Lifestyle

How to Use All Online Marketing Power to Get People to Listen to Your Music

Published

5 years ago

August 1, 2020

Major music labels are known for dominating the world of revenue generation for all manner of artists. However, this is no longer the case. Independent artists are generating more revenue on their own without help.

When it comes to selecting the tools to digitally distribute content, many independent artists think erroneously that choosing one digital distribution method has an effect on others.

They forget that they’re the ones who come up with traffic in online marketing by actively promoting their profiles and content. Potential consumers don’t just stumble on brands, products and profiles on music online distributors such as Spotify, Apple Music, among others. To get people to listen to your music online doesn’t just happen. You can’t just distribute your music and expect interested fans to find and purchase it. Even so, you don’t have to fret about it!

Today, the music world has completely transformed, especially when it comes to connecting with a potential audience. You can now access all the online marketing power needed to do it and successfully while at it.

Marketing via Social Media

One of the weaknesses of independent artists today in marketing their music is inconsistency in social media usage in music promotion. To get people to listen to your music on social media sites such as Facebook, Twitter, Tiktok, YouTube or Instagram, consistency in posting content is key. If you won’t post, publish or add updates as constantly as possible you will most likely lose your audience and cherished fans.

Make the most of Spotify algorithms

On how to get people to listen to your music, don’t ignore Spotify algorithms. If you didn’t know, each Monday a fresh playlist known as Discover Weekly is sent by Spotify. It’s popular for having songs the music distributor believes a specific subscriber would be better of with. Discover Weekly is one of the best and most effective methods of getting fresh new listeners in the world of Music without using a lot of resources, time or energy.

So, how do you get your music noticed and have it featured on Discover Weekly? What you need first is to appear in people’s playlists initially. Just like in the world of Search Engine Optimization, playlists in Spotify work in the same manner as backlinks.

With the addition of your music to a playlist it simply means your song is top notch and a quality production people like. As a result, you will find so many Spotify music promotion services that give self-reliant music artists the exposure they need through the marketing of their content to all manner of interested listeners and diverse curate playlists.

Maximizing Facebook, Instagram and Google ads

While searching stuff on Google we always pay attention to the search results appearing at the top. In fact, today adverts appear with an “ad” tag on them. What it means is that someone paid to appear there. It’s one of the most valuable online marketing techniques considering it captures the searcher’s attention in a second or so. Advertisers from all walks of life understand how important that spot is as the world keeps turning completely digital.

From mere shopping for food and non-food items, news and other items, including interacting with friends and new acquaintances among other activities, the internet is a home, office, social world or even a business to billions. Making the most of ads on Google or other social networking sites such as Instagram and Facebook pays a lot.

Google processes over 70,000 searches per second while Instagram has over 1 billion active monthly users. Facebook boasts of over 2.5 billion active users every month. With such potential, it’s not hard to see why most famous music makers globally are always striving to appear in these online spaces to get people to listen to their music.

Exhaustively make use of various online marketing platforms

So many music artists are paying top dollar to just one digital music distributor forgetting millions of their audience might actually prefer another. Rather than throw all your eggs in single basket, make the most of smart music sharing links that work by redirecting users where you want them, collecting their emails and other contact information in the process for use in additional music marketing persuasions. Even better, you get to do this without using websites or apps.

What happens is that you make a fan’s work easier by referring them to a platform such as Tuneer.net. Their emails are collected as they go on to stream or buy your songs on Apple Music, Spotify or other market place. You might want to offer free songs and MP3 downloads of music to your social media fans and followers once they share their email addresses.

Most independent music artists forget Facebook, Instagram, Twitter, among others, allow users to use their platform in exchange with access to their followers. For you to reach users directly for free whenever you need to, owning the details is vital. Accomplish this by seeking the help of a startup such as Tuneer.net.

Having a huge database full of well, curated email contacts you can reach any time you want is a priceless resource than any number of social media followers. You may wake up one day to find your social media platform gone or your profile banned from the system. But an email database of your own is a resource you can keep updating, use the way you want and reach subscribers with a message you’re sure they will receive.

In social media sites as well as organic SoundCloud promotion and Spotify, the followers you reach are only those their algorithms allow you to. To enhance your reach and post more content you even have to pay extra in these platforms. Considering how your resources are critical and your music a journey, you cannot afford to waste a lot of money. You even don’t need to.

Conclusion

It’s not always easy to get people to listen to your music fast. Lots of time and resources will be required, especially if you stick with a single digital distribution method. However, by utilizing and harnessing all the online power within your disposal you can transform your music profile to appear more authentic and attract throngs of fresh music listeners.

Lifestyle

Why Classical Dance Is Thriving on Instagram

Published

22 hours ago

April 28, 2025

Michelle Langton

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.

So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?

Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.

“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”

On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.

These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.

Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.

And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.

The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.

“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”

By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.

The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.

Dance has always been about expression, and Instagram is just a new way of reaching people.