Lifestyle
International Businessman Gome Gomez’s Covid-19 Virtual Fundraiser Helped Prepare Healthcare Personnel In Mexico
In May, Guadalajara, Mexico-based businessman, Gome Gomez, hosted a private virtual fundraiser to secure indispensable personal protective equipment for frontline healthcare workers in his home state of Jalisco. Gomez, who holds leadership positions within various companies, understood the importance of helping protect medical personnel so they could safeguard public health. Local business executives Francisco Padilla and Roberto Romero aided Gomez with key activities in organizing the event. Gerardo Zamora, a Mexican talent manager, helped coordinate several artist performances. Their efforts helped ensure safer working environments in various clinics and hospitals.
The charity event entailed DJ sets by talented performers from around the world: Diplo, Ten Walls, Sharam Jey, and Iñigo Vontier, among other artists. Attendees were asked to contribute $40 or more towards the Ahora Te Cuido Yo (Now I Look After You) NGO. Gomez offered to cover the cost for potential attendees who could not donate at the time due to the pandemic. For weeks following the event, the donation link remained live, and the event raised a total of more than $35,000 for the initiative.
“Despite the pandemic being a global problem that stresses resources everywhere, we had guests from around the world, ranging from LA to Qatar, donating to help healthcare workers in Mexico. I was touched by the generosity of so many friends and acquaintances.”
Gomez asked Ahora Te Cuido Yo, the organization in charge of purchasing the medical gear and delivering it to the different public hospitals, that his personal donation of $10,000 go to help the secluded Native American area in the Northern part of Jalisco, which is one of the few places in México where the Wixárika people reside. Wixaritari is known in Mexico and abroad for producing intricate artistic depictions of their worldview using beadwork, yarn, and other mediums. Gomez’s family has a history of working with and supporting this ethnic group, both through Arte Kuu and through Fundación Wérika, two organizations started by Gomez’s mother, Martha Collignon.

After the Secretary of Health Jalisco, in coordination with Ahora Te Cuido Yo, dispersed the grant to vulnerable regions of the state, including the Wixárika communities in the North, the positive impact of Gomez’s fundraising did not go unnoticed. This month, Dr. Guillermo Islahuaca, the General Director of the Sanitation Region 1 Colotlán of the state of Jalisco, reached out to thank Gomez to represent the Wixárika villages that received aid. In an official letter, Gomez was thanked for the medical equipment that maintained healthcare workers’ safety while serving 853 COVID-19 patients across 28 rural clinics thus far.
Gomez’s selfless act helped medical staff respond quickly to patient surges. However, he does not plan to stop contributing to public health causes:
“Region 1 Sanitaria Colotlán has been proactive in working closely with the community. It serves to mitigate the virus’s spread and provide acute medical care for individuals who have already contracted the disease. Recently, they airlifted an 82-year-old woman with COVID out of this remote area to get treatment at a larger hospital. She thankfully made a quick recovery! I will personally continue supporting Dr. Islahuaca, Dr. Itzel Aguilar (founder of Ahora te Cuido Yo), and others who are doing their part in the COVID-19 battle. For now, I am told that Región 1 Sanitaria Colotlán feels well equipped regarding protective gear as we go into the colder months.”
Lifestyle
Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage
Byline: Michelle Langton
In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.
The Structure of the Experiment
The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.
The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.
By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.
Why This Project Matters
Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.
By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.
“The first reaction is often the most revealing, because it shows how powerful images can be without context.”
The Range of Reactions
While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.
One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”
Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.
Street Smart’s Approach
This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.
The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.
Implications for Media Literacy
Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.
Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.
“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.
Next Steps for Street Smart
As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.
The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.
A Window into Unfiltered Thought
“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.
By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.
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