Lifestyle
In conversation with Patrick Osei – founder of Hot Money Studios Ltd
We’re talking to Hot Money Studios Ltd founder and producer Patrick Osei. Hot Money Studios have helped launch the career of some of the UK’s biggest urban music acts over the last decade.
How long has Hot Money Studios Ltd been around for?
I launched Hot Money Studios Ltd in 2008 and the next year we moved into Atomic Studios and we’re now based in Hackney Wick, East London.
You had a lot of success as an artist with hits like 2002’s Stomp, Glitch and Deep Down. You also collaborated with The Streets and were nominated for numerous awards. How did you go from there to owning and running a studio that has become a hot bed for emerging artists?
I knew that there was a real lack of quality studio space for emerging underground artists. There was nowhere for them to learn and grow as artists in a professional environment. I wanted to be able to educate artists on the entire recording process and empower them so that they could reach their potential. That’s exactly what Hot Money Studios is – a place to create, grow and learn.
It obviously works as your client list is outstanding.
Yes, Stormzy, Stefflon Don, Krept and Konan, Ard Adz, Paigey Cakey have all spent time working at Hot Money Studios. We’ve worked with Aggro Santos, Esmee Denters, Rose Benson, Alicia Renee, Jay Sean and DJ Poet from the Black Eyed Peas.
What do you put Hot Money Studios success down to?
It’s not one thing. It’s hard work. It’s a dedication to music and a dedication to the clients I work with. I think that a lot of it comes down to your starting point – I’ve never viewed Hot Money Studios as an extension of me or something to stroke my own ego with, what we create is what’s important and I think that artists recognise and appreciate that.
Hot Money Studios is not just a studio or where I work, it’s bigger than me – it is a philosophy, a creative movement and somewhere that nurtures talent.
Lifestyle
Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage
Byline: Michelle Langton
In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.
The Structure of the Experiment
The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.
The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.
By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.
Why This Project Matters
Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.
By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.
“The first reaction is often the most revealing, because it shows how powerful images can be without context.”
The Range of Reactions
While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.
One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”
Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.
Street Smart’s Approach
This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.
The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.
Implications for Media Literacy
Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.
Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.
“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.
Next Steps for Street Smart
As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.
The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.
A Window into Unfiltered Thought
“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.
By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.
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