that requires honest action and genuine accountability.

Fozia also envisions She Speaks Out playing a role in larger societal change. She wants the platform to encourage companies to review their internal practices, improve reporting structures, and train managers to recognise and address problems rather than avoid them. She hopes the platform will support the push for stronger workplace protections and help challenge outdated beliefs about women’s roles, abilities, and credibility. The goal is simple: fair treatment should not depend on who you are, but on the basic respect every employee deserves.

As the platform grows, she aims to build a strong community where women can connect, support one another, and encourage those who feel unsure or unheard. A community where experiences are shared openly, not whispered privately. She believes that building solidarity among women is one of the most powerful steps toward lasting equality. When one woman speaks up, it can be dismissed. When many do, it becomes a movement that organisations cannot afford to overlook.

For Fozia, the future is not just about better policies or clearer reporting tools, though those matter. It’s about creating workplaces where women don’t have to prepare themselves for resistance every time they raise a concern. A future where safety and respect are not exceptional, but expected.

And through She Speaks Out, she is steadily pushing that future forward, giving women what she once needed most: a place to be heard, believed, and supported without hesitation, and a reminder that they never have to face these challenges alone.