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Introducing Benny The Jeweler – The Celebrity Jewel Creator Dominating The Entertainment Industries Fashion Scene

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30-year-old Beny Nisanov, otherwise known as Benny The Jeweler, has had his insane custom jewelry pieces take over a good portion of the hip hop fashion scene. From gold chains, to pendants, to watches and beyond, several A-list artists have been found proudly repping Benny-made ice.

A little background on Benny: he’s a New York City-based jeweler who has learned everything he knows from his father. Senior Nisanov happened to work over 20 years in the business prior to retiring and handing the business over to his son. Although Benny has been working the jewelry scene for eight years, he officially opened a shop within the city’s Diamond District five years ago. Since then, the celebrity jeweler has built up a significantly established clientele and has sold pieces to artists such as Diddy, Pop Smoke, Mary J. Blige, and French Montana.

Benny is best known for creating outrageously blinged out, flashy custom pieces for his VIP clients. Just a few months ago, the jeweler created a $100,000 diamond pendant specifically made for rapper and songwriter, Lil Tjay. In addition to his other purchased pieces, the whole transaction ended up being in the ballpark of $250,000. Another client that splurged around the same amount in the last year happened to be singer and songwriter Mary J. Blige. The most expensive piece he’s ever sold, however, went for around a quarter million dollars, but the client’s identity remains undisclosed.

The top-notch quality of his pieces has earned the jeweler the trust of many big names in the entertainment industry, along with quite the respected reputation. Diddy, for example, is known not to trust just anyone with the creation of his diamond-encrusted pieces. While he also shops at high-end luxury jewelry houses such as Chopard, he has remained a loyal client of Benny’s self-made shop. In fact, he’s even gotten other members of the Combs family to become repeat customers of the smaller-scaled jeweler.

All pieces are created in-house, and the diamonds are hand-placed by Benny himself. Most of his custom pieces consist of pendants, but the jeweler also offers a wide range of diamond-filled watches, chains, rings, and bracelets.

Although he’s considered the new kid on the block, Nisanov is making big moves in the entertainment industry with his statement pieces. He shared that his next project consists of four custom pieces for French Montana. He’s also shared that he hopes to potentially branch out his jewelry shop, though he remains undecided in regards to the exact location. Fortunately, however, he’s got plenty of time. It’s a good thing diamonds never go out of style. You can catch Benny on Instagram @Bennydajeweler or his website www.jewelsbybenny.com

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Why Derik Fay Is Becoming a Case Study in Long-Haul Entrepreneurship

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Entrepreneurship today is often framed in extremes — overnight exits or public flameouts. But a small cohort of operators is being studied for something far less viral: consistency. Among them, Derik Fay has quietly surfaced as a long-term figure whose name appears frequently across sectors, interviews, and editorial mentions — yet whose personal visibility remains relatively limited.

Fay’s career spans more than 20 years and includes work in private investment, business operations, and emerging entertainment ventures. Though many of his companies are not household names, the volume and duration of his activity have made him a subject of interest among business media outlets and founders who study entrepreneurial longevity over fame.

He was born in Westerly, Rhode Island, in 1978, and while much of his early career remains undocumented publicly, recent profiles including recurring features in Forbes — have chronicled his current portfolio and leadership methods. These accounts often emphasize his pattern of working behind the scenes, embedding within businesses rather than leading from a distance. His style is often described by peers as “operational first, media last.”

Fay has also become recognizable for his consistency in leadership approach: focus on internal systems, low public profile, and long-term strategy over short-term visibility. At 46 years old, his posture in business remains one of longevity rather than disruption  a contrast to many of the more heavily publicized entrepreneurs of the post-2010 era.

While Fay has never publicly confirmed his net worth, independent analysis based on documented real estate holdings, corporate exits, and investment activity suggests a conservative floor of $100 million, with several credible indicators placing the figure at well over $250 million. The exact number may remain private  but the scale is increasingly difficult to overlook.

He is also involved in creative sectors, including film and media, and maintains a presence on social platforms, though not at the scale or tone of many personal-brand-driven CEOs. He lives with his long-term partner, Shandra Phillips, and is the father of two daughters — both occasionally referenced in interviews, though rarely centered.

While not an outspoken figure, Fay’s work continues to gain media attention. The reason may lie in the contrast he presents: in a climate of rapid rises and equally rapid burnout, his profile reflects something less dramatic but increasingly valuable — steadiness.

There are no viral speeches. No Twitter threads drawing blueprints. Just a track record that’s building its own momentum over time.

Whether that style becomes the norm for the next wave of founders is unknown. But it does offer something more enduring than buzz: a model of entrepreneurship where attention isn’t the currency — results are.

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